New kit and sponsor (P108, 2021 new 3rd kit)

DubaiCAFC said:

Dazzler21 said:

DubaiCAFC said:

I don't know all the details for UoG deal, assume no money passes hand? What is the value to Charlton, all I can see is a lot of benefits to them? 

If you know no details why would your assumption be that no money passes hands?

The press release doesn't go in to much detail.. and the use of 'partnership' rather than 'sponsorship'. The release is very much about what UoG are receiving and very little about what Charlton are getting.. 

I can remember reading a while back that the Uni might be investing in to Sparrows Lane (or did I make that up)
 

All clubs use partnership rather than sponsorship these days, in fact the RSK announcement was also called a partnership. 

or something like this 

https://castore.com/products/purple-rangers-mens-21-22-third-shirt

So potentially one more Hummel year?

Castore expanding quickly. Read online they are also bringing on Aston Villa, Leverkusen, Sevilla and Feyenoord this summer.

Callumcafc said:

Castore expanding quickly. Read online they are also bringing on Aston Villa, Leverkusen, Sevilla and Feyenoord this summer.

We'll be way down the list of priorities for them then. 

Henry Irving said:

Asked TS and there is a significant financial element to the deal.

He didn't say how much.

Also asked two of the players and they hadn't seen any new shirts and hadn't heard about Castore
 
Didn't appear to be of much interest to them but they weren't expecting to see new kits or training gear any time soon.

For CAFC or UOG?

sam3110 said:

Callumcafc said:

Castore expanding quickly. Read online they are also bringing on Aston Villa, Leverkusen, Sevilla and Feyenoord this summer.

We'll be way down the list of priorities for them then. 

I often wonder what's in it for Castore (or the maker of any other smaller clubs kit)? It's not like they're going to get rich off selling Charlton kits and we are a lot smaller in fanbase compared to their other clubs (the ones you've named, Newcastle, Rangers etc).

They must easily sell 100k+ shirts for those clubs and much more than that for Newcastle. Rangers sold over 250k of their latest kit in a few months last summer. What kind of numbers do we sell?

Chris_from_Sidcup said:

sam3110 said:

Callumcafc said:

Castore expanding quickly. Read online they are also bringing on Aston Villa, Leverkusen, Sevilla and Feyenoord this summer.

We'll be way down the list of priorities for them then. 

I often wonder what's in it for Castore (or the maker of any other smaller clubs kit)? It's not like they're going to get rich off selling Charlton kits and we are a lot smaller in fanbase compared to their other clubs (the ones you've named, Newcastle, Rangers etc).

They must easily sell 100k+ shirts for those clubs and much more than that for Newcastle. Rangers sold over 250k of their latest kit in a few months last summer. What kind of numbers do we sell?

Brand awareness, all major retail will have a loss leader or break even, at my work we give away quite a few freebies and incentives, they all cost on the P&L but help towards creating the right image and bigger picture of the company 

So with the club shop slashing prices on this year's kit over the last few days, do we think it is just good business sense by TS or is the new deal/kits about to be announced.

The old Charlton would wait until the start of the next season to reduce them by 85%. But a better idea would have been to do this before the last home game of the season.

Oh sorry I thought they had taken it back under control.

Lordflashheart said:

cfgs said:

Oh sorry I thought they had taken it back under control.

From memory, that’s what Wayne Mumford wants to do - however depends on the contract with whoever runs the shop - if they are on a (say) 5 year contract, signed in the final season of Roland, with no breaks, then the only way to do it is to pay them off, which is likely expensive

Judging by the quality of commercial negotiations (both football related, and elsewhere) under Roland, I would not be surprised if above was the case….

We are probably paying them to run it in that case.

Whoever the sponsor is, let’s hope there is no repeat of last summer’s shambles when kids had to wait until six weeks into the season for their new kit to be in stock. 

Looking forward to the new Castore CAFC kit whilst dreading what they are about to do with Quins who have just linked up with them ditching Adidas.

If they get the CAFC kit ready in time for folk to have it at the pre-season games and still have some stock left for late buyers pre-Christmas they will be a vast improvement.

Looking at their other clubs and involvements (like Maclaren F1) we can expect a great leisure range (or whatever non replica kit is called these days).

if the UOG deal is linked to progress for the academy, Sparrows Lane and it’s environs that’s a hugely positive step. 

RichmondSE10Exile said:

Looking forward to the new Castore CAFC kit whilst dreading what they are about to do with Quins who have just linked up with them ditching Adidas.

If they get the CAFC kit ready in time for folk to have it at the pre-season games and still have some stock left for late buyers pre-Christmas they will be a vast improvement.

Looking at their other clubs and involvements (like Maclaren F1) we can expect a great leisure range (or whatever non replica kit is called these days).

if the UOG deal is linked to progress for the academy, Sparrows Lane and it’s environs that’s a hugely positive step. 

 *With all the negative vibes on here about every other aspect of the management of our club*  I think Wayne Mumford deserves a huge amount of credit for what he is achieving. Sponsors we aren’t ashamed of etc. It can’t be easy marketing a mid table club from the third tier of English football.

*Shocked at this, personally I thought Keohane did a great job with the pitch maintenance this season. 😉