I suppose it’s brand awareness more than the amount of shirts each club sells.
I imagine they have analysts telling them that for every EFL club they do, they’ll get x return on their sports and street wear… I know for a fact I’ve been far more open to looking at Hummel stuff since they did our shirts.
Castore expanding quickly. Read online they are also bringing on Aston Villa, Leverkusen, Sevilla and Feyenoord this summer.
We'll be way down the list of priorities for them then.
I often wonder what's in it for Castore (or the maker of any other smaller clubs kit)? It's not like they're going to get rich off selling Charlton kits and we are a lot smaller in fanbase compared to their other clubs (the ones you've named, Newcastle, Rangers etc).
They must easily sell 100k+ shirts for those clubs and much more than that for Newcastle. Rangers sold over 250k of their latest kit in a few months last summer. What kind of numbers do we sell?
Brand awareness, all major retail will have a loss leader or break even, at my work we give away quite a few freebies and incentives, they all cost on the P&L but help towards creating the right image and bigger picture of the company
Castore expanding quickly. Read online they are also bringing on Aston Villa, Leverkusen, Sevilla and Feyenoord this summer.
We'll be way down the list of priorities for them then.
I often wonder what's in it for Castore (or the maker of any other smaller clubs kit)? It's not like they're going to get rich off selling Charlton kits and we are a lot smaller in fanbase compared to their other clubs (the ones you've named, Newcastle, Rangers etc).
They must easily sell 100k+ shirts for those clubs and much more than that for Newcastle. Rangers sold over 250k of their latest kit in a few months last summer. What kind of numbers do we sell?
Look how quickly Hummel expanded after they supplied us?
So with the club shop slashing prices on this year's kit over the last few days, do we think it is just good business sense by TS or is the new deal/kits about to be announced.
The old Charlton would wait until the start of the next season to reduce them by 85%. But a better idea would have been to do this before the last home game of the season.
Oh sorry I thought they had taken it back under control.
From memory, that’s what Wayne Mumford wants to do - however depends on the contract with whoever runs the shop - if they are on a (say) 5 year contract, signed in the final season of Roland, with no breaks, then the only way to do it is to pay them off, which is likely expensive
Judging by the quality of commercial negotiations (both football related, and elsewhere) under Roland, I would not be surprised if above was the case….
Oh sorry I thought they had taken it back under control.
From memory, that’s what Wayne Mumford wants to do - however depends on the contract with whoever runs the shop - if they are on a (say) 5 year contract, signed in the final season of Roland, with no breaks, then the only way to do it is to pay them off, which is likely expensive
Judging by the quality of commercial negotiations (both football related, and elsewhere) under Roland, I would not be surprised if above was the case….
We are probably paying them to run it in that case.
Whoever the sponsor is, let’s hope there is no repeat of last summer’s shambles when kids had to wait until six weeks into the season for their new kit to be in stock.
Whoever the sponsor is, let’s hope there is no repeat of last summer’s shambles when kids had to wait until six weeks into the season for their new kit to be in stock.
6 weeks ? Some of it was still absent in November and then by Decemeber was half price on MandM sports.
Looking forward to the new Castore CAFC kit whilst dreading what they are about to do with Quins who have just linked up with them ditching Adidas.
If they get the CAFC kit ready in time for folk to have it at the pre-season games and still have some stock left for late buyers pre-Christmas they will be a vast improvement.
Looking at their other clubs and involvements (like Maclaren F1) we can expect a great leisure range (or whatever non replica kit is called these days).
if the UOG deal is linked to progress for the academy, Sparrows Lane and it’s environs that’s a hugely positive step.
With all the negative vibes on here about every other aspect of the management of our club I think Wayne Mumford deserves a huge amount of credit for what he is achieving. Sponsors we aren’t ashamed of etc. It can’t be easy marketing a mid table club from the third tier of English football.
Looking forward to the new Castore CAFC kit whilst dreading what they are about to do with Quins who have just linked up with them ditching Adidas.
If they get the CAFC kit ready in time for folk to have it at the pre-season games and still have some stock left for late buyers pre-Christmas they will be a vast improvement.
Looking at their other clubs and involvements (like Maclaren F1) we can expect a great leisure range (or whatever non replica kit is called these days).
if the UOG deal is linked to progress for the academy, Sparrows Lane and it’s environs that’s a hugely positive step.
*With all the negative vibes on here about every other aspect of the management of our club* I think Wayne Mumford deserves a huge amount of credit for what he is achieving. Sponsors we aren’t ashamed of etc. It can’t be easy marketing a mid table club from the third tier of English football.
*Shocked at this, personally I thought Keohane did a great job with the pitch maintenance this season. 😉
Seeing as the current season isn't over, would they (as in Castore) be announcing new deals for next season yet? Even if you exclude playoffs/cup finals, the EPL still runs until 22nd of May
There's also the case of managing expectations. Every year our fans bemoan how long it is between the new kit being announced and when it can actually be purchased. I imagine it's not dissimilar at many other clubs, so there would be no benefit to announcing a kit early and then having it unavailable for months. You're just pissing off your most enthusiastic customers. If I were in business of producing kits, I'd want as small a gap between announcement and availability as possible. Look at Apple for example, they'd make big announcements on stage and having the product available online within minutes and in store within days. Result, no pissed off customers and the excitement around the announcement directly results in sales.
Quite like these Castore efforts for next season. Moving away from the crazy patterns on shirts over the last couple of years and keeping it simple. Hopefully we get more of the same.
Comments
The old Charlton would wait until the start of the next season to reduce them by 85%. But a better idea would have been to do this before the last home game of the season.
Prices nothing to do with TS.
But yes, new manufacturer set to be announced, hopefully soon.
Judging by the quality of commercial negotiations (both football related, and elsewhere) under Roland, I would not be surprised if above was the case….
With the deal up the retail operation will either come back in house or go to Castore.
If they get the CAFC kit ready in time for folk to have it at the pre-season games and still have some stock left for late buyers pre-Christmas they will be a vast improvement.
Looking at their other clubs and involvements (like Maclaren F1) we can expect a great leisure range (or whatever non replica kit is called these days).
if the UOG deal is linked to progress for the academy, Sparrows Lane and it’s environs that’s a hugely positive step.
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There's also the case of managing expectations. Every year our fans bemoan how long it is between the new kit being announced and when it can actually be purchased. I imagine it's not dissimilar at many other clubs, so there would be no benefit to announcing a kit early and then having it unavailable for months. You're just pissing off your most enthusiastic customers. If I were in business of producing kits, I'd want as small a gap between announcement and availability as possible. Look at Apple for example, they'd make big announcements on stage and having the product available online within minutes and in store within days. Result, no pissed off customers and the excitement around the announcement directly results in sales.
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