I'm a season ticket holder who didn't go. I didn't go because I wouldn't have got home till midnight, it's cold and the product is shit. I spent £10 on the stream and struggled to stay awake. What would have made me go? A game that meant something. If there had been no stream I would have just checked the HT and FT score. I bow to others with more experience but from personal experience, I'll go and be cold and get home late if it really matters in some way. (I bought a ticket to Cray at home but didn't go). That's evening games, sat at 3 is different somehow but that's partly because it is habit. Once that habit gets broken though...
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