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Target 20k - One small step

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    If this is a serious proposition, which looking at Airman's post you could be forgiven in thinking it was bollocks, how will it work in regards to who helps?

    A vote?
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    edited November 2015

    LenGlover said:

    I'm no marketing wallah but if they get it right ON THE PITCH the people will come.

    The rest is flannel and bullshit in my view.

    The evidence doesn't necessarily support the view that it's that simple:
    http://www.votvonline.com/home/the-target-10k-story/
    Interesting to read that again and the measures taken at that time were necessary and subsequently proven to work.

    The key words though are AT THAT TIME. Seven plus years of exile diluted the supporter base and after such a long time the 'lapsed' and their families, many of whom had left the Charlton area as SE London property prices escalated, needed reminding that 'their club' was very much back and thriving at The Valley and the coaches, free / subsidised tickets etc were a vital part of that.

    We will never know of course how much if any of that would have been necessary had Charlton reached the top tier prior to 1998.

    My succinct comment was not intended to belittle what had gone before, unlike Ms Meire I respect our history.

    However for seven unbroken seasons of Premiership football the home areas were full to the extent that around 20K fans were season ticket holders.

    That shows that people are and were aware of Charlton but that they are dissatisfied with what is and has happened at Charlton at the moment.

    Get that right and people will return. Fannying around with sofas and DJs in club bars doesn't cut it. If we want a sofa we'll go to Starbucks and if we want a DJ we will visit our local discotheque.

    In short we are not comparing like with like in my view.

    *DISCLAIMER* I am over 50 and thus not worthy of holding an opinion according to Ms Meire it would appear.

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    kentred2 said:

    I want the opposite. I want their team to lose, the team to be relegated and attendances to plummet until they have gone. Not every ones cup of tea I know but I don't see how you can want them out but at the same time support their team and help them grow.
    But I think I am in a minority on wanting them gone. The majority just want a few wins, whilst others have their own aims such as personal involvement.

    Hes back!

    ;-)
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    There should only be one target -1, get the witch out.
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    edited November 2015
    LenGlover said:

    LenGlover said:

    I'm no marketing wallah but if they get it right ON THE PITCH the people will come.

    The rest is flannel and bullshit in my view.

    The evidence doesn't necessarily support the view that it's that simple:
    http://www.votvonline.com/home/the-target-10k-story/
    Interesting to read that again and the measures taken at that time were necessary and subsequently proven to work.

    The key words though are AT THAT TIME. Seven plus years of exile diluted the supporter base and after such a long time the 'lapsed' and their families, many of whom had left the Charlton area as SE London property prices escalated, needed reminding that 'their club' was very much back and thriving at The Valley and the coaches, free / subsidised tickets etc were a vital part of that.

    We will never know of course how much if any of that would have been necessary had Charlton reached the top tier prior to 1998.

    My succinct comment was not intended to belittle what had gone before, unlike Ms Meire I respect our history.

    However for seven unbroken seasons of Premiership football the home areas were full to the extent that around 20K fans were season ticket holders.

    That shows that people are and were aware of Charlton but that they are dissatisfied with what is and has happened at Charlton at the moment.

    Get that right and people will return. Fannying around with sofas and DJs in club bars doesn't cut it. If we want a sofa we'll go to Starbucks and if we want a DJ we will visit our local discotheque.

    In short we are not comparing like with like in my view.

    *DISCLAIMER* I am over 50 and thus not worthy of holding an opinion according to Ms Meire it would appear.

    I take your point about the 1990s and agree - however as we had up to 4,000 people travelling on Valley Express during the latter PL years it is not as simple as that. My point is that there are things you can do independently of results - and they include using experience and common sense to knock down nonsense.

    The plan to force fans to move out of the upper north to make way for supposed new Crossbars users in 2014 is an obvious example, as at the opposite end of the scale is the sofa. The current pricing structure is not robust and would never have got through the committee, so those mistakes would have been avoided.

    Unfortunately, I think Meire is incapable of the humility shown by the PL board in understanding that they did not have a monopoly of wisdom about fans. Nobody does, hence the need for a process to generate, pilot and test ideas. That isn't the FF, it's a group that brings together people with relevant skills and experience because they have those qualities, not because they happen to organise train travel, etc.

    All the 2000s initiatives came through Target 40k - Valley Express has nothing to with the 90s scenario you describe, but as mentioned at the meeting last night it's now a shambles, in part because it's just delegated to a junior staffer. That couldn't happen when there was oversight and feedback via the committee.

    Ultimately, this is an easy way to make a small positive impression on the operating loss, but it does require genuine collaboration.
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    edited November 2015

    LenGlover said:

    LenGlover said:

    I'm no marketing wallah but if they get it right ON THE PITCH the people will come.

    The rest is flannel and bullshit in my view.

    The evidence doesn't necessarily support the view that it's that simple:
    http://www.votvonline.com/home/the-target-10k-story/
    Interesting to read that again and the measures taken at that time were necessary and subsequently proven to work.

    The key words though are AT THAT TIME. Seven plus years of exile diluted the supporter base and after such a long time the 'lapsed' and their families, many of whom had left the Charlton area as SE London property prices escalated, needed reminding that 'their club' was very much back and thriving at The Valley and the coaches, free / subsidised tickets etc were a vital part of that.

    We will never know of course how much if any of that would have been necessary had Charlton reached the top tier prior to 1998.

    My succinct comment was not intended to belittle what had gone before, unlike Ms Meire I respect our history.

    However for seven unbroken seasons of Premiership football the home areas were full to the extent that around 20K fans were season ticket holders.

    That shows that people are and were aware of Charlton but that they are dissatisfied with what is and has happened at Charlton at the moment.

    Get that right and people will return. Fannying around with sofas and DJs in club bars doesn't cut it. If we want a sofa we'll go to Starbucks and if we want a DJ we will visit our local discotheque.

    In short we are not comparing like with like in my view.

    *DISCLAIMER* I am over 50 and thus not worthy of holding an opinion according to Ms Meire it would appear.

    I take your point about the 1990s and agree - however as we had up to 4,000 people travelling on Valley Express during the latter PL years it is not as simple as that. My point is that there are things you can do independently of results - and they include using experience and common sense to knock down nonsense.

    The plan to force fans to move out of the upper north to make way for supposed new Crossbars users in 2014 is an obvious example, as at the opposite end of the scale is the sofa. The current pricing structure is not robust and would never have got through the committee, so those mistakes would have been avoided.

    Unfortunately, I think Meire is incapable of the humility shown by the PL board in understanding that they did not have a monopoly of wisdom about fans. Nobody does, hence the need for a process to generate, pilot and test ideas. That isn't the FF, it's a group that brings together people with relevant skills and experience because they have those qualities, not because they happen to organise train travel, etc.

    All the 2000s initiatives came through Target 40k - Valley Express has nothing to with the 90s scenario you describe, but as mentioned at the meeting last night it's now a shambles in part because it's just delegated to a junior staffer. That couldn't happen when there was oversight and feedback via the committee.


    Completely agree re Valley Express. The guy next to me, also a season ticket holder, travels up from Ashford via Valley Express. He has told me more than once that if Valley Express stops he stops. I am sure he is not alone in that view.

    As a potential 'victim' I also agree re the Crossbars fiasco.

    Does 'common sense' as exemplified by those two examples require a committee though? My three and a half year old grandson could probably work those two out!
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    edited November 2015
    kentred2 said:

    I want the opposite. I want their team to lose, the team to be relegated and attendances to plummet until they have gone. Not every ones cup of tea I know but I don't see how you can want them out but at the same time support their team and help them grow.
    But I think I am in a minority on wanting them gone. The majority just want a few wins, whilst others have their own aims such as personal involvement.

    It was obvious from Saturday how disappointed you were that the crowd got behind the players, and supported the team when you wanted them to lose.
    Your words were, you wanted more action.
    You were disappointed the demonstration didn't carry on during the game.

    Roland Duchatelet may be the owner, But Charlton are my team.

    You won't be alone in boycotting the Valley,
    Supporters did that in the 60' and 70's under Michael Gliksten. Even before Fryer took us to Selhurst park in the 80's.

    Found this from Feb 2009 days after Gliksten died, posted by a guy called Dave.

    "As a teenager I sang rascist songs in the Covered End against our jewish Chairman with no ambition for Charlton Athletic and whose family we blamed for our failure to capitalise on the earlier good times and develop the Valley into the sort of ground that might have sustained top class football sooner than the 28 years it took us to return after being relegated in 1957. We blamed him personally for the move to Selhurst park because of his refusal to sell his couple of acres behind the West Stand to Sunley. I was involved in the grafitti at the Valley the night prior to the last game and again it was Michael Gliksten who bore the brunt"

    Later Dave described Michael Gliksten as Parsimonious !
    History repeating itself ?

    Do we build bridges, or blow them up ?

    If you blow them up be prepared for more relegation and more poor ownership.

    Because if RD sells he won't care if their Chinese property developers or
    a Kazakhstan uranium Exporter.

    It may be fine and noble wanting the Absent Owner and his CEO Sidekick,
    out the club but have a Exit strategy or else we face the same again and again.
    history repeating itself ?
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    LenGlover said:

    I'm no marketing wallah but if they get it right ON THE PITCH the people will come.

    The rest is flannel and bullshit in my view.

    So when we were winning at the start of the season did crowds shoot up?

    When we were winning at the start of last season did crowds shot up?

    #ComeToTheValleyAndSeeTheCrowdShootUp

    I think that might get some media attention...
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    What baffles me is that Charlton don't boast about the single biggest selling point we have compared with London's other Championship clubs - price. We've cheap tickets, and loads of them to sell.

    It's £17.50 behind the goal at Charlton compared with £25 at Fulham, £23 at Brentford and £24+ at QPR (can only find 2013/14 prices). We should be shouting about this. We're not.

    If the football's good and the cost is affordable, things should get better. But you won't get crowds if you don't tell people what you're offering.
  • Options
    edited November 2015

    What baffles me is that Charlton don't boast about the single biggest selling point we have compared with London's other Championship clubs - price. We've cheap tickets, and loads of them to sell.

    It's £17.50 behind the goal at Charlton compared with £25 at Fulham, £23 at Brentford and £24+ at QPR (can only find 2013/14 prices). We should be shouting about this. We're not.

    If the football's good and the cost is affordable, things should get better. But you won't get crowds if you don't tell people what you're offering.

    It's not £17.50 behind the goal, it's £22-£26, but I agree they don't promote the cheaper prices in the right places.
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    This is all very well and good but we will still have to get the owner to buy into it and back it the hilt.

    Easier said then done in my opinion
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    edited November 2015

    cafc999 said:

    This is all very well and good but we will still have to get the owner to buy into it and back it the hilt.

    Easier said then done in my opinion

    That is exactly right in my view, because the history of the previous initiatives indicates that.

    I was already abroad when Target 10k and 40k kicked off, but I watched admiringly from afar and tried to keep up to date with it all on my trips over. So maybe my memory is hazy on the detail, but I think there are some fundamental points that don't fade with time

    The attendances were already on the up, because the results were improving, and we were back home - basking in our achievement of getting there and fully confident in the Board that was taking us forward. We had a Supporters Director. We had a CEO who fundamentally believed in the idea that supporters had some of the best ideas how to grow attendances further. I wouldn't underestimate the challenge Peter Varney took on in integrating the enthusiastic but highly opinionated supporters with the established club middle managers (think Airman and "Steve Sunderland")

    So those Targets worked because

    - the fans believed the Club was already heading in the right direction
    - the fans believed in the Board and the CEO
    - the CEO in particular believed in the fans

    Henry has listed the right sort of people and the right range of skills, for sure. But without the conditions I've listed above being in place -or at least that we head in that direction - Target 20k won't attract the enthusiasm and quality of thinking from the right people. They will be expected to volunteer, don't forget.

    Summary; good thoughts in principal, Henry but we need to see much more progress from the club side to get anywhere near the level of trust that was absolutely crucial to making it work in the 90s, before we can expect those smart and talented people to offer their free time to this business.
    A few points - Peter Varney wasn't involved in Target 10k, he didn't join the staff until 1997; Steve Sunderland wasn't on the staff then either. Attendances had stagnated after the return to The Valley, but the big problem was the low capacity until the east stand opened in April 1994.

    I joined the staff in 1998, but Target 40k began in 2004. Suthers wasn't on the staff in 1998 and he wasn't ever involved in Target 40k. I have had a bit of fun with Suthers over the years, but you overstate any ongoing issue between us. Just detail, but best to deal in facts!
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    cafc999 said:

    This is all very well and good but we will still have to get the owner to buy into it and back it the hilt.

    Easier said then done in my opinion

    That is exactly right in my view, because the history of the previous initiatives indicates that.

    I was already abroad when Target 10k and 40k kicked off, but I watched admiringly from afar and tried to keep up to date with it all on my trips over. So maybe my memory is hazy on the detail, but I think there are some fundamental points that don't fade with time

    The attendances were already on the up, because the results were improving, and we were back home - basking in our achievement of getting there and fully confident in the Board that was taking us forward. We had a Supporters Director. We had a CEO who fundamentally believed in the idea that supporters had some of the best ideas how to grow attendances further. I wouldn't underestimate the challenge Peter Varney took on in integrating the enthusiastic but highly opinionated supporters with the established club middle managers (think Airman and "Steve Sunderland")

    So those Targets worked because

    - the fans believed the Club was already heading in the right direction
    - the fans believed in the Board and the CEO
    - the CEO in particular believed in the fans

    Henry has listed the right sort of people and the right range of skills, for sure. But without the conditions I've listed above being in place -or at least that we head in that direction - Target 20k won't attract the enthusiasm and quality of thinking from the right people. They will be expected to volunteer, don't forget.

    Summary; good thoughts in principal, Henry but we need to see much more progress from the club side to get anywhere near the level of trust that was absolutely crucial to making it work in the 90s, before we can expect those smart and talented people to offer their free time to this business.
    A few points - Peter Varney wasn't involved in Target 10k, he didn't join the staff until 1997; Steve Sunderland wasn't on the staff then either. Attendances had stagnated after the return to The Valley, but the big problem was the low capacity until the east stand opened in April 1994.

    I joined the staff in 1998, but Target 40k began in 2004. Suthers wasn't on the staff in 1998 and he wasn't ever involved in Target 40k. I have had a bit of fun with Suthers over the years, but you overstate any ongoing issue between us. Just detail but best to deal in facts.
    Fair enough. I did start my comment with caveats.

    Do you agree with my central point though? because I think it is important, before we embrace as fans a new Target 20k, and expect a new generation of fans to volunteer to drive it.
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    cafc999 said:

    This is all very well and good but we will still have to get the owner to buy into it and back it the hilt.

    Easier said then done in my opinion

    That is exactly right in my view, because the history of the previous initiatives indicates that.

    I was already abroad when Target 10k and 40k kicked off, but I watched admiringly from afar and tried to keep up to date with it all on my trips over. So maybe my memory is hazy on the detail, but I think there are some fundamental points that don't fade with time

    The attendances were already on the up, because the results were improving, and we were back home - basking in our achievement of getting there and fully confident in the Board that was taking us forward. We had a Supporters Director. We had a CEO who fundamentally believed in the idea that supporters had some of the best ideas how to grow attendances further. I wouldn't underestimate the challenge Peter Varney took on in integrating the enthusiastic but highly opinionated supporters with the established club middle managers (think Airman and "Steve Sunderland")

    So those Targets worked because

    - the fans believed the Club was already heading in the right direction
    - the fans believed in the Board and the CEO
    - the CEO in particular believed in the fans

    Henry has listed the right sort of people and the right range of skills, for sure. But without the conditions I've listed above being in place -or at least that we head in that direction - Target 20k won't attract the enthusiasm and quality of thinking from the right people. They will be expected to volunteer, don't forget.

    Summary; good thoughts in principal, Henry but we need to see much more progress from the club side to get anywhere near the level of trust that was absolutely crucial to making it work in the 90s, before we can expect those smart and talented people to offer their free time to this business.
    A few points - Peter Varney wasn't involved in Target 10k, he didn't join the staff until 1997; Steve Sunderland wasn't on the staff then either. Attendances had stagnated after the return to The Valley, but the big problem was the low capacity until the east stand opened in April 1994.

    I joined the staff in 1998, but Target 40k began in 2004. Suthers wasn't on the staff in 1998 and he wasn't ever involved in Target 40k. I have had a bit of fun with Suthers over the years, but you overstate any ongoing issue between us. Just detail but best to deal in facts.
    Fair enough. I did start my comment with caveats.

    Do you agree with my central point though? because I think it is important, before we embrace as fans a new Target 20k, and expect a new generation of fans to volunteer to drive it.
    I will watch the video as and when, but my impression is that they are a long way from understanding and accepting what could be achieved, so all you will get from KM is the same old, same old, however you package it and whoever you ask to contribute.

    It's not a coincidence she proposed the same thing 14 months ago and nothing happened. So it's kind of academic what the fans are willing to do.
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    I agree it needs genuine commitment from KM and I agree that she has shown no indication that she will give such commitment

    That is one reason why she shouldnt be in the T20k group even though she'll want to.

    If we as fans want it to work (i get it that many see it as an irrelevance) then we need to set the agenda for it.

    Even a journey of a 1000 miles starts with a single step as the Proclaimers sang : - )
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    I agree it needs genuine commitment from KM and I agree that she has shown no indication that she will give such commitment

    That is one reason why she shouldnt be in the T20k group even though she'll want to.

    If we as fans want it to work (i get it that many see it as an irrelevance) then we need to set the agenda for it.

    Even a journey of a 1000 miles starts with a single step as the Proclaimers sang : - )

    It needs genuine commitment from Roland and Katrien.
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    I still don't quite understand guys; why are you wanting to boost attendances? Why are you helping KM and RD achieve one of their goals? It means their experiment is being funded by us, their goal won't change because of it and if anything it makes it more comfortable for them.

    Wasted time and resources and if anything it's unhelpful at this current time. Obviously feel free to crack on with it if you love what is going on with RD at the helm of our club. Come watch Charlton, the team striving for survival in Championship while spending on an apparently big budget. Building a worse future separately, and try to dismantle a great future.
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    I agree it needs genuine commitment from KM and I agree that she has shown no indication that she will give such commitment

    That is one reason why she shouldnt be in the T20k group even though she'll want to.

    If we as fans want it to work (i get it that many see it as an irrelevance) then we need to set the agenda for it.

    Even a journey of a 1000 miles starts with a single step as the Proclaimers sang : - )

    Genuine question, because I believe this is a genuine initiative. How can anything be implemented by such a group, unless it has the full backing of the CEO, whoever that is?

    Do you see this group as meeting independently of the club, and then going to it with fully worked out proposals, asking them to implement them?

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    My choice would be as set out above

    The group made up of the relevant staff in club development, marketing and comms (and I really hope marketing and comms are two different people) meet with fans with relevant expertise to work up proposals and critical reviewing other proposals.

    These are presented to the CEO with costings and benefits.

    Essentially what happens in the real world.

    So for example season ticket prices would be proposed at a certain level, or even a number of different options, with figures to back up them and a list of pros and cons.

    The CEO then makes an informed decision.
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    Don't forget the three seater sofa's contribution.
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    Our average attendance this year is the lowest since 1997/1998. This includes an almost packed Valley against Millwall, football for a fiver which was near on a sell-out, and some jaded figures as to the attendances as so many ST holders aren't attending now in comparison to other years.

    Operation 20k will never even get close, it should be operation stop it from dropping - as that in itself will be a task. We have no reason to gain new fans, and we have all the reasons to lose our current ones.

    Wasting our time a) helping RD & KM build attendances and b) fighting a lost battle - the football on the pitch brings the punters.
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    Our average attendance this year is the lowest since 1997/1998. This includes an almost packed Valley against Millwall, football for a fiver which was near on a sell-out, and some jaded figures as to the attendances as so many ST holders aren't attending now in comparison to other years.

    Operation 20k will never even get close, it should be operation stop it from dropping - as that in itself will be a task. We have no reason to gain new fans, and we have all the reasons to lose our current ones.

    Wasting our time a) helping RD & KM build attendances and b) fighting a lost battle - the football on the pitch brings the punters.

    Completely agree. Remember when we were first back at The Valley and thrilled when we sold out the 8,032 (always remember that number!) every week. The with the Premier League years we got excellent numbers and did brilliantly to hold on to them. All that because of football. No gimmicks, just good football. Gimmicks are what you get when you give people with marketing backgrounds and no souls a job to do.
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    Here's an excerpt from the Fans Forum meeting in September 2014 - 14 months ago:

    "KM suggested that a working group of supporters be set up with the task of increasing the supporter base (20k). Fans Forum representatives to suggest best placed supporters that could help with this working group and email suggestions to LS."

    After this meeting, Wendy Perfect emailed her to follow this up. No response.

    More proof the words that come from KM's mouth are utter rubbish. Correct me if I'm wrong but I'm sure she said every email sent to her is sent to the relevant department and that they've always welcomed fans to come forward with positive, constructive ideas!
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    mogodon said:

    Our average attendance this year is the lowest since 1997/1998. This includes an almost packed Valley against Millwall, football for a fiver which was near on a sell-out, and some jaded figures as to the attendances as so many ST holders aren't attending now in comparison to other years.

    Operation 20k will never even get close, it should be operation stop it from dropping - as that in itself will be a task. We have no reason to gain new fans, and we have all the reasons to lose our current ones.

    Wasting our time a) helping RD & KM build attendances and b) fighting a lost battle - the football on the pitch brings the punters.

    Completely agree. Remember when we were first back at The Valley and thrilled when we sold out the 8,032 (always remember that number!) every week. The with the Premier League years we got excellent numbers and did brilliantly to hold on to them. All that because of football. No gimmicks, just good football. Gimmicks are what you get when you give people with marketing backgrounds and no souls a job to do.
    Not gimmicks but it wasn't just "football".

    Kids for a quid, Valley express. Remember them?
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