So it appears that one of the stated goals of the Spell it Out in Black and White campaign ie a working group to grow attendances was mentioned by KM last night.
Maybe it was the campaign (I know that she is aware of the campaign) was a catalyst. Maybe they already had the idea, maybe it was such an obvious idea that had worked well in the past that it would have happened anyway. It doesn't really matter.
What does matter is that the working group has the right membership and has a real influence.
So who should be part of this group?
Straight off I will say NOT ME. I DON'T WANT TO BE PART OF IT. I was part of the old Target 40K but that was then this is now.
What is needed is people with a marketing background.
@Weegie Addick and
@Kap10 are two names that come to mind.
Some of those who were on the old target 40k group would be useful such as Craig Norris and Steve Clarke.
And someone like
@Addickted2TheReds who is under 50
The new head of Comms should be on it and the Marketing/Commercial manager (don't know their name) as well as Lisa Squires the Club development officer.
And that's it. No KM and no RM. The aim is to work up proposal for the board to consider and approve, not for it to be driven by the board.
Keep it small (7 or 8 people tops) and keep it relevant (give the group a clear remit and budget).
It shouldn't be a committee of 25 people with reps from every group. Bring in people with the right skills.
There is one obvious name to add. And it would be a good use of that person's experience. Will the club be brave enough to ask?
Comments
Steve Waggott?
I do marketing in sport and have worked for two clubs in sport now. Effectively my remit in both cases has been 'fill the stadium'. Obviously not quite as simple as that as things like building the brand etc etc come into it, but my overall aim is increasing attendances.
Why then should this not already be the marketing managers/directors job? Why has it only just been seen as a good idea, and why does he need external help in achieving it?
The idea though is still sound.
And it is still our club so if people want to try and bring about change and improvement from the inside then good for them.
If on the other hand people think that the only option to get KM and RD out then good for them too
The rest is flannel and bullshit in my view.
I think we have enough concrete proof that the ownership is too stuck up to change their business plan drastically enough to appease our fanbase.
If we get high attendances, they are laughing. It'll slowly crack them down if we keep at what we're doing, rather than trying to help them. I'll happily back the project in the unforeseeable future, time has to be right though.
Why should we build castles on top of their sh*tty foundations?
Maybe by listening to and taking ideas from fans they will avoid these mistakes and tap into other expertise.
Football for a fiver, just one example, was an idea worked though at a Target 40k meeting.
ST prices were debated and fans views sort to see if the club was getting it right.
But I think I am in a minority on wanting them gone. The majority just want a few wins, whilst others have their own aims such as personal involvement.
In the unlikely event this takes off, I assume you won't want to take any of the credit?
You can't guarantee a successful team even though a winning team is always the best marketing.
What you can do is make coming to the valley easy and attractive whether we're winning or losing.
That way when we do start winning you have a group of potential fans. Kids for a quid was a great example of this in the 90s when crowds were much smaller than now. Valley Express another as it football for a fiver.
Think of it like the GB cycling team and making the tiny improvements to get success. The big stuff is down to the athletes but you do what you can outside that to capitalise on success
When we were winning at the start of last season did crowds shot up?
Doing all the leg work, no that was @Addickted2TheReds so he gets the credit. Along with others
Target 20k is an old idea being revived so no credit there in any case.
Strange response
http://www.votvonline.com/home/the-target-10k-story/
Bants.
"KM suggested that a working group of supporters be set up with the task of increasing the supporter base (20k). Fans Forum representatives to suggest best placed supporters that could help with this working group and email suggestions to LS."
After this meeting, Wendy Perfect emailed her to follow this up. No response.
may just be me, but my feelings have matured so much in the last couple of weeks that I wouldn't want anything to do with this current regime