I agree, not fussed about it on the playing shirt but as I have said on other threads, it makes merchandise seem cheap,tacky and unclassy. Loosing (sic) the rings and making it more minimalist would improve this and should be applied across the board.
We laugh at palace for their new badge and people now want us to lose the sword?! We live by the sword! (dont we?)
But the sword I thought was to compliment our nickname - The Valiants. But seeing as no one uses that contrived nickname anymore, what relevance does the sword have in relation to our identity now as The Addicks?
Slightly off topic, but I remember from when I used to collect my panini stickers that Coventry had an elephant on their badge, anyone know why?
We laugh at palace for their new badge and people now want us to lose the sword?! We live by the sword! (dont we?)
But the sword I thought was to compliment our nickname - The Valiants. But seeing as no one uses that contrived nickname anymore, what relevance does the sword have in relation to our identity now as The Addicks?
Slightly off topic, but I remember from when I used to collect my panini stickers that Coventry had an elephant on their badge, anyone know why?
We laugh at palace for their new badge and people now want us to lose the sword?! We live by the sword! (dont we?)
But the sword I thought was to compliment our nickname - The Valiants. But seeing as no one uses that contrived nickname anymore, what relevance does the sword have in relation to our identity now as The Addicks?
Slightly off topic, but I remember from when I used to collect my panini stickers that Coventry had an elephant on their badge, anyone know why?
It was a tribute to Up The Elephant and Round The Castle.
The full badge on my hoodie makes it look a training top. I don't wear football stuff out, so it's only worn for sporting activity. If it was just the sword, it would look subtle enough to get away with it. On the shirt, I think it'd look classy. I bet Nike wouldn't sell so much stuff if they put the 'swoosh' in a circle with Nike Athletic around it!
The full badge on my hoodie makes it look a training top. I don't wear football stuff out, so it's only worn for sporting activity. If it was just the sword, it would look subtle enough to get away with it. On the shirt, I think it'd look classy. I bet Nike wouldn't sell so much stuff if they put the 'swoosh' in a circle with Nike Athletic around it!
My favourite shirt in my collection is the 1970's TOFFS one. No words or initials just the sword in the hand. So simple and instantly recognisable as Charlton. However I do like our current badge and wouldn't want to see it go but maybe needs just a little 'tweeking'. Nothing much. Just something simple like a 19 and 05 either side of the sword to break up the red circle a bit. And still prefer Valiants to Addicks but hey, what's in a name!!!
The club adopted the sword because it wanted to attract fans from the City and associate ourselves with it. That doesn't matter, it was a design that worked. Many badges have been changed because they are over busy, ours was a simple effective design that was ahead of it's time. If it aint broke, don't fix it.
Two things from me: first, and oddly, I was thinking just the other day that our badge was begininning to look a little tired and dated. We do have to recognise that tastes change and unless you go for the very traditional "coat of arms" style which probably has that heritage look that stands the test of time, then a logo has to be regularly refreshed. I can see that in the next few years we will all be thinking that it's time for a new badge. Second, a badge, logo, call it what you will, needs to be readily identifiable. In my opinion the best company profiles are unfussy, either just the words or just the logo, not both. (Again it's just my opinion but the ultimate and most instantly recognisable logos have no words: Nike's swoosh; Apple's, well, Apple; the leaping Puma; and the Mercedes star.) The Merc one is quite interesting. It's changed eight times. Here's the 1916 one and the current one: So, it seems that our style of logo is around 100 years out of date!
The most successful brands tend not to go for major changes precisely for the reason that they put a lot of effort into getting people to instantly recognise and associate their logos and other designs with other positive brand aspects. The bigger the change, the bigger the risk of throwing away any past brand successes and positive associations. The more successful a brand, the more likely that it will be reviewed and modified regularly so that to the casual observer specific changes go un-noticed. Take a look at these successful brand logos, all have changed a little bit over time, but none are so radically different that if you saw the old brand you wouldn't instantly associate it with its modern counterpart.
Of course, there are businesses that do go for major brand make overs, but these tend to be businesses with a specific purpose for doing so. It is not something to be done lightly on a whim. They are usually business that want to make a major change in the nature of their business and/or their customer base, businesses with a tainted brand, businesses whose brand no longer matches the objective reality they are woking in or, all too often, businesses that are badly advised. Apart from the major costs involved, that others have mentioned, there is a serious danger of alienating existing customers. In most instances a gradual step change is preferable to wholesale changes as it minimises the risk. Take a look at the history of the Charlton badge since the 1960s and you'll see that's precisely what's happened with us. The badge is developed every few years to keep it looking fresh, but it is always instantly recognisable as The Charlton Badge. And each time, with the exception of the dreadful 1980 version (I'd love to know what happened there), they get a little more modern and better looking to the eye of the age.
So, far from having a badge that's "100 years out of date", we have a badge that is absolutely perfect for our club. It carries the tradition of Charlton whist at the same time having a modern look and feel. As others have said it is THE BEST club badge in the league, with no exceptions. Sure, we need to keep it up to date, but we should not get carried away with ridiculous notions that because another company has moved away from concentric rings, that we should too.
I like the 3 lickle birdies .. we could adopt the Bob Marley song instead of the Red Red Robin
What the one that goes "Don't worry about a thing, cos every little thing's gonna be alright"? Can't see that catching on with the more manic depressive segments of our fanbase, despite the fact it's a philosophy they could probably do with adopting.
The badge is developed every few years to keep it looking fresh, but it is always instantly recognisable as The Charlton Badge. And each time, with the exception of the dreadful 1980 version (I love to know what happened there), they get a little more modern and better looking to the eye of the age.
At first I thought it was just that they hadn't used BOLD for the writing, but on a second look, they've used a 0 (zero) not an O (o), haven't they? Or at least picked a font where the two are interchangeable.
Your right, it certainly looks like an 0. Also the outer roundel is proportionately too big, the lettering isn't spaced properly and the sword looks like it was hand drawn. As for the gauntlet, it belongs to the most limp-wristed swordsman you'll ever see.
There must be a story why the badge took such a backward step at this time. My guess is that the original art files must have got lost and the club had no money for a new professional job and so someone did their best to cobble one together. I can't see why else they'd go from the badge as it was in 1971 to this version.
are you sure about the Union Jack Stig .. 1606? .. more like 1706/1707 and Union with Scotland .. sorry to be picky .. and the panda ? .. what's it got to do with steroidal geezers acting out wrestling ?
I am so sure Lincs that I can date it to the 12th April 1606.
The panda represents the two black eyes that a wrestler gets when being spun around and then sent running to the corner where they headbut the post. There is a wrestling term for this, but I'm not admitting to knowing it ;-)
I am so sure Lincs that I can date it to the 12th April 1606.
The panda represents the two black eyes that a wrestler gets when being spun around and then sent running to the corner where they headbut the post. There is a wrestling term for this, but I'm not admitting to knowing it ;-)
really? I am VERY surprised, although of course King James was also king of Scotland ,, what do I know? .. and the wrestling term? .. it's called getting splatter posted !! (I think)
Horribly biased naturally but I've always thought that - by some distance - we have the best badge in the entire league. I would hate to see it tampered with/embellished/adorned in any way whatsover
Our badge always sticks out from the crowd. It's always the one that hits me in the face on the FL show. I like it and no need to change. I remember when it came in when we were changing our nickname from the Robins to the Valiants and the badge to go with it. The nickname didn't stick (maybe considered too corny and contrived) but the badge did. Long live the badge.
Comments
something like this under the badge would look cool
It come's from the Coventry coat of arm it is believed to be a religious symbol possibly a sign of strength,unsurprisingly.
The badge is great. No need to change it.
The most successful brands tend not to go for major changes precisely for the reason that they put a lot of effort into getting people to instantly recognise and associate their logos and other designs with other positive brand aspects. The bigger the change, the bigger the risk of throwing away any past brand successes and positive associations. The more successful a brand, the more likely that it will be reviewed and modified regularly so that to the casual observer specific changes go un-noticed. Take a look at these successful brand logos, all have changed a little bit over time, but none are so radically different that if you saw the old brand you wouldn't instantly associate it with its modern counterpart.
Of course, there are businesses that do go for major brand make overs, but these tend to be businesses with a specific purpose for doing so. It is not something to be done lightly on a whim. They are usually business that want to make a major change in the nature of their business and/or their customer base, businesses with a tainted brand, businesses whose brand no longer matches the objective reality they are woking in or, all too often, businesses that are badly advised. Apart from the major costs involved, that others have mentioned, there is a serious danger of alienating existing customers. In most instances a gradual step change is preferable to wholesale changes as it minimises the risk. Take a look at the history of the Charlton badge since the 1960s and you'll see that's precisely what's happened with us. The badge is developed every few years to keep it looking fresh, but it is always instantly recognisable as The Charlton Badge. And each time, with the exception of the dreadful 1980 version (I'd love to know what happened there), they get a little more modern and better looking to the eye of the age.
So, far from having a badge that's "100 years out of date", we have a badge that is absolutely perfect for our club. It carries the tradition of Charlton whist at the same time having a modern look and feel. As others have said it is THE BEST club badge in the league, with no exceptions. Sure, we need to keep it up to date, but we should not get carried away with ridiculous notions that because another company has moved away from concentric rings, that we should too.
There must be a story why the badge took such a backward step at this time. My guess is that the original art files must have got lost and the club had no money for a new professional job and so someone did their best to cobble one together. I can't see why else they'd go from the badge as it was in 1971 to this version.
The panda represents the two black eyes that a wrestler gets when being spun around and then sent running to the corner where they headbut the post. There is a wrestling term for this, but I'm not admitting to knowing it ;-)