Any idea what it is? The only plan in evidence seems to be constant cost cutting and little or no investment in the playing squad.
The losses seem guaranteed to continue and I can't see any way he can recoup them. He and KM have no interest in building a successful team and it just continues to be like watching a slow motion car crash.
0
Comments
"I'll give you 50% off"
"...I...I haven't said anything yet"
Roland's aim
To show football clubs can break even yet remain competitive.
Katrien's target is to work towards this each season.
Katrien's KPIs - these have to improve year on year
- Income from player sales.
- Academy players in first team.
- Crowds (eventually of 20k...!). This includes attracting more casual fans who come for a fun day out. This way they believe you maximise income and improve atmosphere (as these fans aren't bothered about poor results).
- Replace sold players with academy and cheap players who will develop into players to be sold on in the future.
KM has complete freedom to spend money on new ideas to attract fans such as new mascots, sex on the pitch advertisements, electronic turnstiles, new ticket strategies etc. She particularly enjoys developing her own novelty ideas such as the sofa and house music in the bar.
Not much more to it other than they've moved away from network and European head coaches and signings.
Can't be far off.
Goals should be "SMART".
Specific, measureable, achieveable, realistic, time bound. IIRC.
RD's "goal" fails on all 5 measures, so their "goal" is bad.