Just a thought, but I wonder how many additional tickets we could sell by announcing the arrival on an exceptional ( for League One ) striker. 1,000 at £300 would allow the cost to be £300,000 or £5,000 a week. Interesting ?
Have to admit to being a game by game fan for the last couple of seasons. Took six non regulars along to the Exeter game last year and saw the biggest PR crash in the clubs history. Have to say, i now like to reserve the option to vote with my bottom on the seat, when the product is dull, unexciting , and totally lacking in entertainment. If CP delivers a side worth watching my bottom will come ! And no I don't expect to win every game, but when we draw and lose I want to watch honest effort and entertainment. I have other things I can do on a Saturday afternoon, CP has to make me want to put Charlton at the top of that list. An No Im not a fair weather fan been going since 1962 man & boy, have done the Halifax, Southport, Carlise & Plymouths alongside the Liverpool, Man Utd and Chelsea.
Just a thought, but I wonder how many additional tickets we could sell by announcing the arrival on an exceptional ( for League One ) striker. 1,000 at £300 would allow the cost to be £300,000 or £5,000 a week. Interesting ?
Thanks Gramps that was my thoughts exactly , if you serve up a good dish , people will want to eat it , i also think half time entertainment needs looking as well , any idea's i'd like to see a crossbar challenge at half time.
Gotta say i think you have to accept you were wrong there off it. Thought it when i first read your post but being as i don't like to upset people on here, thought i'd let it go! It didn't come across as though you were havinga pop mind you but live by the sword and all that and i think Airman has given you a good seeing to - paying customer or not, take it on the chin.
Do all paying customers have to take it on the chin after a good seeing to?
normally it's the other way round but seeing as Off it has had his trousers pulled down and been bent over, he may as well take it on the chin - there could be worse places.
My Brother in Law renewed yesterday , he got a nice polite friendly phone call from the Club , mumbled the fact he hadn't yet got round to it , and signed up (asked him where we wanted to sit and renewed ) He wanted a spot near the hoy palloy , but unfortunately for him , he's sitting next to me , i couldn't believe it , but fair play to the club , seems extremely personalised service.
I got a lapsed season ticket holder letter a couple of weeks ago in my married name to the right address, but it had someone elses letter in the envelope too. Which I forwarded on with the season ticket form. I was impressed because its the first thing i've ever received from the club re tickets as I never got a phone call from keith, chris or any of the other marketing strategy things in the past. I guess because last season was my first season without a season ticket in 12 years.
my dad received a phone call from the ticket office (commercial centre) yesterday on their landline, so the contacts are obviously not up to date, which did make me chuckle as I worked there for 2 years and haven't lived at my parents for 6 years.
Still, can't commit to buying a season ticket this season as I haven't got a job, and as me and the husband are both fans its a double the price as neither of us want to sit at home whilst the other goes to The Valley, so we'll pick and choose again for the season.
I'd guess your telephone contacts on the ticketing database aren't up to date, Suzi, because you worked at the club - but generally we would rely on people to tell us they when they change. No criticism implied - we will sometimes get it wrong. We also did some work on publicly known changes of address when we did the main mail-out earlier this year.
Aside from the general reminders, we have attempted four contacts with last year's STs (not all going to U18s). These were the original mail-out, the follow-up letter from Michael Slater, the chaser letter from Chris Powell with application form in early July and we have now attempted to phone all those (adults) for whom we have numbers and haven't renewed. Where people were out we are now calling them back - but we don't leave answerphone messages.
I think we've been pretty thorough and we have to bear in mind that a lot of people don't renew because of personal circumstances, and are therefore not necessarily responsive to marketing messages.
Obviously if people don't bought season tickets that isn't the end of the relationship with them and we will be looking to encourage them to come back in future.
I'd guess your telephone contacts on the ticketing database aren't up to date, Suzi, because you worked at the club - but generally we would rely on people to tell us they when they change. No criticism implied - we will sometimes get it wrong. We also did some work on publicly known changes of address when we did the main mail-out earlier this year.
Aside from the general reminders, we have attempted four contacts with last year's STs (not all going to U18s). These were the original mail-out, the follow-up letter from Michael Slater, the chaser letter from Chris Powell with application form in early July and we have now attempted to phone all those (adults) for whom we have numbers and haven't renewed. Where people were out we are now calling them back - but we don't leave answerphone messages.
I think we've been pretty thorough and we have to bear in mind that a lot of people don't renew because of personal circumstances, and are therefore not necessarily responsive to marketing messages.
Obviously if people don't bought season tickets that isn't the end of the relationship with them and we will be looking to encourage them to come back in future.
A lot more effective than billboards in the wrong parts of London!
What is the ST figure now and what % of the call ups are renewing?
We'll give another ST figure on Monday, but at this stage we can be fairly confident where it's going, as per previous discussions. I don't have a percentage at the moment on the success of the calls - and you can't always track the outcome - but we are selling enough tickets during the calls to make it well worthwhile.
5 per cent of offits post make sense 75 per cent are waffle 20 percent i dont bother with
Has the quality of Off-its posts changed significantly over the last few years. Any chance of some statistics - say last 3 years - broken down by month/year and a trend line to predict future performance. We could then conduct Gap analysis and identify, recommend and implement improvements based on the Deming improvement cycle.
I'd guess your telephone contacts on the ticketing database aren't up to date, Suzi, because you worked at the club - but generally we would rely on people to tell us they when they change. No criticism implied - we will sometimes get it wrong. We also did some work on publicly known changes of address when we did the main mail-out earlier this year.
Aside from the general reminders, we have attempted four contacts with last year's STs (not all going to U18s). These were the original mail-out, the follow-up letter from Michael Slater, the chaser letter from Chris Powell with application form in early July and we have now attempted to phone all those (adults) for whom we have numbers and haven't renewed. Where people were out we are now calling them back - but we don't leave answerphone messages.
I think we've been pretty thorough and we have to bear in mind that a lot of people don't renew because of personal circumstances, and are therefore not necessarily responsive to marketing messages.
Obviously if people don't bought season tickets that isn't the end of the relationship with them and we will be looking to encourage them to come back in future.
Airman , do you contact people by email and text messages as well?
Airman , do you contact people by email and text messages as well?
We have the capacity to use email, but the data for the audience is incomplete and there are some other issues. We don't use text messages at present and the data is even more limited.
Comments
Have to admit to being a game by game fan for the last couple of seasons. Took six non regulars along to the Exeter game last year and saw the biggest PR crash in the clubs history. Have to say, i now like to reserve the option to vote with my bottom on the seat, when the product is dull, unexciting , and totally lacking in entertainment. If CP delivers a side worth watching my bottom will come ! And no I don't expect to win every game, but when we draw and lose I want to watch honest effort and entertainment. I have other things I can do on a Saturday afternoon, CP has to make me want to put Charlton at the top of that list. An No Im not a fair weather fan been going since 1962 man & boy, have done the Halifax, Southport, Carlise & Plymouths alongside the Liverpool, Man Utd and Chelsea.
CP Build the Team and they will come !!
Do all paying customers have to take it on the chin after a good seeing to?
I'm so glad I can't see that picture.
Good on the Club
Aside from the general reminders, we have attempted four contacts with last year's STs (not all going to U18s). These were the original mail-out, the follow-up letter from Michael Slater, the chaser letter from Chris Powell with application form in early July and we have now attempted to phone all those (adults) for whom we have numbers and haven't renewed. Where people were out we are now calling them back - but we don't leave answerphone messages.
I think we've been pretty thorough and we have to bear in mind that a lot of people don't renew because of personal circumstances, and are therefore not necessarily responsive to marketing messages.
Obviously if people don't bought season tickets that isn't the end of the relationship with them and we will be looking to encourage them to come back in future.
What is the ST figure now and what % of the call ups are renewing?
Can you imagine ringing up some of our fans and asking them to renew? : - )
Renewed mine after a lapse of 3 seasons also bought a junior for one of my kids, my eldest already has his own ST.
I posted on another thread on how professional and accomodating the ticket office have been when I requested my seats next to my brother.
A vain of expectation and professionalism seems to running through all aspects of the club.
Well done Airman and all the staff.
Would love to think that Suzi +1 could get to every home game somehow, esp given the circumstances.