[cite]Posted By: BigRedEvil[/cite]I don't think people thinking of renewing would have been that put off by Jenkinson refusing to sign, he's only played 7 games and is a full back.
The PR by the club in recent weeks has been quite smart really, who was the media bloke we employed who was linked to Slater? Bet he has something to do with these recent statements by Slater
No, he's not been involved. No, the letter had nothing to do with Jenkinson.
[cite]Posted By: BigRedEvil[/cite]I don't think people thinking of renewing would have been that put off by Jenkinson refusing to sign, he's only played 7 games and is a full back.
The PR by the club in recent weeks has been quite smart really, who was the media bloke we employed who was linked to Slater? Bet he has something to do with these recent statements by Slater
No, the letter had nothing to do with Jenkinson.
well mine was delivered by Jenkinson. He sauntered up the path, posted it through the letterbox but then couldn't get away quick enough.
Football is a business of course but a funny sort of business. I don't love Asda - if their products were worse than Tesco's and more expensive I would shop at Tesco's without a moments thought or regret. If Charlton don't entertain me I'm not going to go and watch Millwall instead, even though they may be more entertaining at the moment. However, when a club is on a downwards spiral that is sustained over a fair period - some may start to question why they actually pay good money to be depressed unentertained. Yes, people will jump on their backs and call them disloyal but our supporters all have different degrees of loyalty and motivations. We need to attract the people who really think long and hard about going - the ones who would turn up even if we were bottom of league 2 are brilliant but irrelevant as the club needs more than their cobined number to flourish.
[cite]Posted By: MuttleyCAFC[/cite] the ones who would turn up even if we were bottom of league 2 are brilliant but irrelevant as the club needs more than their cobined number to flourish.
I take your point but those people are not irrelevant. The marketing bods wiill know the proper term but:
1. Even those "customers" can be lost especially if you don't make them valued.
2. Proportionately those core customers spend more than casual fans. They are more likely to buy shirts/programmes/cup tickets/Valley Gold/other mechandising/sponsor players etc etc
3. Word of mouth is the best advertising and they are more likely to promote the Club and try to attract new or casual fans along.
All good businesses take special care to look after their core customers for these reasons. Much harder to get a new customer than keep an existing one.
[cite]Posted By: Airman Brown[/cite]We didn't send letters to U16 STs on the basis that most of them will be in households or otherwise attend with adult supporters.
Not letters, renewal packs. Me and Alex didn't get packs as we're VIPs but the three boys are and didn't get a form.
[cite]Posted By: MuttleyCAFC[/cite]Henry - I think you are making your point about feeling a bit undervalued- but -I'm sure you'll still keep going - as I will!
No, not me personally, I don't feel undervalued, but the general point stands.
If the boys are season ticket holders and didn't receive packs then we need to know that, so we can investigate. Have you told the commercial centre?
On most of the ones I've looked into so far there is no obvious explanation, as the correct data went to the mailing house. We send packs to all standard season-ticket holders, regardless of age.
[cite]Posted By: MuttleyCAFC[/cite]the ones who would turn up even if we were bottom of league 2 are brilliant but irrelevant as the club needs more than their cobined number to flourish.
I take your point but those people are not irrelevant. The marketing bods wiill know the proper term but:
1. Even those "customers" can be lost especially if you don't make them valued.
2. Proportionately those core customers spend more than casual fans. They are more likely to buy shirts/programmes/cup tickets/Valley Gold/other mechandising/sponsor players etc etc
3. Word of mouth is the best advertising and they are more likely to promote the Club and try to attract new or casual fans along.
All good businesses take special care to look after their core customers for these reasons. Much harder to get a new customer than keep an existing one.
I tend to agree with Muttley.
Those loyal 'Nutter' fans (and yes, I'm referring to many on this forum) are not, actually, worth bothering about. They will renew anyway, they will buy all the other items anyway.
The question is how to convert normal fans into those that clearly have priorities that psychologists would have a field day with.
I would also agree with Muttley that what separates the hugely successful clubs (at increasing ticket sales) and those less successful is how they treat the fans that are marginal, and especially those that are best described as indifferent.
It is those marginal fans that will have an impact on the budgeting. The club can probably completely ignore the most committed fans, serve up rubbish football and charge well over the odds and still expect them all to come along every week.
In the past we, as a club, have been good at attracting new fans, and making those that we have feel both welcome and important. The last few years, I sense that, we have not have the finances to continue that development of support, and it doesn't help that the football, and the playing staff, has been poorer and poorer year on year.
As the club don't know which of the fans have a life away from The Valley, it makes more sense to treat most, if not all, fans in a way that will encourage them to renew but, as I suspect we will find out, there are some fans that are not committed enough to renew irrespective, and the more the club do to sway those the better.
Well the board need to spend a lot of money on the squad in the summer.Even in league one money is needed big time for a good squad don't want loan players.If the board don't spend big less supporters at the valley.
[cite]Posted By: ShootersHillGuru[/cite]If there is a whole list of nutters then I think the board should know and up the price of their tickets. Makes good business sense !
Comments
No, he's not been involved. No, the letter had nothing to do with Jenkinson.
well mine was delivered by Jenkinson. He sauntered up the path, posted it through the letterbox but then couldn't get away quick enough.
Essentially same letter apart from naming some of the players we plan to sign. All seem good to me FWIW
Henry Jnr (and his two cousins) still not got theirs.
Are these thing stuffed and sent out by CAFC staff or a mailing house?
mailing house
I take your point but those people are not irrelevant. The marketing bods wiill know the proper term but:
1. Even those "customers" can be lost especially if you don't make them valued.
2. Proportionately those core customers spend more than casual fans. They are more likely to buy shirts/programmes/cup tickets/Valley Gold/other mechandising/sponsor players etc etc
3. Word of mouth is the best advertising and they are more likely to promote the Club and try to attract new or casual fans along.
All good businesses take special care to look after their core customers for these reasons. Much harder to get a new customer than keep an existing one.
Not letters, renewal packs. Me and Alex didn't get packs as we're VIPs but the three boys are and didn't get a form.
No, not me personally, I don't feel undervalued, but the general point stands.
On most of the ones I've looked into so far there is no obvious explanation, as the correct data went to the mailing house. We send packs to all standard season-ticket holders, regardless of age.
I tend to agree with Muttley.
Those loyal 'Nutter' fans (and yes, I'm referring to many on this forum) are not, actually, worth bothering about. They will renew anyway, they will buy all the other items anyway.
The question is how to convert normal fans into those that clearly have priorities that psychologists would have a field day with.
I would also agree with Muttley that what separates the hugely successful clubs (at increasing ticket sales) and those less successful is how they treat the fans that are marginal, and especially those that are best described as indifferent.
It is those marginal fans that will have an impact on the budgeting. The club can probably completely ignore the most committed fans, serve up rubbish football and charge well over the odds and still expect them all to come along every week.
In the past we, as a club, have been good at attracting new fans, and making those that we have feel both welcome and important. The last few years, I sense that, we have not have the finances to continue that development of support, and it doesn't help that the football, and the playing staff, has been poorer and poorer year on year.
As the club don't know which of the fans have a life away from The Valley, it makes more sense to treat most, if not all, fans in a way that will encourage them to renew but, as I suspect we will find out, there are some fans that are not committed enough to renew irrespective, and the more the club do to sway those the better.
I'll email them tomorrow.
I'll email them tomorrow.
Have they got their letters then?
Sshhh! We're all on it.