I'm more than happy to stick to my 10 games (plus 5 for the boy) 6 shirts between us, other tat and VG, just pointing out that the incentive for people to commit to more is decreasing.
It's great that some fans just spend the cash no matter what, but there's a big % where that extra £90 tips the budget over the scales... take the piss out of that all you like.
So you're far better off saving on the shirts and VG (ST will get you better priority anyway) and spending on a ST even if you don't get to enough games. You'd have enough left for a shirt each as well tbf.
Not saying I agree with the price increase though and not only because this is gonna be the phase 1 price next year
I was thinking the same and I fully appreciate we all have different finances, circumstances and priorities.
But if I was concerned about affordability of my team's matches, I would choose to go to £300 worth of games rather than buy £300 worth of shirts.
I'm not criticising nor suggesting what you or anyone should do. I'm just saying I would choose going to games rather than buying shirts.
The ticket revenue is worth far more to the club. £630 in ticket revenue is £525 net income. I don’t know what the profit is on shirts but let’s say it’s £10. I think the club gets half the revenue on VG, less costs. Let’s say that’s worth £50. So in the matchday example it’s £250 + £60 + £50 = £360 for the club.
Box it up how you like but the club will always benefit from selling more STs, as long as it has thousands of empty seats. You will never replace that revenue with ancillary spend, even if casual fans spend more per game on merchandise than ST holders.
Therefore tripping people out of buying STs is bad for Charlton. Of course the sweet spot at which that doesn’t quite happen is up for debate.
BTW I think the £375 price is a bit of a red herring because many people would not consider sitting in the lower Covered End.
‘Lower Covered End’ ??????
it’s the CoveredEnd.
the bit above it isn’t the Covered End, it’s the Upper North.
Comments
‘Lower Covered End’ ??????
it’s the Covered End.
the bit above it isn’t the Covered End, it’s the Upper North.
FFS