Was going to post this in the "Worst Christmas Present" but this is far more serious. Just home from visiting my Mum & as i do every Christmas Eve popped round to my local for a couple of early evening pints, Me. Pint of Guinness please, Barman. Sorry we haven't got any. Me Whaaaat !!!!! Barman. yes there's a shortage & we sold our last pint on Friday. There's plenty in Ireland but they're not shipping it over. CharltonBob goes home
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The power of Kim Kardashian!
O Guinness is better than No Guiness.
Thought it was a non story and nonsense but reading above looks like no smoke without fire
I think it's disgusting personally so I stuck to David Beckham's favourite tipple....Stella.
To suppose it's deliberate to drive positive PR / social media is, I'm afraid, nonsense.
No company with the ability to sell scale volume (as Diageo has) would willingly reduce supply in the hope that it drives scarcity and PR.
Diageo will be having nightmares about this - they are leaving money on the table, and no listed company does that willingly.
Asda, Tesco et al (if affected) will be going after Diageo for ££'s, as well as potentially planning on giving their space to other suppliers, impacting future distribution and rate of sale (or at least that will certainly be the threat).