Club comms during this period

swords_alive

How out of touch - '2 thrilling league one clashes'.. "must-see matches".. "Christmas crackers"... who writes this crap?
Shouldn't there be more sensitivity to just how bad the 'product' is?

These 2 games, in the cheap seats, would normally cost me £53 with online booking. For £30 for both i just might have considered it- so that's around a 40% reduction i'd need. Really, i have a decent book to read and some limited family time i'd rather do anyway, but point stands- These jolly Xmas messages are as welcome as a half and half scarf right now.

If i have a question it's who writes them and who the frig signs them off?



"This December, The Valley is the place to be for two thrilling Sky Bet League One clashes – and we want you there to soak up the festive atmosphere!

🎄Christmas Cracker Offer! 🎁

Get 25% off your total when you secure tickets for both of these must-see matches:

1. Boxing Day Special vs. Cambridge United – 26th December 2024

2. Final game in 2024 vs. Wycombe Wanderers – 29th December 2024"

FishCostaFortune

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

guinnessaddick

FishCostaFortune said:

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

1. Boxing Day Special vs. Wrexham 26th December 2024

2. Final game in 2024 vs. Wrexham 29th December 2024"

MrLargo

FishCostaFortune said:

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

The Comms Team have got a tough job, and obviously they have to try and promote the offer. I agree with the original post though - describing anything as thrilling or "must-see" is bound to draw ridicule given recent performances. "Come and support the team as they try to get the season back on track" might have resonated a bit better.

FishCostaFortune

MrLargo said:

FishCostaFortune said:

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

The Comms Team have got a tough job, and obviously they have to try and promote the offer. I agree with the original post though - describing anything as thrilling or "must-see" is bound to draw ridicule given recent performances. "Come and support the team as they try to get the season back on track" might have resonated a bit better.

Fair - though I imagine if they said something along those lines it would get someone else’s hackles up.  

Damned if you do, damned if you don’t. 

SporadicAddick

Advertising has to be legal, decent, truthful and honest. 

"Thrilling" and "must-see" are descriptions which are, by their very nature, breaches of advertising regulations.

Airman Brown

I’d be emphasising value (if there was any) and the importance of supporting the team, the opportunity to get out over Christmas, etc. Telling people it’s exciting when it manifestly isn’t is foolish.

SantaClaus

What to buy the family member you truly hate...

valleynick66

SporadicAddick said:

Advertising has to be legal, decent, truthful and honest. 

"Thrilling" and "must-see" are descriptions which are, by their very nature, breaches of advertising regulations.

So instead maybe ‘please come. We have investors to keep happy and salaries at stake’? 😆

Brownie12

FishCostaFortune said:

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

Boxing Day Special vs. Cambridge United – 26th December 2024 - “will hopefully be Nathan Jones’ last game in charge”

2. Final game in 2024 vs. Wycombe Wanderers – 29th December 2024 “in the event of a disaster and we win the above, this will hopefully be Nathan Jones’ last game in charge”

fenaddick

Suspect the strategy was planned before the season started, probably needs a review but they're a bit stuck

killerandflash

FishCostaFortune said:

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

Come and see Charlton Athletic and two other rivals of Wrexham this Christmas. Ryan Reynolds and Rob McElhenney will be watching* their close rivals, and so should you!






*The two minute highlight clips on YouTube, subject to their calendars being free.

SuedeAdidas

guinnessaddick said:

FishCostaFortune said:

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

1. Boxing Day Special vs. Wrexham 26th December 2024

2. Final game in 2024 vs. Wrexham 29th December 2024"

With a new commemorative half and half scarf…..with Wrexham on both halves 👍🏼

Garrymanilow

FishCostaFortune said:

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

Tell them the seats are going to be turned to face the other way

tangoflash

"Family members you hate, but you need to buy them a gift? Ruin their Saturday afternoon by buying them a ticket for a bore-fest of the lowest quality, and if you really hate them with a passion, our half season tickets are still available, and unlike our players, our prices are competitive".

Comms team.

killerandflash

Perhaps they could promote us to rugby fans, as we also pass sideways and backwards, before kicking it long into touch.

SporadicAddick

fenaddick said:

Suspect the strategy was planned before the season started, probably needs a review but they're a bit stuck

It takes about 2 seconds to decide to change a marketing strategy. Content change might take a couple of days. These games haven’t been “thrilling” or “must-see” for many many months.

This is about the positioning more than it’s about the value proposition.

MuttleyCAFC

The problem is as they say, you can't polish a turd. If you accept it is a turd it doesn't help really. The problem for comms is they are helpless marketing a turd until it no longer is one. I suppose if they were honest they would lose their jobs and they are paid to try even if it isn't possible. I feel for them a bit in all honesty.

Uboat

guinnessaddick said:

FishCostaFortune said:

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

1. Boxing Day Special vs. Wrexham 26th December 2024

2. Final game in 2024 vs. Wrexham 29th December 2024"

Give this man a promote. (Edit. Or woman)

Fumbluff

Uboat said:

guinnessaddick said:

FishCostaFortune said:

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

1. Boxing Day Special vs. Wrexham 26th December 2024

2. Final game in 2024 vs. Wrexham 29th December 2024"

Give this man a promote. (Edit. Or woman)

I’m afraid you won’t be allowed to give him a woman now in this day and age. 

People frown at that sort of thing don’t you know…

thenewbie

MuttleyCAFC said:

The problem is as they say, you can't polish a turd. If you accept it is a turd it doesn't help really. The problem for comms is they are helpless marketing a turd until it no longer is one. I suppose if they were honest they would lose their jobs and they are paid to try even if it isn't possible. I feel for them a bit in all honesty.

Exactly, I very much doubt that anyone writing those articles/messages believe for a second that things actually ARE thrilling or exciting but it's not their job to say that.

They've got to toe the party line 

Valley Ant

Want to get away from the crowd this Christmas?
Then come to The Valley on matchday.
Put yourself in the mood for a snooze by watching the game for 5 minutes.
Need an hour to kill? Then queue for a drink at one of our outside bar areas.

seth plum

They describe the catering as ‘delicious’ when in my (admittedly limited) experience it is vile.
And way overpriced.

ken_shabby

Garrymanilow said:

FishCostaFortune said:

If you were the marketing person at Charlton how would you try to sell the product over the Xmas period to try and drum up some
business?

Tell them the seats are going to be turned to face the other way

And the winner is......

CAFC Luke

I do have a genuine dilemma this Christmas. I've 5 friends coming from Canada for the Holiday, and a couple have been to Charlton before. They've told me they want to go to a game whilst here, and as a season ticket holder, the obvious is to bring them to a game on the 29th or the 4th when they are still here. They would feel absolutely fooled with some of this advertising.... 

However, we live in Bromley, and they've started mentioning about going to Bromley, I want them to enjoy their time at the football, and honestly, I wonder whether the "product" there would be better for them... 

What would you do?

(They've also mentioned Chelsea, but doubt they'd be able to get tickets there)

golfaddick

"Too much Turkey on xmas day ? Had enough of the inlaws ? Why not get away from them & get down to The Valley where you can moan as much as you like & wont get in trouble". 

seth plum

All they need to say is we beat Portsmouth in a pre season friendly, and the crowds will come flocking in.

clive

Not enough Turkey on Xmas day, turn up at The Valley for a poultry offering on a pudding of a pitch.

fenaddick

CAFC Luke said:

I do have a genuine dilemma this Christmas. I've 5 friends coming from Canada for the Holiday, and a couple have been to Charlton before. They've told me they want to go to a game whilst here, and as a season ticket holder, the obvious is to bring them to a game on the 29th or the 4th when they are still here. They would feel absolutely fooled with some of this advertising.... 

However, we live in Bromley, and they've started mentioning about going to Bromley, I want them to enjoy their time at the football, and honestly, I wonder whether the "product" there would be better for them... 

What would you do?

(They've also mentioned Chelsea, but doubt they'd be able to get tickets there)

Bromley facing Swindon on 29th is much more winnable than us against Wycombe, they are away to Gills for the next round of games

SporadicAddick

CAFC Luke said:

I do have a genuine dilemma this Christmas. I've 5 friends coming from Canada for the Holiday, and a couple have been to Charlton before. They've told me they want to go to a game whilst here, and as a season ticket holder, the obvious is to bring them to a game on the 29th or the 4th when they are still here. They would feel absolutely fooled with some of this advertising.... 

However, we live in Bromley, and they've started mentioning about going to Bromley, I want them to enjoy their time at the football, and honestly, I wonder whether the "product" there would be better for them... 

What would you do?

(They've also mentioned Chelsea, but doubt they'd be able to get tickets there)

Closer to home, good crowd relative to size of stadium, an expected standard of football, friends aren't Addicks. Mmmm....

Fumbluff

CAFC Luke said:

I do have a genuine dilemma this Christmas. I've 5 friends coming from Canada for the Holiday, and a couple have been to Charlton before. They've told me they want to go to a game whilst here, and as a season ticket holder, the obvious is to bring them to a game on the 29th or the 4th when they are still here. They would feel absolutely fooled with some of this advertising.... 

However, we live in Bromley, and they've started mentioning about going to Bromley, I want them to enjoy their time at the football, and honestly, I wonder whether the "product" there would be better for them... 

What would you do?

(They've also mentioned Chelsea, but doubt they'd be able to get tickets there)

I mean you’re not considering the obvious benefit, if it gives you an out for not attending in SE7…