A lot of fuss gets made of new kit announcements but i'd be interested to know (perhaps @Airman Brown could provide some insight from back in the day) as to what kind of numbers we do on shirt sales.
I get why big premier clubs release kits every year as they have huge global fanbases, but is it really worth a club like us (or indeed many lower league sides) releasing 3 kits every season? Would sales on the away and third be better if we kept them for 2 years? Would parents be more inclined to buy their kids new kits for christmas 2021 if they knew we'd have them until summer 2022? Possibly not but just wondering.
I never got very involved in retail and in any event the number of shirts sold would probably vary quite wildly depending on what division we were in and how it was going in the pitch. From what I do know, I would think 5,000 home shirts is probably the right sort of number.
As for why they do so many shirts, it's what the kit companies want in the deal. Obviously there are some people who buy more or less every kit, so they just keep going back to take their money.
Some people feel they need to buy kit to identify as a Charlton fan. Me, I take the approach that no commercialisation of sport is going to determine what kind of fan i am. That's why i refuse to buy (nor accept as gifts) any merchandise, match tickets or streaming fees. I won't even watch a game on someone else's TV. I severely restrict my comments on the Addicks on social media and never discuss them face to face. My support is no one else's business!!! (lost my pills this morning).
A lot of fuss gets made of new kit announcements but i'd be interested to know (perhaps @Airman Brown could provide some insight from back in the day) as to what kind of numbers we do on shirt sales.
I get why big premier clubs release kits every year as they have huge global fanbases, but is it really worth a club like us (or indeed many lower league sides) releasing 3 kits every season? Would sales on the away and third be better if we kept them for 2 years? Would parents be more inclined to buy their kids new kits for christmas 2021 if they knew we'd have them until summer 2022? Possibly not but just wondering.
I never got very involved in retail and in any event the number of shirts sold would probably vary quite wildly depending on what division we were in and how it was going in the pitch. From what I do know, I would think 5,000 home shirts is probably the right sort of number.
As for why they do so many shirts, it's what the kit companies want in the deal. Obviously there are some people who buy more or less every kit, so they just keep going back to take their money.
Some people feel they need to buy kit to identify as a Charlton fan. Me, I take the approach that no commercialisation of sport is going to determine what kind of fan i am. That's why i refuse to buy (nor accept as gifts) any merchandise, match tickets or streaming fees. I won't even watch a game on someone else's TV. I severely restrict my comments on the Addicks on social media and never discuss them face to face. My support is no one else's business!!! (lost my pills this morning).
You refuse to buy match tickets?
I mean guessing by his name, he has a reason for that.
A lot of fuss gets made of new kit announcements but i'd be interested to know (perhaps @Airman Brown could provide some insight from back in the day) as to what kind of numbers we do on shirt sales.
I get why big premier clubs release kits every year as they have huge global fanbases, but is it really worth a club like us (or indeed many lower league sides) releasing 3 kits every season? Would sales on the away and third be better if we kept them for 2 years? Would parents be more inclined to buy their kids new kits for christmas 2021 if they knew we'd have them until summer 2022? Possibly not but just wondering.
I never got very involved in retail and in any event the number of shirts sold would probably vary quite wildly depending on what division we were in and how it was going in the pitch. From what I do know, I would think 5,000 home shirts is probably the right sort of number.
As for why they do so many shirts, it's what the kit companies want in the deal. Obviously there are some people who buy more or less every kit, so they just keep going back to take their money.
Some people feel they need to buy kit to identify as a Charlton fan. Me, I take the approach that no commercialisation of sport is going to determine what kind of fan i am. That's why i refuse to buy (nor accept as gifts) any merchandise, match tickets or streaming fees. I won't even watch a game on someone else's TV. I severely restrict my comments on the Addicks on social media and never discuss them face to face. My support is no one else's business!!! (lost my pills this morning).
Luckily some.of us do, or the club you love to secretly follow would have folded years ago !
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Absolute mugs
https://clubshop.cafc.co.uk/kit/home-kit/adult
https://clubshop.cafc.co.uk/training/adult-training/training-tops