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Programme notes from the Senior Management Team - "actions speak louder than words"

Read an article written by the club's Senior Management Team which is included in Saturday afternoon's Valley Review
The below article is taken from Saturday edition of Valley Review for the visit of Northampton Town

Welcome back to The Valley, it’s great to have football back again.

We’d like to begin by thanking all of those that stuck by the club last season. The relegation really hurt us all and we know it was a difficult year for everyone involved with the club and we’d like to thank you for your support of the team.

We’ve talked about learning from our mistakes but actions speak louder than words and you will have seen a transformation in how we approach everything in and around the club this summer.

We’ve appointed a British Manager on a long-term deal and I am sure you will all agree that it feels like Russell Slade has brought a breath of fresh air to the club. Russell’s appointment together with the new signings we have made represent a change in strategy by the club and the start of a new era. Nicky Ajose, Lee Novak and Ricky Holmes came in at the beginning of the summer and in recent weeks we’ve brought in Declan Rudd, Andrew Crofts, Kevin Foley and Jason Pearce. They are talented individuals who are proven at this level and we have been very pleased with the response we’ve had from the fans and the media on the new approach.

While the signings have been very positive, there is still work to do and we are working around the clock with Russell to add players of the right attitude and quality to our squad. It may take a bit of time to build the team and for the squad to gel and we’ll all need to be patient over the first few months of the season while the players learn how each other plays and how to work best as a team.

We have lost players and we know that can be disappointing for our fans but the players we’ve lost all wanted new challenges and it is very important the members of our squad are highly motivated to play at The Valley and will give their all to help Charlton win.

Our new approach is not limited to the footballing side of things. It includes everything from the way we behave towards each other in the office, to the way the club do business with people externally and also, very importantly, the way we communicate with fans. The new era is about positivity; positivity for Charlton and ensuring that everyone associated with the club is working together to deliver a bright future.

Russell said in an interview last week that the club has a real “heartbeat” and that’s exactly right. The Charlton fans are such an important part of that heartbeat and we haven’t been maximising fully the passion, energy and effort that our fans have.

We’ve received a lot of comments from fans in the past saying that we are not communicating enough. We want to communicate better and more frequently with our fans, therefore this week it was announced that we are launching three new initiatives aimed at directly improving communication with fans. Our commitment is to engage with more Charlton fans than ever before.

Our aim for this season is to launch a promotion challenge. We want to get our club back to the Championship as soon as possible and everyone within the club will be working hard with that in mind. A lot of money has been invested in Charlton and we want the club to succeed. We are embracing the new era, things have changed here and the surnames on the squad list today on the back of the programme, amongst other things, reflect that. We have changed our strategy in recruitment and we are changing the way we communicate with fans. We need everyone to get behind Russell and the team to give us the best chance of getting Charlton back to where we should be.

This is a positive new era for all of us with an exciting season ahead. We don’t underestimate the challenge of getting Charlton back into the Championship and the players, the manager, the fans, the sponsors and everyone else involved at the club need to work together as part of a joint effort to ensure we have a successful season on and off the pitch.
We hope you enjoy today’s game.

The Senior Management Team

Read more at http://www.cafc.co.uk/news/article/2016-17/charlton-senior-management-team-open-letter-3244897.aspx#lqBv0QHK2isjqjc6.99
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Comments

  • Same old same old.
    Highlights the fact that the 'media have said good things about their change in directions' - highlights the fact that she just wants a good image in public (remember the Google clean up) rather than what her own fans/customers think of her!

    New era used again for the umpteenth time - I give the new era a few months!
    Highlights a change in direction by giving Crofts and foley as an example - but we had naff free transfers of aging last times in the last "eras" (plural) under this regime!
  • Stinks of blowing their own trumpet after changing a few things and achieving fck all.

    "We’ve appointed a British Manager on a long-term deal and I am sure you will all agree that it feels like Russell Slade has brought a breath of fresh air to the club."

    I highly disagree.

    Good deeds speak for themselves and you don't need to big them yourself for example top strikers - let them talk in goals.

    And Russell, our Club used to have a heartbeat, it's now on life support.
  • edited August 2016

    Stinks of blowing their own trumpet after changing a few things and achieving fck all.

    "We’ve appointed a British Manager on a long-term deal and I am sure you will all agree that it feels like Russell Slade has brought a breath of fresh air to the club."

    I highly disagree.

    Good deeds speak for themselves and you don't need to big them yourself for example top strikers - let them talk in goals.

    And Russell, our Club used to have a heartbeat, it's now on life support.

    basically meaning "we brought in an English manager and changed our recruitment , because we're desperate and this could be our last chance of salvage" :wink:
  • Improved and more frequent communication with fans has certainly happened.
    A blackmail letter trying to gag fans comments on social media was a great start.
  • My last point on the matter.

    The only way things genuinely change is if RD changes his approach, any change below that level is just a surface scratch - it will deem pointless when looking at the bigger picture. A British manager but we sell all our talent and we are running to make a profit for RD. Nothing changes unless it REALLY changes.
  • It would be nice if KM came out and said she failed and that she was resigning with immediate effect.
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  • I wonder how much they paid a PR consultant to write that. Definitely not the words of Duchatelet, NightMeire or Pony Tony
  • edited August 2016
    Nothing's really changed - apart from the fact we're a division worse off.
  • Bottom line is, is this current squad stronger than the one that got relegated? Answer= No. Nothing else really matters at this stage. Having a decent manager with a weak squad equates to more wasted money.
  • Don't trust them.

    Never will.

    GOOOC
  • Why do they bother with this type of bullshit?

    Cos they know there are still hundreds of people that believe this crap time after time.

    Either cos they're thick as planks or kidding themselves cos they WANT to believe.

    6k have bought season tickets, remember :disappointed:
  • Actions speak louder than words. But results speak louder still.

    New era: played two, lost two.
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  • I wonder how embarrassing for them this will be, come the end of the season.
  • '....It's time to play some!'

    *shudder*
  • How can the SMT refer to itself as 'I'? Is, as we all suspect, this is written by our beloved CEO, Katie, them she should have the balls to put her name to it. Another own
  • meldrew66 said:

    How can the SMT refer to itself as 'I'? Is, as we all suspect, this is written by our beloved CEO, Katie, them she should have the balls to put her name to it. Another own

  • "We’d like to begin by thanking all of those that stuck by the club last season. The relegation really hurt us all and we know it was a difficult year for everyone involved with the club and we’d like to thank you for your support of the team." We'd also like to wish a slow lingering death to the 2% who don't buy into Roland's dream.

    "We have been very pleased with the response we’ve had from the fans and the media on the new approach". Er. Can you cite some examples please? Not sure the coverage in today's press is a glowing reference as to how well you are running things.

    "We’ve talked about learning from our mistakes but actions speak louder than words and you will have seen a transformation in how we approach everything in and around the club this summer." In other words, we have taken down the netting in front of the North Stand.

    "Our aim for this season is to launch a promotion challenge. We want to get our club back to the Championship as soon as possible and everyone within the club will be working hard with that in mind. A lot of money has been invested in Charlton and we want the club to succeed." Pretty much as we promised last season - and that went well - but this time replacing "succeed in the Championship" with get back to the Championship". Still with no real clue how to, though.

    "We’ll all need to be patient over the first few months of the season while the players learn how each other plays and how to work best as a team." Stop singing nasty songs about Roland, but most of all leave Katrien alone.
  • edited August 2016
    meldrew66 said:

    How can the SMT refer to itself as 'I'? Is, as we all suspect, this is written by our beloved CEO, Katie, them she should have the balls to put her name to it. Another own

    The message from today attributed to the SMT uses 'we'. The tweet shows the programme notes written at the start of last season by Katrien Meire, which use 'I'.

    Edited: I've just spotted that the notes from today use the phrase "I'm sure you will all agree." Another proof-reading triumph!
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Roland Out Forever!