I bought some sainsbury baked beans yesterday. If they reckon in taste tests people thought they were the best then people really need to have a word with themselves. They were like bullets.
Seeing the brand and visualising the food before tasting accounts for anywhere up to 80% of how the food will end up tasting in your mouth. Blind taste tests consistently prove this. The biggest benefactor of this seems to be Coca Cola - seeing the familiar logo before actually drinking it already has your taste buds ready for the familiar taste, yet is almost indistinguishable from cheaper off-brand products in blind taste sessions.
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I dont know anyone else who would consider buying them.