TBF Although there were obvious freebies in the east, there were definitely more CAFC fans for the Hudds game. Probably because of the increased prices today & less comps as well.
Very good. My serious point is that even leaving aside the manipulation of the Huddersfield gate that was a pretty poor home crowd today.
Looks like a home sale of about 3,000 standard tickets for one of the more attractive games of the season (there would be 600-1,000 comps plus about 500 paid junior groups). The revenue will be OK, especially because of the sell-out in the away end, but it suggests to me the club needs to very cautious on the higher match pricing.
Clearly more were expected because 20,000 was predicted in the programme and over the PA before kick-off.
TBF Although there were obvious freebies in the east, there were definitely more CAFC fans for the Hudds game. Probably because of the increased prices today & less comps as well.
Right on fewer comps. I never scheduled schools comps for today - the kids groups today were paid tickets via Valley Express.
TBF Although there were obvious freebies in the east, there were definitely more CAFC fans for the Hudds game. Probably because of the increased prices today & less comps as well.
Yes, thirty f*!#ing quid for a seat in the Easy Stand. SACK SOMEBODY.
Probably has more to do with that it is 2 weeks before Christmas than the pricing. I imagine the cold weather wouldn't have helped the pay on the day sales.
Airman how many season ticket holders do we have please
We'd be about 11,250, although that doesn't include half seasons starting with Ipswich. Over and above that are about 600 comps for staff, academy, officials, guests, VIPs, sponsors, that are always in the gate. So about 12,000 is the effective starting point.
Very good. My serious point is that even leaving aside the manipulation of the Huddersfield gate that was a pretty poor home crowd today.
Looks like a home sale of about 3,000 standard tickets for one of the more attractive games of the season (there would be 600-1,000 comps plus about 500 paid junior groups). The revenue will be OK, especially because of the sell-out in the away end, but it suggests to me the club needs to very cautious on the higher match pricing.
Clearly more were expected because 20,000 was predicted in the programme and over the PA before kick-off.
Forgive me Airman, but weren't you taking credit (or hinting at, at least) on a previous thread for setting ticket prices high for today's game? Or am I missing something?
I reckon the net receipts today would be about £130k, of which nearly 80k is from the away end. Away crowds have more adults in them, plus all the tickets are in the top range, which produces a higher average price.
It's hard to say what Huddersfield might have been, but I understand the turnstile count was 15k. Even if we assume no bulk comps were used (clearly nonsense) and there were 2,000 STs who didn't show, that's 10,000 base plus 1,000 aways and 4,000 home sales, of which say 3,000 were standard prices. We know there was a late price offer. The average price would be lower anyway. I'd put the receipts at around half today.
It's about horses for courses though, because the home receipts will be much closer.
The big problem for the club is that if it can't increase match prices at all it constrains what it can do to the season tickets - if it doesn't want some people to do the calculation and decide they will pick and choose.
TBF Although there were obvious freebies in the east, there were definitely more CAFC fans for the Hudds game. Probably because of the increased prices today & less comps as well.
Yes, thirty f*!#ing quid for a seat in the Easy Stand. SACK SOMEBODY.
Where's this 'Easy Stand'? I've got to get a ticket in there.
Very good. My serious point is that even leaving aside the manipulation of the Huddersfield gate that was a pretty poor home crowd today.
Looks like a home sale of about 3,000 standard tickets for one of the more attractive games of the season (there would be 600-1,000 comps plus about 500 paid junior groups). The revenue will be OK, especially because of the sell-out in the away end, but it suggests to me the club needs to very cautious on the higher match pricing.
Clearly more were expected because 20,000 was predicted in the programme and over the PA before kick-off.
Forgive me Airman, but weren't you taking credit (or hinting at, at least) on a previous thread for setting ticket prices high for today's game? Or am I missing something?
It was entirely down to me, but see the revenue calculation above. The club needs to experiment, as we have with price reductions. I'm in favour of maximising revenue for the club.
My point would be that there is flexibility about how many times the club uses these prices. I don't find much encouragement for them in these numbers.
The test, of course, is what the revenue would have been for this match at standard prices, not Huddersfield.
Probably has more to do with that it is 2 weeks before Christmas than the pricing. I imagine the cold weather wouldn't have helped the pay on the day sales.
Airman what is your view of the Derby pricing experiment?
I don't think we sell enough home match tickets, especially in advance, for it to be useful at The Valley, but I haven't studied the outturn numbers at Derby. All our price structure is built on maximising season ticket sales.
I thought it was another dig, but I got the wrong end of the stick as Airman has just said he set the prices.l
Quite - I take the blame and the credit, but my job was to maximise the income, not the crowd, with the qualification that you have to increase paying support over time within that.
Comments
TBF Although there were obvious freebies in the east, there were definitely more CAFC fans for the Hudds game.
Probably because of the increased prices today & less comps as well.
Looks like a home sale of about 3,000 standard tickets for one of the more attractive games of the season (there would be 600-1,000 comps plus about 500 paid junior groups). The revenue will be OK, especially because of the sell-out in the away end, but it suggests to me the club needs to very cautious on the higher match pricing.
Clearly more were expected because 20,000 was predicted in the programme and over the PA before kick-off.
Yes, thirty f*!#ing quid for a seat in the Easy Stand.
SACK SOMEBODY.
It's hard to say what Huddersfield might have been, but I understand the turnstile count was 15k. Even if we assume no bulk comps were used (clearly nonsense) and there were 2,000 STs who didn't show, that's 10,000 base plus 1,000 aways and 4,000 home sales, of which say 3,000 were standard prices. We know there was a late price offer. The average price would be lower anyway. I'd put the receipts at around half today.
It's about horses for courses though, because the home receipts will be much closer.
The big problem for the club is that if it can't increase match prices at all it constrains what it can do to the season tickets - if it doesn't want some people to do the calculation and decide they will pick and choose.
how many peterboro came the other tuesday
My point would be that there is flexibility about how many times the club uses these prices. I don't find much encouragement for them in these numbers.
The test, of course, is what the revenue would have been for this match at standard prices, not Huddersfield.
I thought it was another dig, but I got the wrong end of the stick as Airman has just said he set the prices.l