The advert say we are the only London club at home this weekend. Hopefully that will swell the gate a little ( a long as they didn't watch the game last night.)
Good move to advertise it. I don't think we normally go down the paid advertising route, but with us top of the league and everyone else playing away it's got to be worth a punt. Once again, well done Airman & Co. Shrewd.
Well, you've seen it, so that makes a point of its own.
Yes, it is unusual for us to pay for ticket advertising and the Metro is a new departure for us. It's questionable whether ads in London outside the usual four SE boroughs are largely wasted, but the paper appears to have good penetration in our heartland and in the unusual circumstances of this fixture we thought it worth a try. There are always tourists in London who want to go to football and we are happy to take their money.
There is another ad tomorrow and we'd need to sell a couple of hundred extra tickets to cover the overall cost. I won't go beyond that!
And good for tourists too. The English football tradition is very much portrayed in SE7. Good ground,fans, hopefully football. And for sure, more enjoyable for them than a trip to dull and dreary places like selhurst or the cottage.
I understand the media are coming in force on Saturday, so they are well aware we are the only game in London.
Fulham are better placed to advertise in the Metro - both geographically and financially, i.e. they are on the tube, they can offer Premier League football, they have a bigger budget and they get more for the extra tickets sold. There has always been an issue getting people from elsewhere in London to travel to SE7.
Yes a couple of London only Metro ads at that size can't cost more than about £3k ..... So, by my reckoning about 300 tickets Airman after you take the VAT off the match ticket ....
Yes a couple of London only Metro ads at that size can't cost more than about £3k ..... So, by my reckoning about 300 tickets Airman after you take the VAT off the match ticket ....
Bearing in mind that I bought the ads and I know the average net revenue from a home ticket, I think I'll stick with my estimate of a couple of hundred!
Look if it dont work then we are wiser if it does then loverly jubberly. It shouldnt be knocked for trying ,well done for having a go and fingers crossed we win and play well.
It's good to see. And with DLR at Woolwich, North Greenwich and mainline rail all serving CAFC in different capcites I reckon plenty of metro readers may be taking a trip to South east 7 due to this ad!
Makes a lot of sense seeing as it's an inetrnational week with England not clashing. A few neutrals might fancy a good game and a chance to visit the Valley.
If we only need to sell 200 tickets it must be worth a go. Although always difficult to tell whether it has worked after the event.
My only comment - would it have been better on the sports pages rather than the entertainment pages (although I note Chelsea also go for the entertainment pages)
Apparently there were quite a few foreign fans in Bartrams before the game. Not sure how many will come back after watching that game but I'm pleased the advert did it's job.
There was also a Japanese guy with a camera, an American high fiving people and an African woman carrying water on her head. Think they were tourists as well.
Comments
Well, you've seen it, so that makes a point of its own.
Yes, it is unusual for us to pay for ticket advertising and the Metro is a new departure for us. It's questionable whether ads in London outside the usual four SE boroughs are largely wasted, but the paper appears to have good penetration in our heartland and in the unusual circumstances of this fixture we thought it worth a try. There are always tourists in London who want to go to football and we are happy to take their money.
There is another ad tomorrow and we'd need to sell a couple of hundred extra tickets to cover the overall cost. I won't go beyond that!
Good move from the club.
And good for tourists too. The English football tradition is very much portrayed in SE7. Good ground,fans, hopefully football. And for sure, more enjoyable for them than a trip to dull and dreary places like selhurst or the cottage.
wd be good good to get the PR men to get in the ears of sky sports/bbc london news and talk sport to focus on same
do we have PR men ?
i think we may be pleasantly suprised at the cost of the advertising
be interesting to poll attendees buying at the gate to ask what motivated them to come
all factors included the club should have a good gate tomorrow ...lets hope we have enough turnstiles/shops/bars open
its not just the tickets we sell ..its the programmes/pies/beer etc and also the impression the team make on the pitch
the weather should be half decent too
If we only need to sell 200 tickets it must be worth a go. Although always difficult to tell whether it has worked after the event.
My only comment - would it have been better on the sports pages rather than the entertainment pages (although I note Chelsea also go for the entertainment pages)
Thats good news. Tranmere at home is never an exicting game even to the most dedicated fan.