Just arising out of the takeover thread. Something that has been bothering me for ages. Can ANYONE explain to me in plain but business-oriented terms how Charlton would stand to earn significant extra money form the fact that the 2012 Olympics are in London?
0
Comments
We may not even exist by then!
Where's me RT glasses gone?
I presume many teams will be looking for training facilities and/or a base close the site but not sure how much say the likes of the Mongolian hockey team are prepared to pay to use our facilities. Not too much I'd guess but as Calais is also in the same market place I'd suggest there must be something in it for us if we can get one of the bigger nations to utilise our traing facilities, physio room, etc.
Properly best to contact Steve Sutherland Sports Marketing as they are currently working on the 2012 Olympic sponsorship strategy for Greenwich which is an Olympic borough.
Bit unreasonable to ask a question to non-experts and then dismiss the idea as none of those non-experts has given a satisfactory answer in 15 minutes.
I can't see it being a huge amount of money and I also doubt it is a long term business strategy but that wasn't the question you asked.
You asked "how Charlton would stand to earn significant extra money form the fact that the 2012 Olympics are in London? " and I suggested you contact someone involved who might be able to give a full answer.
I won't bother getting my walls replastered then
Just my opinion and I speak as a lover of most sports.
The project includes generating 15,000 new homes and 11,000 new jobs in Woolwich and Greenwich. I remember Zabeel making references to the Thames Gateway project as one of the appeals for wanting to buy the club.
Thats the day my mortgage is paid off............
But, all in all, Prague, you are right, no-one is going to cough up extra cash on the basis of the fact the Olympics will be a few miles away.
But the likes of Murray, Chappell or David Smith are going to put that across if they are trying to sell something – anyone would but realistically a consortium isn’t exactly going to be jumping through hoops.
However, the Thames Gateway also offers the prospect of more housing, more business parks and, again, better transport links and I do think this is a significant selling point.
The right people armed with significant investment potential could get us back where we were, and even beyond, within five years. Last year, a division higher, if Zabeel had completed the deal we might be about three years from this.
It isn’t folly for our Board to say – invest carefully in the stadium and add year on year to the squad and, with good, heavy marketing and success on the pitch, you could be in the possession of a Premier League team with a 40,000 capacity stadium located within London.
But it appeared to me that David Smith, if, say, he were in Derek Chappell’s shoes, he’d advocate trying to push the that fact we are still better placed than Southampton in every regard and that’s a debatable point in our current circumstances.
As the unattributed source in Mick’s article said a lower debt makes a more attractive proposition and, inadvertently, Southampton benefited very well from being in administration and having its debts reduced.
I think with a Board having to sell off our better players to make ends meet and laying off staff from the club, I hardly see that as testimony to them being able to keep us going. That is a club on the edge of a precipice and really the interested consortium is right in suggesting they cut their losses and let new investment come in.
Flogging players to keep us solvent; cutting costs at every turn; no ability to put a new management team in place; look at the types of players we now have our eye on.
The ‘slow, painful death’ description mentioned in the article seems about right.
So, yes, we might have some very attractive features regarding our location and the Olympics certainly doesn’t hurt BUT our Board is in such a mess and our finances are in such a terrible place that these things matter little right now – either as a bargaining chip or as a lure to a buyer.
The interested consortium know that Murray and Chappell can’t sustain this long-term and if they truly want the club to prosper then they need to step aside and right off the losses their own decisions have generated and enable Charlton to start moving forwards under new leadership.
So I don't know about Charlton, but here's one Charlton supporter that hopes to make money out of it!
http://www.timesonline.co.uk/tol/sport/olympics/london_2012/article3480465.ece?token=null&offset=12&page=2
D.J off with Ketman!
Wish people would stop using this phrase, it doesn't appear that slow to me!
Well if there's one thing I learnt about marketing it is that it is basically common sense, with a bit of discipline thrown in and you don't need to be an "expert". If nobody here can come up with a description for the significant long term revenue gains, the reason is probably because there aren't any.
I'm not convinced by the London Gateway either. Do we currently lack potential customers in our catchment area? I seem to recall that the number of season ticket holders living in Greenwich Borough is pretty small. Surely the main potential is that of people who used to be active supporters, or whose family is associated with Charlton rather than another club.
The point of all this is that the value of a business is largely determined by the revenue forecasts. They have to be credible. If i was a buyer and the seller was telling me you pay extra because of the Olympics and the London Gateway, I'd sit on my money.
They are hosting disabled athletes at their Well Hall facility and are in turn gaining a Large Sports Hall facility.
Bar having an even at The Valley I can't see any direct funding that could go our way.
Fair enough.
The majority will seek the "sexy" (Alastair Campbell eat you heart out) Premiership brand surely?
Those loveable Hamsters just across the water for instance.
You've got to be a bit mad or at least not give a monkeys what other people think to support Charlton!
But like the link ups with around a dozen worldwide clubs in the past five years or so, is there any real liklihood it will deliver anything other than maybe a bit of funding for training ground and pitch useage, or a couple of functions in the banqueting rooms ?
As for the Thames Gateway project, yes there is a potential for increasing our potential supporter base, but that will only have any chance of happening if we are a Premiership club again.