Just wanted to see what you all think our season ticket prices will be next season. As our fate is near enough decided, i have a felling that this will be announced sometime soon as we usually always announce these things relatively earlye.
I personally think they should make it between £250-£270 in north stand
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but i'm not convinced it is the family angle is the key issue for us this summer. Its the much wider general adult support that needs more convincing to retain shelling out in advance rather than dropping into the pick and choose category.
One incentive i had would be to offer a discount (say £40) to any ST holder that convinces a new non-current Season ticket holder to buy one.
It gives an incentive for a. people to renew and b. people to convince someone else to buy one. Long-term effect is you've retained a supporter and hopefully after a good season, added a new long-term fan.
Price impact would be around £20 per person, but acts as an incentive and provides guaranteed advertising for Charlton and its sponsor to a wide area, particularly local areas where a strong 'presence' is going to be vital as a lower league club.
Anyone I do dislike that much I'd rather not spend my saturday afternoons with em.
But I don't wear replica shirts and from looking around the ground a large number of other people don't either
Give fans the choice to choose 1 of 3 choices.
Spot on, the home kit is amongst the worst we've had!
Then you could argue the incentive has two impacts
1. It may encourage those that do fork out that they are getting additional value for money
2. It would be encouraging something to someone who would not normally be interested in such merchandise. You would not have to order your size, you could order your kids size for example.
Either way, everytime someone wears a charlton shirt round bexleyheath broadway, or bluewater, or lakeside, it acts as an advertisement to the club and shows others we have support in those areas.
Just batting ideas.
;o)
Would closing, say, the upper west, to save on costs be beneficial financially but send out all the wrong messages?
Ideas are good.
Joe has his own ST and yes he has a replica shirt but he doesn't make the decision to renew (there is no doubt in his mind that he's coming back next season)
Take you point on advertising but just not my thing. Maybe a polo shirt or some sort of woollen garment for the colder months instead.
I think that the problem with shirts/programmes etc is that
1. They are only an incentive for some people
2. If you offer a range of offer (it's called a cafeteria of benefits in my business) then the offer is confused, harder to promote in a headline and harder to equal out eg how many free programmes = one free shirt.
We could always close the upper East instead - they never make much noise ;o)
So we drop the programmes idea and go with my free replica shirt one.
Glad that's sorted :-)
Get it right Oggy. Wasn't even the Jimmy Seed then
You JCLs make me sick : - )
You're definitely right there! About the noise that is!
BTW not proposing this as an idea of mine but just wonder whether it has been considered in cost cutting measures.
I really think this has alot to do with us being lumbered with Joma.
As shallow as this may sound, I would be prepared to wager a substantial sum that sales of our replica kit, training shirts etc etc would go up if we took one of the major players i.e Nike or Adidas.
Kids especially will want one simply because it is Nike and or Adidas.
No idea as to the economics of these deals but in the current climate I'm sure most firms would want new business.
Historically we seem to sign up with the lesser and in the case of Joma virtually unknown companies.
As for ST prices, I'd be very disappointed if we don't see a £50.00 - £60.00 reduction in adult prices. Incentives are all very well but in these hard times hard cash savings talk.
If I were running the show I'd certainly be advocating a reduction in prices, I think a genuine reduction would result in our sales holding up reasonably well.
Or a different approach could be adopting the practices of other businesses? Buy 2 adult season tickets and get a child free, by 3 adult season tickets and get a 4th free. Might be pie in the sky, but there must be enough groups of 4,5,6 to make it worthwhile. People who are considering opting out for financial reasons may well be swayed by splitting the cost 4 ways rather than 3.
I'd also be looking to hand out the maximum amount of freebies to schools, community groups etc next year. Not only will the ground seem fuller but for every 150 kids that enter the ground I'm sure 50% of them will want a burger, programme etc etc. Might not seem like much but when you are skint every little helps. Even if we retain 10% of each group as paying customers its still worth it.
The programme thingy would be in effect complimentary, for each home match covered by the ST.
That would keep circulation high and advertisers would be happy to spend on adverts/features if they knew, perhaps a majority of spectators would be receiving the programme.
In any case, if you give people say 3 clear options:
1) Replica Shirt
2) Complimentary programme
3) A booklet of say 3 half-price match vouchers to bring a friend along
They just need to tick the box.
aint that the disabled area mate...??? ;-)
a block int he lower west for away would be fine, we did when we first went back the old bill okeyed so so they couldnt disagree.
Lots of good ideas and some I know have already been discussed. There are good reasons why Joma is better financially for CAFC than Nike or Adidas though I take your point that more kids might buy training gear with a higher profile name. However the margins on those big names are nowhere near as good as with the likes of Joma.
This is something the Fans Forum could be asking about and getting clarified. Do you know any of the Fans Forum reps Clem?
Not a block, 3,000 seats which is about half the lower east.
Easy to say but explain it to the people whose seats you are giving away.
And OB could and would disagree.
And that's the point. It would be an incentive to some but not you.
(in any case you can't give free tickets to home fans without doing the same for away fans in cup games)
So what would be an incentive to all or a least the majority of fans?
I didn't realise we had an East upper section - the projected upper tier was planned as part of the East Stand rebuilding, which has never happened.
It was just meant to be a spoof comment, hence the smiley on my original post
;o)