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Charlton announce five-year partnership with RSK
Comments
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Cabrini brand has been put on ice by JD Sports3
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DubaiCAFC said:Henry Irving said:DubaiCAFC said:Charlton do seem to have a track record of sponsors going out of business.. I can think of 2 or 3
No recently.
Last five all still around
KW
Betdaq
Andrews
University of Greenwich
KRBS
Others like Mesh and Viglin still around in different forms (Viglin were bought by Amstrad IIRC)
Woolwich were absorbed by Barclays, Fads went but a long time after our deal ended.
Llanera and all:sports went under but I think Cabrini are still around.
Not sure about Sunley Builders0 -
They still exist, VC firm now0
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SheffieldRed said:Henry Irving said:Lordflashheart said:12 month accounts to April 2021 (consolidated)
Turnover £350m
Operating profit £3.7m
Net loss £22m (prior year loss £17m)
Fixed assets £158m
Current assets £396m (incl cash of £69m)
Liabilities £476m
Net worth negative £79m (prior year negative £55m)
On the face of it, awful
BUT during the year the group acquired 15 other businesses, raised £1bn in debt from one lender and a new £40m revolving credit line from NatWest - it’s EBITDA has grown from £17m in 2017 to £40m in 2021, and turnover has grown from £111m in 2017 to £350m in 2021
Clearly a business that is on a huge growth and acquisition strategy
My only reservation - and this is me being the boring risk averse banker - it’s growth is all funded by debt - sometimes that works, sometimes it doesn’t - but we are now in a world of rising interest rates and inflation …….
The positive view, from this semi-financially literate poster, on that is that £1bn loan/debt is approx three years turnover and it has been spent, it appears, on growth and income generating acquisitions.
So if the 15 other business do well, and I presume there is some synergy between them and RSK as a group, then those top line figures will improve over the next 5 to 10 years.
My guess is that the annual payments to Charlton are, at best, six figures so not hugely significant on the P & L.
The doom and glom view (and so the most popular on CL) is that they are loaded with debt and so must be a bunch of crooks. (this is not my view BTW).
Is this fair?
20% yes
78 % no
5% unsure
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Swindon_Addick said:After all these years, finally working in civil engineering consultancy comes in handy.
RSK are a fairly big name in our industry, and well respected. "Consultant" doesn't mean the same thing for us as in most industries - in engineering the standard arrangement is that the consultants design things, then contractors build it. Yes, they will be providing advice about environmental or planning matters, but a lot of their work will be designing the solution to the problem, not just writing reports with advice. There's a lot of overlap between civil engineering and environmental work, due to the big environmental impacts that engineering projects can have, meaning lots of work for environmentalists to try to design out the problems. RSK have specialised more in the planning and environment side of things, while the names you may have heard of as designers of bridges or roads, like Arup or Atkins, specialise more in the engineering, but all basically do both.
This is going to put me in an interesting situation at company sports events, as they're technically commercial rivals to my employers, albeit different specialisations mean we don't often bid against each other. Not going to be a great career move to wear a Charlton shirt with their logo on.
This is good insight @Swindon_Addick. From the OS, I understand that "RSK is a fully integrated group of over 130 environmental, engineering and technical services businesses".
So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?
The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).
I just wonder if the plan to globalise CAFC fits with this.
My analogy is that RSK = John Lewis. Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.0 -
Dave Rudd said
So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?
The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).
I just wonder if the plan to globalise CAFC fits with this.
My analogy is that RSK = John Lewis. Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.1 -
Swindon_Addick said:Dave Rudd said
So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?
The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).
I just wonder if the plan to globalise CAFC fits with this.
My analogy is that RSK = John Lewis. Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.
Hmmm.0 -
Thanks @Swindon_Addick more useful insight0
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iaitch said:DubaiCAFC said:Henry Irving said:DubaiCAFC said:Charlton do seem to have a track record of sponsors going out of business.. I can think of 2 or 3
No recently.
Last five all still around
KW
Betdaq
Andrews
University of Greenwich
KRBS
Others like Mesh and Viglin still around in different forms (Viglin were bought by Amstrad IIRC)
Woolwich were absorbed by Barclays, Fads went but a long time after our deal ended.
Llanera and all:sports went under but I think Cabrini are still around.
Not sure about Sunley Builders
Cliff Stanford, founder of Redbus (and Demon Internet) died on the 24th of February:
https://www.telegraph.co.uk/obituaries/2022/03/03/cliff-stanford-high-living-founder-demon-internet-hit-jackpot/
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Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?It’s for TS to manage / balance the books in any event.Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club.0
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valleynick66 said:Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?It’s for TS to manage / balance the books in any event.Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club.
I care about the type of company we have on our shirts especially that it is the same name on adult and kids shirts.
I care that the money is "honest" but I doubt many Chelsea fans do.
And as pointed out re: ITV digital I care that the sponsor is still going to be around in five years time6 -
valleynick66 said:Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?It’s for TS to manage / balance the books in any event.Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club.
I also care.
Yes, having the (clean) income is good.
But I care that any Company chosen with the stated intent of supporting a 'Charlton globalisation' strategy is a good fit.
Or is it another example of Sandgaard's good ideas and intentions, but coupled with an incorrect implementation approach?2 -
Really great to see its not a gambling company. They're everywhere you look these days, no only on football shirts but the TV, internet, radio, high street etc. Sky Bet is one thats hard to avoid seeing.
I know people enjoy a bet but I do think they dont need encouraging to lose their money.10 -
Dave Rudd said:Swindon_Addick said:Dave Rudd said
So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?
The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).
I just wonder if the plan to globalise CAFC fits with this.
My analogy is that RSK = John Lewis. Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.
Hmmm.0 -
thenewbie said:Dave Rudd said:Swindon_Addick said:Dave Rudd said
So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?
The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).
I just wonder if the plan to globalise CAFC fits with this.
My analogy is that RSK = John Lewis. Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.
Hmmm.
Not sure what point you are trying to make, but my point is that 'RSK' (the name on our shirts) isn't going to mean much outside the UK.
Not great for 'International growth'.0 -
Henry Irving said:valleynick66 said:Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?It’s for TS to manage / balance the books in any event.Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club.
I care about the type of company we have on our shirts especially that it is the same name on adult and kids shirts.
I care that the money is "honest" but I doubt many Chelsea fans do.
And as pointed out re: ITV digital I care that the sponsor is still going to be around in five years time
As to honest & type of company they will always be legal and really we are describing preferences I think. 'Beggars cannot be choosers' (not quite literally) is the reality we face in most commercial aspects.
My real point was that at a League 1 level it really is 'small fry' and to have secured sponsor however unknown they may be is a positive and really need not be critiqued in detail to the point where some find (or seek to find) an issue with it. I remain amazed any sponsor stumps up.0 -
cafcfan1990 said:Based in Cheshire. I’m presuming we’ve got Southall to thank for this one?0
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I know them as an organisation that undertake ground investigations for major national infrastructure projects.0
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Dave Rudd said:thenewbie said:Dave Rudd said:Swindon_Addick said:Dave Rudd said
So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?
The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).
I just wonder if the plan to globalise CAFC fits with this.
My analogy is that RSK = John Lewis. Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.
Hmmm.
Not sure what point you are trying to make, but my point is that 'RSK' (the name on our shirts) isn't going to mean much outside the UK.
Not great for 'International growth'.0 -
thenewbie said:Dave Rudd said:thenewbie said:Dave Rudd said:Swindon_Addick said:Dave Rudd said
So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?
The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).
I just wonder if the plan to globalise CAFC fits with this.
My analogy is that RSK = John Lewis. Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.
Hmmm.
Not sure what point you are trying to make, but my point is that 'RSK' (the name on our shirts) isn't going to mean much outside the UK.
Not great for 'International growth'.
Oh, OK.
Who is it then?0 - Sponsored links:
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Bloody hell4
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cafcfan1990 said:Based in Cheshire. I’m presuming we’ve got Southall to thank for this one?
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Dave Rudd said:thenewbie said:Dave Rudd said:thenewbie said:Dave Rudd said:Swindon_Addick said:Dave Rudd said
So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?
The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).
I just wonder if the plan to globalise CAFC fits with this.
My analogy is that RSK = John Lewis. Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.
Hmmm.
Not sure what point you are trying to make, but my point is that 'RSK' (the name on our shirts) isn't going to mean much outside the UK.
Not great for 'International growth'.
Oh, OK.
Who is it then?Other than that, seems like a sound business and one that we should be happy to be associated with.5 -
Dazzler21 said:eaststandmike said:Jesus wept, what have we become.
Pre internet when a sponsor was announced we used to give it a nano second to digest, then the main question was what would the new shirt look like.
Fast forward and now a full investigation is carried out on said sponsor including financials, board of directors and strategy.2 -
Fumbluff said:Dazzler21 said:eaststandmike said:Jesus wept, what have we become.
Pre internet when a sponsor was announced we used to give it a nano second to digest, then the main question was what would the new shirt look like.
Fast forward and now a full investigation is carried out on said sponsor including financials, board of directors and strategy.0 -
Swisdom said:AFKABartram said:5 year partnership but doesn’t say shirt sponsor beyond next season.Expecting beers to be drunk from paper cups and toilet traps to be replaced with compost buckets.
anyhow, sounds a good deal
* my inheritance took a nasty beating! 😔 might need to do a gofundme page2 -
TelMc32 said:Dave Rudd said:thenewbie said:Dave Rudd said:thenewbie said:Dave Rudd said:Swindon_Addick said:Dave Rudd said
So .. my question ... is RSK an International organisation (as Sandgaard seems to think) or is it an organisation of International companies (as I understood it)?
The key difference being that RSK may not be a well-known brand globally, although its component organisations (eg Althoff & Lang) may be well-known in their respective countries (eg Germany).
I just wonder if the plan to globalise CAFC fits with this.
My analogy is that RSK = John Lewis. Not many in (eg) China will have heard of John Lewis ... but they will know about Apple.
RSK is the name they'll be known by to most of their UK clients, and while most of us won't have heard of them, the people who run council highways departments or housing developers will.
Charlton Owner, Thomas Sandgaard, said: “We are really pleased to partner with RSK. International growth is a very important part of my plans for the club – RSK have offices and clients all around the world which will help us introduce a wider audience to Charlton.
Hmmm.
Not sure what point you are trying to make, but my point is that 'RSK' (the name on our shirts) isn't going to mean much outside the UK.
Not great for 'International growth'.
Oh, OK.
Who is it then?Other than that, seems like a sound business and one that we should be happy to be associated with.
No-one looks at a Company and says 'Yaay! They are an RSK company. I wonder if they sponsor a UK football Club?".
It starts with RSK. And no-one says "I saw that Charlton on TV. I wonder which RSK companies are in my country?".
If Sandgaard wants to introduce a global audience to Charlton, it needs a global brand. And you only get that at Premier League level (Championship maybe).
Try IKEA, Thomas. Or try putting a decent team together that will get promoted to the higher Leagues.
Anyway, time to shut up. We have irritated AFKA.
Yes, we're all pleased that we have some dosh coming in. But don't pretend that it's all part of some wonderful global strategy.
As I said earlier ... nice idea, Thomas. Poor implementation ... again.3 -
Swindon_Addick said:After all these years, finally working in civil engineering consultancy comes in handy.
RSK are a fairly big name in our industry, and well respected. "Consultant" doesn't mean the same thing for us as in most industries - in engineering the standard arrangement is that the consultants design things, then contractors build it. Yes, they will be providing advice about environmental or planning matters, but a lot of their work will be designing the solution to the problem, not just writing reports with advice. There's a lot of overlap between civil engineering and environmental work, due to the big environmental impacts that engineering projects can have, meaning lots of work for environmentalists to try to design out the problems. RSK have specialised more in the planning and environment side of things, while the names you may have heard of as designers of bridges or roads, like Arup or Atkins, specialise more in the engineering, but all basically do both.
This is going to put me in an interesting situation at company sports events, as they're technically commercial rivals to my employers, albeit different specialisations mean we don't often bid against each other. Not going to be a great career move to wear a Charlton shirt with their logo on.2 -
seth plum said:Athletico Charlton said:seth plum said:Never heard of them, no idea what they do to get money.
I looked up some of their website, and one of the board members is called Nigel Board.
There is a photograph of all the board members on their site and there is one especially interesting feature of the montage.
It looks as if they get money by being paid to suggest things, like the care of soil on a construction site.
Are they consultants?
I was once told that a consultant will tell you 200 ways to have sex, but they wouldn’t have a partner themselves.0 -
Henry Irving said:valleynick66 said:Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?It’s for TS to manage / balance the books in any event.Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club.I care.I care about the type of company we have on our shirts especially that it is the same name on adult and kids shirts.I care that the money is "honest" but I doubt many Chelsea fans do.And as pointed out re: ITV digital I care that the sponsor is still going to be around in five years timeHenry Irving said:valleynick66 said:Who really cares assuming it is actually an income of some description and we haven’t sold ourselves short ?It’s for TS to manage / balance the books in any event.Never convinced any sponsor at our level is really getting much for their money / truly raising brand awareness and hence any income is surely a good deal fir the club.I care.I care about the type of company we have on our shirts especially that it is the same name on adult and kids shirts.I care that the money is "honest" but I doubt many Chelsea fans do.And as pointed out re: ITV digital I care that the sponsor is still going to be around in five years timeAbsolutely spot on.1