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Sponsors wanted for 25/26 season
Comments
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Is there a different between a new build and an existing established names stadium? turning the Valley into XYZ Stadium, seems a harder job then say, what Birmingham have done with St AndrewsDamoNorthStand said:fenaddick said:
Is there a standard % difference in full naming rights to a branding deal? Obviously think it's unlikely we get a full naming dealDamoNorthStand said:We have 540 venue deals both current and historic in UK sports logged in our platform, and the range is pretty extreme. All the way from the likes of Emirates Stadium which (though partly baked into a $50m front of shirt) stands at $7.5m a year or so. Down to Scottish Champ teams which garner in the region of $85-100k per season for stadium.
There are also big swings in assets - through from full name change (eg DW stadium) to ultimately a deal which provides majority branding in the stadium.
It is probably the fastest growing area in the UK football landscape - with average deals increasing in annual value by 25% over the last 12 months.
Not really. There will be a lot in our favour that regardless of full naming or not, could boost the revenue on tap. Location of the ground, an affluent and business savvy fanbase that is an attraction to a lot of B2B brands who would traditionally look at venue partnerships.
Also bear in mind the potential for stadium partners who, as part of the commercials, offer up services, work and value in kind. Ultimately enhancing the venue that we play at.
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Not my area at all, but if you look at the club’s sponsors and partners down the years - with the exception of the Woolwich and possibly KRBS - they have tended to be fan owned firms, existing suppliers or brands you have never previously heard of (a number of which quickly disappeared), even in the Premier League.
Even the C&B revenue was held up by the public sector (Thames Gateway bridge inquiry circa 2005, council conference and training events) before austerity kicked in.
Wayne Mumford was tasked with getting a blue chip shirt sponsor in 2020-1 and got nowhere at all, although the circumstances were more difficult. He tried but couldn’t even get a meeting, he told me at the time.3 -
Think this is not just a Charlton thing. Just in the PL Brighton have AMEX but everyone else either has a betting firm or a company we only heard of because of their sponsorship (Fly Emirates, Etihad, Standard Chartered) or in Ipswich's case a wealthy fan.Airman Brown said:Not my area at all, but if you look at the club’s sponsors and partners down the years - with the exception of the Woolwich and possibly KRBS - they have tended to be fan owned firms, existing suppliers or brands you have never previously heard of (a number of which quickly disappeared), even in the Premier League.
Wayne Mumford was tasked with getting a blue chip shirt sponsor in 2020 and got nowhere at all, although the circumstances were more difficult.0 -
I agree re the betting firms, but I don’t think you can say the same of airlines or banks.fenaddick said:
Think this is not just a Charlton thing. Just in the PL Brighton have AMEX but everyone else either has a betting firm or a company we only heard of because of their sponsorship (Fly Emirates, Etihad, Standard Chartered) or in Ipswich's case a wealthy fan.Airman Brown said:Not my area at all, but if you look at the club’s sponsors and partners down the years - with the exception of the Woolwich and possibly KRBS - they have tended to be fan owned firms, existing suppliers or brands you have never previously heard of (a number of which quickly disappeared), even in the Premier League.
Wayne Mumford was tasked with getting a blue chip shirt sponsor in 2020 and got nowhere at all, although the circumstances were more difficult.
Mind you, the spivs thought they could get Aeroflot.3 -
Even so that's 4/20 with name recognition, it's pretty lowAirman Brown said:
I agree re the betting firms, but I don’t think you can say the same of airlines or banks.fenaddick said:
Think this is not just a Charlton thing. Just in the PL Brighton have AMEX but everyone else either has a betting firm or a company we only heard of because of their sponsorship (Fly Emirates, Etihad, Standard Chartered) or in Ipswich's case a wealthy fan.Airman Brown said:Not my area at all, but if you look at the club’s sponsors and partners down the years - with the exception of the Woolwich and possibly KRBS - they have tended to be fan owned firms, existing suppliers or brands you have never previously heard of (a number of which quickly disappeared), even in the Premier League.
Wayne Mumford was tasked with getting a blue chip shirt sponsor in 2020 and got nowhere at all, although the circumstances were more difficult.
Mind you, the spivs thought they could get Aeroflot.0 -
Sounds like Axis to me.DamoNorthStand said:fenaddick said:
Is there a standard % difference in full naming rights to a branding deal? Obviously think it's unlikely we get a full naming dealDamoNorthStand said:We have 540 venue deals both current and historic in UK sports logged in our platform, and the range is pretty extreme. All the way from the likes of Emirates Stadium which (though partly baked into a $50m front of shirt) stands at $7.5m a year or so. Down to Scottish Champ teams which garner in the region of $85-100k per season for stadium.
There are also big swings in assets - through from full name change (eg DW stadium) to ultimately a deal which provides majority branding in the stadium.
It is probably the fastest growing area in the UK football landscape - with average deals increasing in annual value by 25% over the last 12 months.
Not really. There will be a lot in our favour that regardless of full naming or not, could boost the revenue on tap. Location of the ground, an affluent and business savvy fanbase that is an attraction to a lot of B2B brands who would traditionally look at venue partnerships.
Also bear in mind the potential for stadium partners who, as part of the commercials, offer up services, work and value in kind. Ultimately enhancing the venue that we play at.0 -
***Done Deal***From 2026 Charlton Athletic’s stadium will be known as the ‘Viagra Valley’.Viagra CEO Eric Shone explains
“As soon as we heard about the opportunity we were very excited. It was really hard to seal the deal. We had to beat off some stiff competition but we were finally able to nail the naming rights. It came as a great relief. From next season everyone at Viagra will be standing proud behind you, the Charlton fans - Up the Addicks !”
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The Viagra Valley, sounds like a goer!0
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Based on ?sam3110 said:I would expect a team of our history, in London, in today's day and age, to get between 250k and 500k a season3 -
Dear Barrycafcbrown said:
I usually have my keyboard right in front of me so I didn’t need to reach out.
Do you wear a full kit to the matches?
Regards
Rhys2 - Sponsored links:
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Amex have a huge office in Brighton so it's one that makes a bit of sense. Wonder how much the combined Stadium/Training Ground/Shirt Sponsor deal is worth.fenaddick said:
Think this is not just a Charlton thing. Just in the PL Brighton have AMEX but everyone else either has a betting firm or a company we only heard of because of their sponsorship (Fly Emirates, Etihad, Standard Chartered) or in Ipswich's case a wealthy fan.Airman Brown said:Not my area at all, but if you look at the club’s sponsors and partners down the years - with the exception of the Woolwich and possibly KRBS - they have tended to be fan owned firms, existing suppliers or brands you have never previously heard of (a number of which quickly disappeared), even in the Premier League.
Wayne Mumford was tasked with getting a blue chip shirt sponsor in 2020 and got nowhere at all, although the circumstances were more difficult.1 -
MarcusH26 said:
Amex have a huge office in Brighton so it's one that makes a bit of sense. Wonder how much the combined Stadium/Training Ground/Shirt Sponsor deal is worth.fenaddick said:
Think this is not just a Charlton thing. Just in the PL Brighton have AMEX but everyone else either has a betting firm or a company we only heard of because of their sponsorship (Fly Emirates, Etihad, Standard Chartered) or in Ipswich's case a wealthy fan.Airman Brown said:Not my area at all, but if you look at the club’s sponsors and partners down the years - with the exception of the Woolwich and possibly KRBS - they have tended to be fan owned firms, existing suppliers or brands you have never previously heard of (a number of which quickly disappeared), even in the Premier League.
Wayne Mumford was tasked with getting a blue chip shirt sponsor in 2020 and got nowhere at all, although the circumstances were more difficult.
The Amex deal at Brighton is worth in excess of $10m a year to them. $121m (£100m) over 12 years.3 -
sell your soul for a few quid like everything else and especially in football.2
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I'm pretty anti. I agree that it works reasonably well with a new-build, for a big club, that attracts a big name, and the Amex at Brighton has synergy, that makes it work. However even that rule isn't universal, just look across the river, they've been trying to flog the naming rights to the Olympic Stadium unsuccessfully for years now. Bear that in mind when you consider the supposed "significant commercial opportunity".
It doesn't work for "storied" old stadia, and you could argue that few are more storied now than The Valley, because it is inseparable from the modern legend of fans standing in an election to bring its club home and help build The Valley into a modern stadium to be proud of (which you still hear TV commentators mentioning, the same TV commentators who may still refer to St James Park if they are covering Newcastle)
I think too that at this level you will only sell naming rights to a company that is relatively clueless about marketing. What as a company do you get for it at this level? You surely get much more brand name visibility from shirt sponsorship. Look at that Orient thing. WTF is that? How does the marketing manager work out the ROI on that? Does a company like that even have a marketing manager who knows how to work out the ROI on different marcomms options? Trust me, that is not as simple as you may suppose.
Any such proposal needs scrutiny, and at an early stage, otherwise it may be an own goal that is not worth the revenue.4 -
As I said above for Charlton and our category of potential sponsors I think it’s more about the potential value of corporate entertainment and associated access that they will use with their own clients and/or staff.Until we get out of L1 the brand recognition angle is small.0
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bobmunro said:MarcusH26 said:
Amex have a huge office in Brighton so it's one that makes a bit of sense. Wonder how much the combined Stadium/Training Ground/Shirt Sponsor deal is worth.fenaddick said:
Think this is not just a Charlton thing. Just in the PL Brighton have AMEX but everyone else either has a betting firm or a company we only heard of because of their sponsorship (Fly Emirates, Etihad, Standard Chartered) or in Ipswich's case a wealthy fan.Airman Brown said:Not my area at all, but if you look at the club’s sponsors and partners down the years - with the exception of the Woolwich and possibly KRBS - they have tended to be fan owned firms, existing suppliers or brands you have never previously heard of (a number of which quickly disappeared), even in the Premier League.
Wayne Mumford was tasked with getting a blue chip shirt sponsor in 2020 and got nowhere at all, although the circumstances were more difficult.
The Amex deal at Brighton is worth in excess of $10m a year to them. $121m (£100m) over 12 years.
Cheers Bob! That's quite a substantial deal. Will be interesting to see how it pans out when the ban on betting sponsors comes on.0 -
The Franki Valley 4 Seasons stadium.
I think the spivs were hoping to negotiate some sort of reciprocal deal with jaguar Land Rover.0 -
Saw new signs going up at the ground today
Valley of
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I've tried to make that angle work financially, but I cannot, can't get anywhere near it. Let's say we are angling for £300k/annum on the basis that Posh get £200k. What company has clients and staff that are gagging to watch Charlton vs Bristol Rovers on a cold Tuesday night, so much so that you'd use £300k per annum from your marcomms budget? You can just cut a deal for hospitality with an exclusive box, if you are sure that such hospitality will benefit your business. But that is nowhere near the deal, or the type of company for which it's worth giving away the Valley name.valleynick66 said:As I said above for Charlton and our category of potential sponsors I think it’s more about the potential value of corporate entertainment and associated access that they will use with their own clients and/or staff.Until we get out of L1 the brand recognition angle is small.1 -
Which kind of puts into context "Baronness" Brady's claim that London is asking too much at £4m for an Olympic Stadium deal. The brazen bag of bullshit reckons it's only worth £2m. On that basis she'd probably advise Charlton that our deal would currently be valued at about £20k.bobmunro said:MarcusH26 said:
Amex have a huge office in Brighton so it's one that makes a bit of sense. Wonder how much the combined Stadium/Training Ground/Shirt Sponsor deal is worth.fenaddick said:
Think this is not just a Charlton thing. Just in the PL Brighton have AMEX but everyone else either has a betting firm or a company we only heard of because of their sponsorship (Fly Emirates, Etihad, Standard Chartered) or in Ipswich's case a wealthy fan.Airman Brown said:Not my area at all, but if you look at the club’s sponsors and partners down the years - with the exception of the Woolwich and possibly KRBS - they have tended to be fan owned firms, existing suppliers or brands you have never previously heard of (a number of which quickly disappeared), even in the Premier League.
Wayne Mumford was tasked with getting a blue chip shirt sponsor in 2020 and got nowhere at all, although the circumstances were more difficult.
The Amex deal at Brighton is worth in excess of $10m a year to them. $121m (£100m) over 12 years.2 - Sponsored links:
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If I won the Euromillions I'd sponsor the ground, but I'd call it "The Valley, sponsored by" and then either my family name or a company name1
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Yessssss, I realise that.Mendonca In Asdas said:
I think they’ve gone bust already Elf’s.ElfsborgAddick said:
I make you right.Braziliance said:If it gives us a few billion then sure, or a few hundred mill, or tens of millions, but it won't.
That's my view on it, just another cheapskate move. Surprised it hasn't happened sooner tbh
I reckon Charlie is so desperate to reduce our losses/his salary he'll take Wilko renaming us.
#I'llnevermakethestage2 -
We aren’t getting that sum of money.PragueAddick said:
I've tried to make that angle work financially, but I cannot, can't get anywhere near it. Let's say we are angling for £300k/annum on the basis that Posh get £200k. What company has clients and staff that are gagging to watch Charlton vs Bristol Rovers on a cold Tuesday night, so much so that you'd use £300k per annum from your marcomms budget? You can just cut a deal for hospitality with an exclusive box, if you are sure that such hospitality will benefit your business. But that is nowhere near the deal, or the type of company for which it's worth giving away the Valley name.valleynick66 said:As I said above for Charlton and our category of potential sponsors I think it’s more about the potential value of corporate entertainment and associated access that they will use with their own clients and/or staff.Until we get out of L1 the brand recognition angle is small.Make believe to think we are unless a mug punter comes along.I’m suggesting what the real
sales pitch is to a more modest corporate is.0 -
I guess if we can't get a blue chip sponsor then a blue pill may have to do.KiwiValley said:***Done Deal***From 2026 Charlton Athletic’s stadium will be known as the ‘Viagra Valley’.Viagra CEO Eric Shone explains
“As soon as we heard about the opportunity we were very excited. It was really hard to seal the deal. We had to beat off some stiff competition but we were finally able to nail the naming rights. It came as a great relief. From next season everyone at Viagra will be standing proud behind you, the Charlton fans - Up the Addicks !”0 -
I didn't know they were blue!Exiled_Addick said:
I guess if we can't get a blue chip sponsor than a blue pill may have to do.KiwiValley said:***Done Deal***From 2026 Charlton Athletic’s stadium will be known as the ‘Viagra Valley’.Viagra CEO Eric Shone explains
“As soon as we heard about the opportunity we were very excited. It was really hard to seal the deal. We had to beat off some stiff competition but we were finally able to nail the naming rights. It came as a great relief. From next season everyone at Viagra will be standing proud behind you, the Charlton fans - Up the Addicks !”1 -
Try having sex with the light on so you can better see what you are doing.Hal1x said:
I didn't know they were blue!Exiled_Addick said:
I guess if we can't get a blue chip sponsor than a blue pill may have to do.KiwiValley said:***Done Deal***From 2026 Charlton Athletic’s stadium will be known as the ‘Viagra Valley’.Viagra CEO Eric Shone explains
“As soon as we heard about the opportunity we were very excited. It was really hard to seal the deal. We had to beat off some stiff competition but we were finally able to nail the naming rights. It came as a great relief. From next season everyone at Viagra will be standing proud behind you, the Charlton fans - Up the Addicks !”1 -
Emirates, Etihad and Standard Chartered were pretty well known before…fenaddick said:
Think this is not just a Charlton thing. Just in the PL Brighton have AMEX but everyone else either has a betting firm or a company we only heard of because of their sponsorship (Fly Emirates, Etihad, Standard Chartered) or in Ipswich's case a wealthy fan.Airman Brown said:Not my area at all, but if you look at the club’s sponsors and partners down the years - with the exception of the Woolwich and possibly KRBS - they have tended to be fan owned firms, existing suppliers or brands you have never previously heard of (a number of which quickly disappeared), even in the Premier League.
Wayne Mumford was tasked with getting a blue chip shirt sponsor in 2020 and got nowhere at all, although the circumstances were more difficult.5 -
KiwiValley said:***Done Deal***From 2026 Charlton Athletic’s stadium will be known as the ‘Viagra Valley’.Viagra CEO Eric Shone explains
“As soon as we heard about the opportunity we were very excited. It was really hard to seal the deal. We had to beat off some stiff competition but we were finally able to nail the naming rights. It came as a great relief. From next season everyone at Viagra will be standing proud behind you, the Charlton fans - Up the Addicks !”
Additional funds with sponsorship of every home goal scored as well…the Money Shots! 😉0 -
CAST, who were not made aware in advance of the brochure's contents, have been in touch with CAFC on this matter. Chair Gavin Carter has confirmed that any decisions on stadium naming rights would be referred to the newly established Charlton Advisory Board (CAB) for advice. CAST has two seats on the CAB.2
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At least we might rise to the occasionKiwiValley said:***Done Deal***From 2026 Charlton Athletic’s stadium will be known as the ‘Viagra Valley’.Viagra CEO Eric Shone explains
“As soon as we heard about the opportunity we were very excited. It was really hard to seal the deal. We had to beat off some stiff competition but we were finally able to nail the naming rights. It came as a great relief. From next season everyone at Viagra will be standing proud behind you, the Charlton fans - Up the Addicks !”0
