Cyberlabs

Chizz

Charlton Athletic are proud to announce a unique partnership with Cyberlabs to introduce the Cyberlabs Gaming Box, a state-of-the-art gaming and entertainment space located in the Alan Curbishley Stand at The Valley.

This renovated box will enable matchday and non-matchday experiences, offering fans and visitors a unique blend of gaming and football.

Sponsored by Cyberlabs, the Gaming Box will feature consoles, PC gaming desk set-ups provided by UNEVN, and immersive virtual reality (VR), alongside comfortable seating inside, allocated seats in the stand, fridges, and more. Guests will have hot and cold food and beverage options to choose from too, making it perfect for group outings, birthday parties, corporate away days and special occasions.

Designed for multi-purpose use, including Esports, streaming, podcasts, and more, it will serve as an exciting addition to the club’s matchday offering. It will also support non-matchday usage for fans, brands, Esports teams, creators, and media. Furthermore, the Gaming Box will enhance the club’s own media and marketing capabilities while supporting the Charlton Athletic Community Trust in driving impactful social initiatives.

Ed Kim, Abdiqani Ahmed and Sam Cooke, the founders of Cyberlabs, have brought both their passion and expertise to this project. As a lifelong Charlton fan and former board member of Charlton Athletic Supporters’ Trust (CAST), Cooke expressed his excitement for the collaboration: "Even if I wasn’t a fan, this partnership would be something special. It’s an honour to sponsor Charlton Athletic and be able to work closely with the club.

"We’re confident this initiative will provide the club another way to deliver for partners, diversify revenue, bring Charlton closer to more fans, strengthen our digital presence, and give fans the option of a different experience at The Valley. The Community Trust already does incredible work, and we believe this space can help to amplify their efforts too."

Cyberlabs, based in London, is focused on advancing digital entertainment within education, sports, community, and leisure venues globally. Cyberlabs will design, fit and kit out the space and help the club to operate it too. This isn’t Cyberlabs’ first experience with the club, having sponsored Charlton Athletic Women’s FA Cup clash against Tottenham Hotspur in February 2024.

Barry Higson, Head of Commercial at Charlton Athletic, commented: "We are delighted to be working with Cyberlabs to bring this innovative Gaming Box to The Valley. It’s an exciting addition that offers tremendous benefits to our fans and community, aligning perfectly with Charlton’s commitment to enhancing the supporter experience both on and off matchdays. We’re confident this partnership will create new opportunities for fan engagement and community impact.”

Henry Irving

Opens a box of Cyber 

Fumbluff

…on the same day the government announces taking pictures of cyberboxes to be illegal…

Steven81

Sounds like a great idea,I might try out the VR headsets and imagine we are back in the premiership again.

valleynick66

Lost me at ‘renovated box’. 

Strange phrase to use by omitting the ‘corporate’ bit. Made it sound very downbeat. 🙂

SoundAsa£

I don’t understand a single thing about it……in this instance ignorance is bliss.😏

Covered End

So does anyone know what this is?

Henry Irving

Covered End said:

So does anyone know what this is?

I think it is one of unused exec boxes in the East Stand being kitted out with video games and a beer fridge.

No, I'm not in the demographic its aimed at.

Covered End

Henry Irving said:

Covered End said:

So does anyone know what this is?

I think it is one of unused exec boxes in the East Stand being kitted out with video games and a beer fridge.

No, I'm not in the demographic its aimed at.

Yes I was just reading it again and that's the conclusion I came to.

guinnessaddick

Henry Irving said:

Covered End said:

So does anyone know what this is?

I think it is one of unused exec boxes in the East Stand being kitted out with video games and a beer fridge.

No, I'm not in the demographic its aimed at.

Why? Is it only for people with a promote?

valleynick66

So essentially you can rent a corporate box and play games rather than watch the football !

It sounded to me a bit like the 'van' you can hire to come to your house for a kids party that is full of various gaming machines.

As usual a lot of words in the PR piece that aren't as claer as they might be.

Henry Irving

guinnessaddick said:

Henry Irving said:

Covered End said:

So does anyone know what this is?

I think it is one of unused exec boxes in the East Stand being kitted out with video games and a beer fridge.

No, I'm not in the demographic its aimed at.

Why? Is it only for people with a promote?

You can go off people, you know😒

Baldybonce

SoundAsa£ said:

I don’t understand a single thing about it……in this instance ignorance is bliss.😏

We've got our yearly prostate test so we've got nothing to moan about.

This is obviously aimed at the yoof.

AFKABartram

Well they can’t sell the boxes so they might as well try something different with them. This year has been the lowest usage take up of boxes I’ve ever seen, take up of paid box usage must be at 10-20% I reckon.

I suppose some community stuff will get some exposure from it. 

Does the fan mentioned now do CAST’s social media? 

cafc999

AFKABartram said:

Well they can’t sell the boxes so they might as well try something different with them. This year has been the lowest usage take up of boxes I’ve ever seen, take up of paid box usage must be at 10-20% I reckon.

I suppose some community stuff will get some exposure from it. 

Does the fan mentioned now do CAST’s social media? 

I enquired about a box firstly by website, then on the phone...no joy on either

shirty5

https://esportsinsider.com/2025/01/charlton-athletic-gaming-facility-the-valley

Covered End

AFKABartram said:

Well they can’t sell the boxes so they might as well try something different with them. This year has been the lowest usage take up of boxes I’ve ever seen, take up of paid box usage must be at 10-20% I reckon.

I suppose some community stuff will get some exposure from it. 

Does the fan mentioned now do CAST’s social media? 

A bit like the shirt sponsorship, which is really, really low.
Which was entirely predictable when they chose to hike the prices to a ludicrous level.
Absolutely clueless.