Just heard an advert for this game on LBC so they are really trying to fill the ground.
It’s easy to spend money, but I doubt if that is an effective way of doing it. The most effective way to sell Football for a Fiver we found was to push out leaflets through all the primary schools across Lewisham, Greenwich, Bexley, Bromley and north Kent, with whom we had built relationships. It’s not too expensive but it is labour intensive as you have to bundle the leaflets for each class.
The next most effective was leaflets with the Shopper, although I’m not sure how feasible that is with reduced distribution these days.
The problem with radio advertising is that it’s very poorly targeted. The vast majority of LBC’s audience won’t be local or willing to travel to SE London in any circumstances, let alone for a third tier league match, so most of the spend is wasted before you start.
Just heard an advert for this game on LBC so they are really trying to fill the ground.
It’s easy to spend money, but I doubt if that is an effective way of doing it. The most effective way to sell Football for a Fiver we found was to push out leaflets through all the primary schools across Lewisham, Greenwich, Bexley, Bromley and north Kent, with whom we had built relationships. It’s not too expensive but it is labour intensive as you have to bundle the leaflets for each class.
The next most effective was leaflets with the Shopper, although I’m not sure how feasible that is with reduced distribution these days.
The problem with radio advertising is that it’s very poorly targeted. The vast majority of LBC’s audience won’t be local or willing to travel to SE London in any circumstances, let alone for a third tier league match, so most of the spend is wasted before you start.
To be honest, with the amount of Arsenal/Liverpool/Man Utd shirts I see around Woolwich these days its a struggle to attract locals within spitting distance of The Valley to watch Charlton.
I am assuming (rightly or wrongly) that the reason for the drilling up and advertising of this game is for 1 of 3 reasons. (My main hope is it's no.3, but know it's actually no.1) 1: Just drilling up a new wave of interest in seeing lower league matches live. 2: Creating a (small) surge of income that Roland can pocket some cash before going. 3: Roland is gone and the new owners want as many people as possible in the ground for the announcement.
So who would be sanctioning the spending on 1) football for a fiver and 2) the advertising on LBC etc? I can't see it being our Tone who will still be sulking at the loss of his makro card and the financial fella will be busy packing his smalls for his trip to tropical boro. So that leaves Murray?
I am assuming (rightly or wrongly) that the reason for the drilling up and advertising of this game is for 1 of 3 reasons. (My main hope is it's no.3, but know it's actually no.1) 1: Just drilling up a new wave of interest in seeing lower league matches live. 2: Creating a (small) surge of income that Roland can pocket some cash before going. 3: Roland is gone and the new owners want as many people as possible in the ground for the announcement.
You can do the numbers on 2 quite easily - if the official crowd is 15,000 then there will be 7-8,000 people buying tickets. Let’s say 7,500. That’s £4.17 net of VAT x 7,500 = £31,250. That’s probably less than you would get charging normal prices.
The numbers don’t stack up, and that’s before any promotional spending. Get to 20,000 and you’ve got a chance.
I am assuming (rightly or wrongly) that the reason for the drilling up and advertising of this game is for 1 of 3 reasons. (My main hope is it's no.3, but know it's actually no.1) 1: Just drilling up a new wave of interest in seeing lower league matches live. 2: Creating a (small) surge of income that Roland can pocket some cash before going. 3: Roland is gone and the new owners want as many people as possible in the ground for the announcement.
You can do the numbers on 2 quite easily - if the official crowd is 15,000 then there will be 7-8,000 people buying tickets. Let’s say 7,500. That’s £4.17 net of VAT x 7,500 = £31,250. That’s probably less than you would get charging normal prices.
The numbers don’t stack up, and that’s before any promotional spending. Get to 20,000 and you’ve got a chance.
Just cos 2 probably doesn't work, are you sure that makes it less likely it's the current regime's strategy? Undersoil heating pipework but no water heater. "Top 6 budget" but only 1 experienced striker in the squad.
The septicgenarian bungler might think he's all about the business but we've had 4+ years proving he knows the square root of fackull about mitigating losses in football.
I am assuming (rightly or wrongly) that the reason for the drilling up and advertising of this game is for 1 of 3 reasons. (My main hope is it's no.3, but know it's actually no.1) 1: Just drilling up a new wave of interest in seeing lower league matches live. 2: Creating a (small) surge of income that Roland can pocket some cash before going. 3: Roland is gone and the new owners want as many people as possible in the ground for the announcement.
You can do the numbers on 2 quite easily - if the official crowd is 15,000 then there will be 7-8,000 people buying tickets. Let’s say 7,500. That’s £4.17 net of VAT x 7,500 = £31,250. That’s probably less than you would get charging normal prices.
The numbers don’t stack up, and that’s before any promotional spending. Get to 20,000 and you’ve got a chance.
Just cos 2 probably doesn't work, are you sure that makes it less likely it's the current regime's strategy? Undersoil heating pipework but no water heater. "Top 6 budget" but only 1 experienced striker in the squad.
The septicgenarian bungler might think he's all about the business but we've had 4+ years proving he knows the square root of fackull about mitigating losses in football.
We didn't give free schools tickets for Football for a Fiver matches. The idea was to use the connections already built up to spread the word in the local community. We did do free schools tickets for other matches, but in those cases each school would be limited to 50 tickets twice a season.
I suspect there have been some free tickets at more recent FFAF matches in order to bump up the gate.
Come on usually by now some sad bugger has counted all the available seats on the Ticket Website and come up with an unofficial number of seats occupied !
Come on usually by now some sad bugger has counted all the available seats on the Ticket Website and come up with an unofficial number of seats occupied !
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The next most effective was leaflets with the Shopper, although I’m not sure how feasible that is with reduced distribution these days.
The problem with radio advertising is that it’s very poorly targeted. The vast majority of LBC’s audience won’t be local or willing to travel to SE London in any circumstances, let alone for a third tier league match, so most of the spend is wasted before you start.
1: Just drilling up a new wave of interest in seeing lower league matches live.
2: Creating a (small) surge of income that Roland can pocket some cash before going.
3: Roland is gone and the new owners want as many people as possible in the ground for the announcement.
The numbers don’t stack up, and that’s before any promotional spending. Get to 20,000 and you’ve got a chance.
Undersoil heating pipework but no water heater. "Top 6 budget" but only 1 experienced striker in the squad.
The septicgenarian bungler might think he's all about the business but we've had 4+ years proving he knows the square root of fackull about mitigating losses in football.
BTW, AB when's the next new 'Voice'?
I suspect there have been some free tickets at more recent FFAF matches in order to bump up the gate.
Can the museum use that pic?
I have never visited the museum. is it open on match days and, if so, whereabouts is it? Thx.
Yes, we're open before Saturday home games from 11. to 1.00pm
The entrance is by the turnstile 40 to the left of the big badge behind the Covered End
Cheers for the info.