I believe the current shirt deal is five figures - in fact I was told the basic was lower than that of a certain non-league team in Kent three levels down the pyramid, but I'm not sure that can be true. Can it?
I don't think any club in League One gets much revenue at all from their shirt sponsorship. I think we get less than a million and maybe far less, per year. This is for the name on the shirt I am talking about, not the kit maker.
So why not just eliminate the shirt sponsor and enlarge the emblem?
If we had a badge 50% larger and did not clutter up the shirt with a sponsor, I suspect it would look very cool and shirt sales would make up for the lost money from the sponsor. No?
According to your logic we would need to sell at least 50-60000 shorts EXTRA to make up for a loss of a million pounds sponsorship, and as a lot of fans like shirts with sponsors, no chance.
That's IF our sponsorship is 1 mil. What if it is 250k? Which it might be. Then we would have to sell just 12,500-15,000 shirts to break even. I think we would do that EASILY.
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Edit - unintentional play on words..
QPR are sponsored by Smarkets, a betting exchange just like Betdaq are but they are 20x more popular than 'our' sponsor.