noticed whilst watching the play-off semi that derby have 2 (different) shirt sponsors, 1 on front and 1 above the number on the back. i seem to think leeds also had something along those lines.
i cant recall any prem sides having it, is it only allowed in the ccc? if so, will charlton seize the opportunity to recoupe some lost revenue (whilst p**sing off some fans who already have the kit, if any kits are remaining the same)?
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Or not.
Barca now have shirt sponsors for the inside of their shirts. The logo will only be seen if players lift their shirts. The deal is rumoured to be worth 15 million over 4 years.
Do you get a yellow in the champions league / La Liga for lifting up your shirt?
I'm sure it won't take long for a player to negotiate a deal with Intel that he will flash their logo five times in a season in exchange for a school getting a load of computers sent to them for free.