Bye Bye Matchday Programme?
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Don't worry, I'm sure a 31 year old law graduate with minimal business or sports management experience knows something the other 91 clubs don't.
When we're rich enough to be able to buy Messi just to show people to their seats you won't be laughing.13 -
It was last season and they charged about £1 for it.
This went down like a sack of spuds and I believe they have reverted back to a 'normal' programme.0 -
I have heard from an unreliable source that since meeting Massimo Cellino and hearing of his pie masterplan, ticket prices will increase by £5 but will include the new programme, and 15 chips per customer.15
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Rick will start employing all the previous program sellers to sell VOTV in the new season then!
Then we can moan how he's been so selfish to have a price increase to £3 to pay them Comm. The moaning wheel carries on! @Airman Brown 0 -
Have been looking at both the Football League and Football Association websites. Have found only these two references to match programmes so far on the Football League website:
"
21.2 At each First Team match all accredited media representatives (including, by way of example only, journalists, broadcasters and photographers accredited either by The League or Football Data Co Limited) shall be provided with:
(a) a printed team sheet; and
(b) a match programme,
in each case free of charge"
"
76 Programme Advertising / Editorial
76.1 Each Club must make available;
76.1.1 one half page of advertising or editorial material in match programmes for the benefit of The Football Foundation or any successor; and
76.1.2 one full page of advertising or editorial material in match programmes for the benefit of The League to promote League initiatives.
Links: http://www.football-league.co.uk/global/section7.aspx
http://www.football-league.co.uk/global/appendix1.aspx
Couldn't find anything on the FA's website but from the above it looks unlikely that KM will be able to get her wish.
Edit: from which I mean if her wish is to get rid of it altogether2 -
To be honest of all the things that are wrong with the club at the moment I couldn't care less if there was a programme or not. ( no offence to those who produce it).
An erosion of tradition or a trailblazing visionary?
I imagine first team to do away with the half time score boards got grief too.0 -
What a strange turn of events...........
Thought the programme had just won an award!. so this is the thanks eh!
Why ten pages, seems a very wasteful way to produce a leaflet, but then the size was non standard compared to most in the football league according to
the previous Print Director,from BIshops........ that Bradshaw decided to replace two seasons ago?
I have heard people trying to replace print, with electronic interactive pdf's, produced a couple myself a couple of 10 years ago.
You do away with the print costs, delivery and print times, as you could produce them and send out or link to a site and you could use the url's to advertisers websites, produce niche advertisers advetorials etc. So I am guessing you could buy a ticket electronically, get a code, and download or access the programme.
BUT, you still have to generate the material, and maybe for Arsenal, Chelsea,etc for advertisers for the numbers involved and the European games....... but CAFC?
The other thing is the programme is a collectable item. not sure people want to collect leaflets. but hey people collect matchbox's.
Did suggest to Bradshaw that you could download the programme a week later after the game from the website if you are a season ticket holder with 'page suite' ( as you have the pdf already)
Oh well that leaves the trust news, and VOTV more opportunities .0 -
Maybe I've misunderstood this post but what on earth are you talking about?PragueAddick said:I would have thought @Airman Brown would have heard about such a plan before Jimmy Stone, who used to be such a fan of KM...
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The Trust News is still going? :-;ken from bexley said:What a strange turn of events...........
Thought the programme had just won an award!. so this is the thanks eh!
Why ten pages, seems a very wasteful way to produce a leaflet, but then the size was non standard compared to most in the football league according to
the previous Print Director,from BIshops........ that Bradshaw decided to replace two seasons ago?
I have heard people trying to replace print, with electronic interactive pdf's, produced a couple myself a couple of 10 years ago.
You do away with the print costs, delivery and print times, as you could produce them and send out or link to a site and you could use the url's to advertisers websites, produce niche advertisers advetorials etc. So I am guessing you could buy a ticket electronically, get a code, and download or access the programme.
BUT, you still have to generate the material, and maybe for Arsenal, Chelsea,etc for advertisers for the numbers involved and the European games....... but CAFC?
The other thing is the programme is a collectable item. not sure people want to collect leaflets. but hey people collect matchbox's.
Did suggest to Bradshaw that you could download the programme a week later after the game from the website if you are a season ticket holder with 'page suite' ( as you have the pdf already)
Oh well that leaves the trust news, and VOTV more opportunities .1 -
Well yeah, I'd imagine he would. Would there be many better placed people than someone who was very recently part of the comms team (and so working on the programme) for a number of years and no doubt friendly with the staff left behind?PL54 said:And Jimmy would know......
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I seem to remember on an earlier thread a proposal not to purchase any ancillary items that benefit the club (i.e. Roland) including programmes. Maybe KM's just catching up on her Charlton Life reading and trying to make the first move!1
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Can't pretend to be pissed about something potentially being lost that I didn't buy for a number of years.
It's rather strange self destructive and odd decision though. Basically saying the wheels have stopped turning.
Katrien mostly behaves like a stupid spoilt kid and it stands out like a saw thumb.
No class or dignity.
It's completely RD's fault for the incredible ill judged decision to hire her for this position anyway .
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Honestly we have stopped buying programmes. Not due to boycott just the fact that we are all carrying computers with us that tell us everything. This is the way life is going eith free newspapers etc. So not suprised or bothered1
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Where are they gonna put our away following numbers for all to
laugh atsee4 -
The world turns. But look at the queues of people who do still buy the programme and get very frustrated when they cannot find a seller. Given the volume and the price, there is no way that it doesn't turn a significant five - and conceivably six - figure profit, even now. Remember, it's bundled with some hospitality packages, although as with the "free tea and coffee" the club probably doesn't get that these people actually pay for it.
We reckoned to make £250,000 profit (after staffing, production and sales costs) a season on the programme when I was editor, although of course sales were much higher with Premier League and sell-out Championship crowds, and limited internet (but much greater other media) competition. Once we made £50,000 for the club on a single match.
One of the more baffling things about the Belgians is that far from being commercially minded they seem oblivious to the business case for or against things they do. It makes no business sense to use external advertising 50 miles from The Valley to promote free children's activities disconnected from the fixture that is taking place around them. It makes no business sense to evaluate Valley Express without the ticket revenue attached to it. It makes no business sense to kill the profitable away travel service. On this basis, who would believe that Ms Meire or her boss have the first idea of the business case for scrapping the programme in its current form? It's more likely just whimsy based on his dogma of cutting costs while pretending the revenue implication doesn't exist.
The club has to publish a programme of some description because it is contractually obliged to do so via central sponsorship and TV agreements, and league rules. It will struggle to sell advertising, because the market doesn't want it and never has. But hey, they can get rid of more staff and continue towards becoming a non-league level operation, so what's not to like?
Eventually, we'll all be waiting outside for Katrien's train to arrive on matchdays so that she can open the gates for us to go in.18 -
Yeeuckkk! I feel tainted. I'm off for a bath.se9addick said:She's a silly Billy isn't she
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Haha, I'm so sorry - that's the worst thing I've ever called someone !Sillybilly said:
Yeeuckkk! I feel tainted. I'm off for a bath.se9addick said:She's a silly Billy isn't she
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In Germany they give them away, but they are quite impressive publications, not ten pages of adverts.0
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If it is traditional and it works scrap it.2
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Well it was on Saturday when I spoke to Prague and Rich in the Swan , and still free!.......Airman Brown said:
The Trust News is still going? :-;ken from bexley said:What a strange turn of events...........
Thought the programme had just won an award!. so this is the thanks eh!
Why ten pages, seems a very wasteful way to produce a leaflet, but then the size was non standard compared to most in the football league according to
the previous Print Director,from BIshops........ that Bradshaw decided to replace two seasons ago?
I have heard people trying to replace print, with electronic interactive pdf's, produced a couple myself a couple of 10 years ago.
You do away with the print costs, delivery and print times, as you could produce them and send out or link to a site and you could use the url's to advertisers websites, produce niche advertisers advetorials etc. So I am guessing you could buy a ticket electronically, get a code, and download or access the programme.
BUT, you still have to generate the material, and maybe for Arsenal, Chelsea,etc for advertisers for the numbers involved and the European games....... but CAFC?
The other thing is the programme is a collectable item. not sure people want to collect leaflets. but hey people collect matchbox's.
Did suggest to Bradshaw that you could download the programme a week later after the game from the website if you are a season ticket holder with 'page suite' ( as you have the pdf already)
Oh well that leaves the trust news, and VOTV more opportunities .
Interesting that she believes that this 'leaflet' will full fill the criteria, you could make it a 'gatefold' and have it as a large poster pull out A2 size. That was how Felix Dennis made his money years ago with all those Kungfu, and soft porn magazines.
You could even make an 'app' with the help of the MA students at the UoG......... If only someone could design such a thing?
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No programme - fantastic news for VOTV1
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Anything is possible as she gears the club down to run like a sport and social club combined with a puppy farm. Cruella De Ville?2
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She is more a modernised pc Scrooge, laughing at doing the programme sellers out of the "little extra" they use to feed their kids.Cardinal Sin said:Anything is possible as she gears the club down to run like a sport and social club combined with a puppy farm. Cruella De Ville?
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I'm convinced next years kits will be 'glow in the dark' ones. We'll supply the visitors with our away kit, have fluorescent tube goalposts and paint the lines with delboys London Underground paint. If Roland can just patent his illuminous football we can do away with the floodlights.3
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Everything that is good about OUR club, she wants to get rid of! Get her out, now!2
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If its going to be filled with loads of Adverts maybe they could trial this new programme on Saturday by just having a one page programme advertising for a Championship Manager.
To be honest I agree with her, the Programme is simply filled with news that we can get from the O/S... Oh hang on!!0 -
One of the other problems with a free 10 page thing is the litter. If people have bought a programme they don't just chuck it on the ground after reading a bit of it. The railway have the same problem with the Metro. The litter in the streets as well as inside the ground will have to be cleared up by someone.8
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FFS!!
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Assume this is for my post? (how very dare you!)addick1965 said:FFS!!
It's not just the mess - although that will piss off local residents, the council etc, but it costs to get people to clear stuff up. It's a big problem on the railways.0 -
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