Redcarter has kindly pointed out to me there is no problem with the ads on our site when he clicks on via Newsnow.
So instead of using the bitly shortened links I have been for the last couple of months I will try the full link instead to see if that solves the problem.
http://www.newsshopper.co.uk/sport/10188086.Powell_rues_what_might_have_been_had_Wagstaff_scored_against_Owls/ 
