Season tickets for Charlton’s 2013/14 campaign go back on sale at 9am on Monday, with an increase in prices from the pre-deadline rates.
The Addicks have taken a giant stride towards securing Championship football again next term by earning seven points from the last nine available to move up to 12th in the table.
And more than 8,000 supporters, excluding hospitality places, have already secured their seat at The Valley next season by taking advantage of the savings available by renewing before April 8th.
In April 2011, 6,253 supporters had purchased a season ticket before the deadline, while 12 months ago the number of fans taking advantage of the early bird rate – before the club had clinched promotion from League One – was around 9,200.
The club announced at that time that price increases would be in store in future campaigns as the Addicks returned to previous Championship price levels, but despite the rise, commercial centre staff have been extremely busy working through a backlog of completed application forms submitted by Monday evening.
Chief commercial officer Ben Kensell said: “We’re delighted by the number of fans who have so far committed to next season, and we’re well on course to surpass the 10,000-mark again in 2013/14. This really is a phenomenal show of support and loyalty once again.
“No one would deny that the team’s home form this season has made it a more difficult sell than last year, when we’d won 12 home games by the same stage and when promotion was on the horizon, particularly when coupled with the price rise and tough economic times.
“But we’re really pleased with the response so far, and with fans still set to save up to £134 on purchasing on a match-by-match basis next season, it’s definitely well worth investing in a season ticket before the start of the new campaign in August.”
Adult season tickets are now available from £335 (£285 in the family stand with an accompanying U18 place), while over 60 and U21 place are available from £245.
Did anyone note the pre-deadline prices? Notably for the NW quad over 60's. I just want to know how much it has risen by.
Someone else might be able to confirm but I'm pretty sure over 60's in NW were £210 - so an increase of £35 up to £245. If that is correct then it represents a bigger percentage increase for this price range when compared to £300 up to £335.
As I say I'm not positive on that price but at one stage I was considering getting one myself.
£335 really isn't bad and I'm actually pleasantly surprised. If the avg season ticket price is, say £200, then if we hit the 10,000 mark then that's £2m in ticket revenue. I'd imagine match day ticket revenue to be around £3m (avg tkt £15 x 8,000 x 25). So a total of £5m in ticket revenues sounds about right. Can anyone remember from the financial results how this compares to the last year ?
Sensible increases. I thought the lowest would go up from £300 to £330, so £335 is about right imo. A smaller increase could have meant lots of whinges that people needn't have bothered to buy early & a bigger increase would have been too expensive.
£335 really isn't bad and I'm actually pleasantly surprised. If the avg season ticket price is, say £200, then if we hit the 10,000 mark then that's £2m in ticket revenue. I'd imagine match day ticket revenue to be around £3m (avg tkt £15 x 8,000 x 25). So a total of £5m in ticket revenues sounds about right. Can anyone remember from the financial results how this compares to the last year ?
That's quite a big overstatement of the match ticket revenue, which is about 1,500 away sales and 3,000 home on average, certainly at full price. I expect the latter is lower than that this season.
Disappointing that we are sliding backwards on season tickets again, although not unexpected. It is possible, however, that some people who were prepared to commit early last year will wait and see what happens off the pitch over the summer.
The numbers may also not be a like for like comparison, but it's hard to tell.
£335 really isn't bad and I'm actually pleasantly surprised. If the avg season ticket price is, say £200, then if we hit the 10,000 mark then that's £2m in ticket revenue. I'd imagine match day ticket revenue to be around £3m (avg tkt £15 x 8,000 x 25). So a total of £5m in ticket revenues sounds about right. Can anyone remember from the financial results how this compares to the last year ?
That's quite a big overstatement of the match ticket revenue, which is about 1,500 away sales and 3,000 home on average, certainly at full price. I expect the latter is lower than that this season.
Disappointing that we are sliding backwards on season tickets again, although not unexpected. It is possible, however, that some people who were prepared to commit early last year will wait and see what happens off the pitch over the summer.
The numbers may also not be a like for like comparison, but it's hard to tell.
Wow, thank you - that shows just how many comps we must give away. So total ticket revenue is actually closer to £3.5m then.
£335 really isn't bad and I'm actually pleasantly surprised. If the avg season ticket price is, say £200, then if we hit the 10,000 mark then that's £2m in ticket revenue. I'd imagine match day ticket revenue to be around £3m (avg tkt £15 x 8,000 x 25). So a total of £5m in ticket revenues sounds about right. Can anyone remember from the financial results how this compares to the last year ?
That's quite a big overstatement of the match ticket revenue, which is about 1,500 away sales and 3,000 home on average, certainly at full price. I expect the latter is lower than that this season.
Disappointing that we are sliding backwards on season tickets again, although not unexpected. It is possible, however, that some people who were prepared to commit early last year will wait and see what happens off the pitch over the summer.
The numbers may also not be a like for like comparison, but it's hard to tell.
Wow, thank you - that shows just how many comps we must give away. So total ticket revenue is actually closer to £3.5m then.
Season ticket revenue should be a bit over £2m on the numbers.
When the Kuwaiti's come finalise their purchase of the club will they be allowed to push the prices up higher or not given they are now advertised? ;-)
It is weird in that we are one step closer to returning to the Premier League and yet numbers are down. Third division is a place I NEVER want to go again and yet the optimism from winning the title last season shows in the numbers. In a way there is a catch 22 in that people are waiting for squad improvements and improved form. My question is simple: if we wanted instant glory then would we be going to the Valley in the first place?
Perhaps we as fans can help rebuild the numbers - recognise that this season with all those painful home performances was a big step on the way back. The squad is virtually over the line and is only one point from 9th place. Irrespective of the investment in the playing staff, perhaps the ST holders on here should discuss the way forwards to fill a proportion of those empty seats come rain or shine. It's too easy to wait for someone else to do something like throw an extra few million at some star players. More seats sold will make it easier for the owners to raise finance or sell on as well as closing the gap (slowly) on the year on year losses - and that's one of the main reasons a Charlton supporters Trust was established.
I could say more, a lot more but now is not the time... All I am stating is that we as stakeholders need to speak with a united voice and help this club back up the league.
£335 really isn't bad and I'm actually pleasantly surprised. If the avg season ticket price is, say £200, then if we hit the 10,000 mark then that's £2m in ticket revenue. I'd imagine match day ticket revenue to be around £3m (avg tkt £15 x 8,000 x 25). So a total of £5m in ticket revenues sounds about right. Can anyone remember from the financial results how this compares to the last year ?
That's quite a big overstatement of the match ticket revenue, which is about 1,500 away sales and 3,000 home on average, certainly at full price. I expect the latter is lower than that this season.
Disappointing that we are sliding backwards on season tickets again, although not unexpected. It is possible, however, that some people who were prepared to commit early last year will wait and see what happens off the pitch over the summer.
The numbers may also not be a like for like comparison, but it's hard to tell.
Wow, thank you - that shows just how many comps we must give away. So total ticket revenue is actually closer to £3.5m then.
Season ticket revenue should be a bit over £2m on the numbers.
The overall matchday revenue is about £5M which is similar to the TV deals - Football League + Sky solidarity monies. The price increase will move that up if attendances stay the same but what if the fans and the club launched a campaign to increase the gates by another 10% and get us back over 20,000. There are literally thousands of lapse season ticket holders - I'm sure many of these come to some games just have some may have lost the interest or were only ever interested in Premier League footy.
We have a new set of people at the club but perhaps the fans can come up with a few ideas to rebuild the support? More gate money, more beers sold, more programmes sold and suddenly we are on the way back!
£335 really isn't bad and I'm actually pleasantly surprised. If the avg season ticket price is, say £200, then if we hit the 10,000 mark then that's £2m in ticket revenue. I'd imagine match day ticket revenue to be around £3m (avg tkt £15 x 8,000 x 25). So a total of £5m in ticket revenues sounds about right. Can anyone remember from the financial results how this compares to the last year ?
That's quite a big overstatement of the match ticket revenue, which is about 1,500 away sales and 3,000 home on average, certainly at full price. I expect the latter is lower than that this season.
Disappointing that we are sliding backwards on season tickets again, although not unexpected. It is possible, however, that some people who were prepared to commit early last year will wait and see what happens off the pitch over the summer.
The numbers may also not be a like for like comparison, but it's hard to tell.
Wow, thank you - that shows just how many comps we must give away. So total ticket revenue is actually closer to £3.5m then.
Season ticket revenue should be a bit over £2m on the numbers.
The overall matchday revenue is about £5M which is similar to the TV deals - Football League + Sky solidarity monies. The price increase will move that up if attendances stay the same but what if the fans and the club launched a campaign to increase the gates by another 10% and get us back over 20,000. There are literally thousands of lapse season ticket holders - I'm sure many of these come to some games just have some may have lost the interest or were only ever interested in Premier League footy.
We have a new set of people at the club but perhaps the fans can come up with a few ideas to rebuild the support? More gate money, more beers sold, more programmes sold and suddenly we are on the way back!
The reason to be cautious of the other matchday revenue is cost of sale. Marginal ticket revenue will generally flow straight through to the bottom line; other things from pies to programmes have a significant cost of sale, i.e. there is no cost to using a seat that is there already and up to a point no extra stewards or turnstile operators are required, but a pie has to be bought and cooked before it can be sold and someone has be employed to order it, heat it up and sell it.
Of course to some extent that extra ancillary revenue flows with extra fans, but even with an U11 at £5 the ticket revenue net of VAT is likely to have a greater impact on the bottom line than than what they buy.
The other thing to say is that over 20 years our club has had more input from more supporters about how to build attendances than any other in the country bar none. Nobody has a monopoly of wisdom and there is always a need for fresh ideas, but what this board has done so far is shut down those mechanisms while moving towards a position of trying to increase the return from existing supporters.
Based on current numbers they will increase the season ticket revenue by about £250k on last season and perhaps they will pick up extra match ticket revenue from the newly lapsed season-ticket holders, if in fact we end up down by the end of the summer, but this is likely to be partially offset by the extra comps they have included in season-ticket books going to people who would have paid. That is likely to be 20,000 potential extra comps in circulation, albeit I doubt if half will be used, when the club is already issuing about 50-60,000 a year.
Comments
(£340)
cafc.co.uk/tickets/season-tickets/
The Addicks have taken a giant stride towards securing Championship football again next term by earning seven points from the last nine available to move up to 12th in the table.
And more than 8,000 supporters, excluding hospitality places, have already secured their seat at The Valley next season by taking advantage of the savings available by renewing before April 8th.
In April 2011, 6,253 supporters had purchased a season ticket before the deadline, while 12 months ago the number of fans taking advantage of the early bird rate – before the club had clinched promotion from League One – was around 9,200.
The club announced at that time that price increases would be in store in future campaigns as the Addicks returned to previous Championship price levels, but despite the rise, commercial centre staff have been extremely busy working through a backlog of completed application forms submitted by Monday evening.
Chief commercial officer Ben Kensell said: “We’re delighted by the number of fans who have so far committed to next season, and we’re well on course to surpass the 10,000-mark again in 2013/14. This really is a phenomenal show of support and loyalty once again.
“No one would deny that the team’s home form this season has made it a more difficult sell than last year, when we’d won 12 home games by the same stage and when promotion was on the horizon, particularly when coupled with the price rise and tough economic times.
“But we’re really pleased with the response so far, and with fans still set to save up to £134 on purchasing on a match-by-match basis next season, it’s definitely well worth investing in a season ticket before the start of the new campaign in August.”
Adult season tickets are now available from £335 (£285 in the family stand with an accompanying U18 place), while over 60 and U21 place are available from £245.
All U11 prices are unchanged at £50, while the U18 rate is only £125. A full list of 2013/14 season-ticket prices can be found below
Read more at http://www.cafc.co.uk/tickets/season-tickets/#ci8B1R4RZ5MW7PIs.99
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Welcome Ben Kensell, first quote on the OS, I believe.
"0ver 8,000" is approx 90% of where we were the same time last season (9050).
Not bad IMHO considering the economy and the poor home form.
I just want to know how much it has risen by.
Good point
As I say I'm not positive on that price but at one stage I was considering getting one myself.
A smaller increase could have meant lots of whinges that people needn't have bothered to buy early & a bigger increase would have been too expensive.
Disappointing that we are sliding backwards on season tickets again, although not unexpected. It is possible, however, that some people who were prepared to commit early last year will wait and see what happens off the pitch over the summer.
The numbers may also not be a like for like comparison, but it's hard to tell.
I think my East stand seat was 440 and is now 475 so 35 increase same as the cheap seats.
I'd that the same elsewhere?
Perhaps we as fans can help rebuild the numbers - recognise that this season with all those painful home performances was a big step on the way back. The squad is virtually over the line and is only one point from 9th place. Irrespective of the investment in the playing staff, perhaps the ST holders on here should discuss the way forwards to fill a proportion of those empty seats come rain or shine. It's too easy to wait for someone else to do something like throw an extra few million at some star players. More seats sold will make it easier for the owners to raise finance or sell on as well as closing the gap (slowly) on the year on year losses - and that's one of the main reasons a Charlton supporters Trust was established.
I could say more, a lot more but now is not the time... All I am stating is that we as stakeholders need to speak with a united voice and help this club back up the league.
We have a new set of people at the club but perhaps the fans can come up with a few ideas to rebuild the support? More gate money, more beers sold, more programmes sold and suddenly we are on the way back!
Of course to some extent that extra ancillary revenue flows with extra fans, but even with an U11 at £5 the ticket revenue net of VAT is likely to have a greater impact on the bottom line than than what they buy.
The other thing to say is that over 20 years our club has had more input from more supporters about how to build attendances than any other in the country bar none. Nobody has a monopoly of wisdom and there is always a need for fresh ideas, but what this board has done so far is shut down those mechanisms while moving towards a position of trying to increase the return from existing supporters.
Based on current numbers they will increase the season ticket revenue by about £250k on last season and perhaps they will pick up extra match ticket revenue from the newly lapsed season-ticket holders, if in fact we end up down by the end of the summer, but this is likely to be partially offset by the extra comps they have included in season-ticket books going to people who would have paid. That is likely to be 20,000 potential extra comps in circulation, albeit I doubt if half will be used, when the club is already issuing about 50-60,000 a year.