I'm sure this won't happen but when our new shirts come out (and this is not a Charlton thing, it's a thing with 99.9% of teams) but when they come out the sponsors name will still be that peable material. It's pealing away on the home shirt and on this season's white away shirt. I have seen it both on Charlton and other football teams shirts with the sponsor pealing away. and I've have the Macron pealing off on the white away as well.
We used to have felt for the sponsors. That was much more durable but got discoloured. For example whether it be white or black it would go grey.
When we played our only game at the Keepmoat Stadium (Doncaster) their sponsor was embroidered like the badge and the kit supplier logo. Sometimes the sponsor name is woven into the fabaric. Why can't more teams embroider their sponsor in. It would last a lifetime and not get discoloured.
Doubtless though our new shirts along with all other teams new shirts next season will have that pealable material.
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Still have an all sports one that hasn't peeled!
I always wash at 30 or 40 maximum depending on what is joining it in there.
Problem is I live at number 11.
(With thanks to Bob Monkhouse.)
I'll get me coat.