Following on from my comments on the pub thread, be interested to know if anybody else thinks it would bea good idea for the club to start selling real ale in the ground. I know a lot of people who would be more inclined to use the bars in the ground rather thanb trry and squeeze into the ever decreasing number of pubs nearby, if it wasn't just Fosters and some other smoothflow type bitter nonsense. I'm convinced the club would profit out of this and would also increase the quality of the matchday experience. I know Charlton are a football club and not a brewery but anything that could raise more money and increase the enjoyment of fans is worth considering. Football and beer go hand in hand and although Foster's is alright that other stuff is garbage in my opinion.
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I f**king hate Fosters, it turns my stomach.
Agreed - but Palace have started doing it so it must be possible and there really ain't that much to it. It is a bit more hassle which is why the shittier pubs don't do it, but that's why they are shittier pubs. I'm convinced it would be a winner.
I think there was a problem about expiry and demand
How about some kind of link up with Greenwich's own Meantime Brewery?
You say you are "convinced the club would profit out of this" but have you costed it out at all, worked out the set up costs, calculated the break even point for sales etc?
Pouring them would be a problem for our bar staff but I'm sure they would get the hang of it.
Well your glass is half full whatever! For goodness sake try being a little more positive.
I like Meantime's beer range, they even do a wheat beer lager type thing for the girls.
Thier London Porter, not cheap but much better than the euro fizz people drink because they dont know any better.
I would deffo drink more inside the ground as Johns Smith is not good it would encourage me to arrive earlier and maybe have one or maybe 2 at half time.
Sure most Ale drinkers would agree
Not a massive fan of Meantime, find their beers a bit heavy. Pint of London Pride however, or maybe a Hobgoblin... now we're talking :-)
However, getting some local Meantime beer in is a good shout. They brew some good bottled stuff, and most of their draught beer is keg not cask anyway. They wouldn't match the price discount from the euro fizz people though.
We did ask, and the Club was not enthusiastic for some of the reasons already mentioned here.
I think the main one was that stuff won't keep from one matchday to the next. That means that supply would always have to be kept below demand, meaning that there would frequently be disgruntled customers hearing that "we've run out ... sorry."
I think there would be more mileage in fans speaking to Paul Ellison to find out exactly what options are available within the existing contract ... and then maybe conducting a survey to see what the majority of fans would prefer from the available options. The Fans' Forum told the Club previously that supporters might well prefer to pay a bit extra for something better that Fosters, John Smiths etc. The re-introduction of bottled beer had a bit to do with that, but there is clearly still some progress to be made.
All in all, I think real ale is probably a non-starter, but improvements on the current selection shouldn't be difficult, albeit at a cost.
Problem is you would need to keep it cool, though not cold, and that might be a problem next to the pies!
I've just had a couple of pints of Doom tonight. But then I do live in Cornwall.
Thanks, i have - i've emailed Paul Ellis as Henry suggested. Can't see any real argument against it. You can buy barrels of real ale to take home so there's no equipment / start up cost and you just increase the nr of barrels until demand is met. If you chuck away half or quarter of a barrel sometimes, so what, you price it accordingly. I await Paul's feedback and will report back with it.
They own a few decent beer brands - Deuchards and I'm sure they own Theakston as well.