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MAKEOVER

edited August 2009 in Not Sports Related
http://www.weeklytimesnow.com.au/article/2009/08/26/107315_business-news.html

AUSTRALIA'S image will get a make-over courtesy of a $20-million, four-year federal plan to develop a new international brand for the "lucky country".

Trade Minister Simon Crean announced the Building Brand Australia plan today, saying Australia needed a new image to capture its diverse qualities.

"It is about selling Australia to the world.” Mr Crean said

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