Tiered Membership Scheme Incoming?

shirty5 said:

https://www.leytonorient.com/news/2025/november/26/join-today--the-o-s-all-new-membership-scheme--forever-orient-/

Will the same be incoming to us soon then? 

Vastly over complicated scheme from small club designed to scrape more revenue from existing supporters around things they already get as season ticket holders and regular away travellers.

shirty5 said:

Airman Brown said:

shine166 said:

cafc999 said:

For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure? 

I

We can scrap tiered pricing all together if you like, so no more kids discounts or OaP deals plus all seats the same priced.

Nothing wrong with a tiered system if it brings more money in and is realistic.

So, for example, you could force people to join a new membership scheme to buy away tickets. That would bring in money. How would you feel about it, because it happens elsewhere?

If that was ever to happen then unless that membership price is cheaper than a yearly subscription to Valley Gold, that would see the membership on Valley Gold plummet considerably 

The club would be crazy to bring in such an option especially when a percentage of the Valley Gold money goes into the Academy

They could do it though. You could have a tiered away priority band of “Valley Gold + away membership scheme”. I would pay for it as I live 200+ miles from The Valley and most of my games are away games. 

The Red Robin said:

ElfsborgAddick said:

fenaddick said:

Airman Brown said:

We have circa 6.000 empty seats. That should be the priority for increasing revenue - of course it won’t be because that would require more work than jacking up the cost to established supporters.

A well run marketing/ticketing team would have the capacity to both fill those seats and look into a membership scheme 

A winning football team fills seats.

Stoke are a winning football team. Lots of empty seats there the other night. 

A cold Tuesday night in Stoke is even too much for the locals!

blackpool72 said:

AndyG said:

Airman Brown said:

We have circa 6.000 empty seats. That should be the priority for increasing revenue - of course it won’t be because that would require more work than jacking up the cost to established supporters. That in turn will make it more difficult to fill those seats.

Late night’s attendance was easily the worst for home supporters this season, despite lower prices. This was inevitable, but shows you cannot price people into evening games*, which most of us already know. 

* you probably could do something but you’d have to be a lot more ambitious than the pricing last night.

The problem with midweek games at the valley is getting there for fans that don’t live in the area. The Valley will hopefully always be our home but I must admit it is an absolute pain in the arse to get to and home from in an acceptable timeframe when people have work to think of 

I firmly believe a 7pm kick off would help.
Especially for those wishing to bring children to the game  

Don't think it would. Many have to dash home from work, even leave work a bit early, and losing 45 minutes would stop many going. Also if you are taking kids and getting home at 9.30/10pm to say Bexleyheath then 45 mins later is neither here nor there surely. 

Airman Brown said:

shirty5 said:

https://www.leytonorient.com/news/2025/november/26/join-today--the-o-s-all-new-membership-scheme--forever-orient-/

Will the same be incoming to us soon then? 

Vastly over complicated scheme from small club designed to scrape more revenue from existing supporters around things they already get as season ticket holders and regular away travellers.

But pretty much exactly the same as VG 

Radostanradical said:

I think its about time they start doing to maximise customer engagement, alot of our customers still live in the 90s. I've long advocated that we should be maximising the upper north section as a influencer zone so giving subsidised season tickets to individuals who are local with significant social media following and moving some of our legacy customers to the east stand or west stand.

Preferably we would move them to the West as the tickets are more expensive and that would make up for the subsidised season tickets in the North. So we wouldnt actually lose money and get sognificant amount of free advertisement via an increased social media presence. Its win/win for all.

shirty5 said:

https://www.leytonorient.com/news/2025/november/26/join-today--the-o-s-all-new-membership-scheme--forever-orient-/

Will the same be incoming to us soon then? 

Went college round there one of my teachers (giving one of their talks) said the students "you should be thinking more like Man utd (they were from Manchester)/ Arsenal than Leyton Orient"

blackpool72 said:

AndyG said:

Airman Brown said:

We have circa 6.000 empty seats. That should be the priority for increasing revenue - of course it won’t be because that would require more work than jacking up the cost to established supporters. That in turn will make it more difficult to fill those seats.

Late night’s attendance was easily the worst for home supporters this season, despite lower prices. This was inevitable, but shows you cannot price people into evening games*, which most of us already know. 

* you probably could do something but you’d have to be a lot more ambitious than the pricing last night.

The problem with midweek games at the valley is getting there for fans that don’t live in the area. The Valley will hopefully always be our home but I must admit it is an absolute pain in the arse to get to and home from in an acceptable timeframe when people have work to think of 

I firmly believe a 7pm kick off would help.
Especially for those wishing to bring children to the game  

It literally depends on each individual circumstance. For me, a 7pm kick off would most definitely help, but that won’t be the case for many, the same as it isn’t for many as it is now.

Got to say, I used to hate early kick offs, but now a 12.30pm kick off is the best time for me.

Redskin said:

Radostanradical said:

I think its about time they start doing to maximise customer engagement, alot of our customers still live in the 90s. I've long advocated that we should be maximising the upper north section as a influencer zone so giving subsidised season tickets to individuals who are local with significant social media following and moving some of our legacy customers to the east stand or west stand.

Preferably we would move them to the West as the tickets are more expensive and that would make up for the subsidised season tickets in the North. So we wouldnt actually lose money and get sognificant amount of free advertisement via an increased social media presence. Its win/win for all.

Beyond me why so many of customers are against change to make us a sustainable business. Ultimately football is all about the product, look at something like the Baller League its insane given our demographic we arent doing anyyhing to try to get in on that action. Im not talking us actually entering of course but putting in measures to attract the same crowd.

I know we have customers who supported our business for years but whetger they like it or not social media is huge now days and its just simply fact a customer wwitha significant following on socials is worth more to us as a busines than someone who doesnt but feels entitled because they have been a customer for years.

Simply stated its a good plan, place new social media heavy fans in upper north with subsidarys to attract them and move other fans to west to offset costs. We get increased FREE sponsorship and offset the costs by legacy customere buying more expensive tickets in west. Its a win/win for all involved.

aliwibble said:

Because pissing off your existing customer base in an attempt to attract a group of people that have no interest in the club is batshit mental 

Such a bizarre take, our legacy customers will always support this club. Just because one may have been a customer of our business for a long time doesnt mean you get have things your own way or have precedence over newer more high value fans who provide more worth to the business. Its not bat shit its innovation, its literally how businesses operate, supermarkets brought in self service and older generations complained about but newer younger generations prefer it.

Restaurants change the menu to attract new customers, same with cinema's and films too. Im afraid you may just be stuck in the past. Sometimes i think a significant portion of our customers want our business to fail.

msomerton said:

Radostanradical said:

aliwibble said:

Because pissing off your existing customer base in an attempt to attract a group of people that have no interest in the club is batshit mental 

Such a bizarre take, our legacy customers will always support this club. Just because one may have been a customer of our business for a long time doesnt mean you get have things your own way or have precedence over newer more high value fans who provide more worth to the business. Its not bat shit its innovation, its literally how businesses operate, supermarkets brought in self service and older generations complained about but newer younger generations prefer it.

Restaurants change the menu to attract new customers, same with cinema's and films too. Im afraid you may just be stuck in the past. Sometimes i think a significant portion of our customers want our business to fail.

We are customers, not fans. 

100% agree, the day of "fans" is ancient history. We need to appeal to consumers. Sure we can get some old school rattles and talk about pride for our legacy customers, even let them call themselves fans so they feel more comfortable. Im glad youre as likeminded and forward thinking as i am.