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Tiered Membership Scheme Incoming?
Comments
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Everyone who wants a bright advertising board will get one.WSS said:Top tier will be allowed to control the brightness of the advertising boards?1 -
LargeAddick said:
Oooh, desserts. The rest of us call them pudding.bobmunro said:Lincsaddick said:The mooted tiered (not tired) scheme must be expected to raise loadsa money in order to pay the new manager a good salary + with escalating benefits and exclusive experiences. I await news of the 'exclusive benefits'West Stand will be tier 1 and the nearer you are to the Director's Box the more exclusive the benefits. If you sit next to Curbs (albeit separated by a dwarf concrete wall) then the world is your lobster.About time West Lower Block D Row T got their rightful desserts.
I still call them afters.
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TBF, I noticed hot water in the north upper bogs last night and the hand dryer that's been broken since before the Duchatelet days (I'd guess) has been replaced, so the club are making improvements.CAFCBill said:What membership tier gets me a hot water option when washing my hands?3 -
We have circa 6.000 empty seats. That should be the priority for increasing revenue - of course it won’t be because that would require more work than jacking up the cost to established supporters. That in turn will make it more difficult to fill those seats.
Late night’s attendance was easily the worst for home supporters this season, despite lower prices. This was inevitable, but shows you cannot price people into evening games*, which most of us already know.* you probably could do something but you’d have to be a lot more ambitious than the pricing last night.6 -
A well run marketing/ticketing team would have the capacity to both fill those seats and look into a membership schemeAirman Brown said:We have circa 6.000 empty seats. That should be the priority for increasing revenue - of course it won’t be because that would require more work than jacking up the cost to established supporters.0 -
We can scrap tiered pricing all together if you like, so no more kids discounts or OaP deals plus all seats the same priced.cafc999 said:For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure?
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Nothing wrong with a tiered system if it brings more money in and is realistic.1 -
So, for example, you could force people to join a new membership scheme to buy away tickets. That would bring in money. How would you feel about it, because it happens elsewhere?shine166 said:
We can scrap tiered pricing all together if you like, so no more kids discounts or OaP deals plus all seats the same priced.cafc999 said:For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure?
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Nothing wrong with a tiered system if it brings more money in and is realistic.0 -
Unless we're top of the table or the tickets are a fiver, we ain't going to sell out a Tuesday night game that's also readily available on TV in November0
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Speaking personally, I find it hard to imagine what benefit the club could offer me that I don’t already receive that I would be interested in, which is why I think you will find that it will have to include things that are already available generally in order to drive revenue. Of course I may not be typical, but I don’t think I’m atypical either in terms of established supporters.fenaddick said:
A well run marketing/ticketing team would have the capacity to both fill those seats and look into a membership schemeAirman Brown said:We have circa 6.000 empty seats. That should be the priority for increasing revenue - of course it won’t be because that would require more work than jacking up the cost to established supporters.We’ve already seen in the hiking of away coach fares, for example, that the policy is to scrape more revenue out of committed supporters, even when the marginal income is trivial and could probably be achieved by increasing volume rather than price.
It’s a legitimate approach, but it’s not the only one. My view is that you fill the stadium first. That will generate more revenue and it’s more sustainable.10 -
I am tempted to agree, especially with VG in existence but I can understand the desire to at least explore optionsAirman Brown said:
Speaking personally, I find it hard to imagine what benefit the club could offer me that I don’t already receive that I would be interested in, which is why I think you will find that it will have to include things that are already available generally in order to drive revenue. Of course I may not be typical, but I don’t think I’m atypical either in terms of established supporters.fenaddick said:
A well run marketing/ticketing team would have the capacity to both fill those seats and look into a membership schemeAirman Brown said:We have circa 6.000 empty seats. That should be the priority for increasing revenue - of course it won’t be because that would require more work than jacking up the cost to established supporters.We’ve already seen in the hiking of away coach fares, for example, that the policy is to scrape more revenue out of committed supporters, even when the marginal income is trivial and could probably be achieved by increasing volume rather than price.
It’s a legitimate approach, but it’s not the only one.0 -
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I already pay for VG for something very similar, so fine with me.Airman Brown said:
So, for example, you could force people to join a new membership scheme to buy away tickets. That would bring in money. How would you feel about it, because it happens elsewhere?shine166 said:
We can scrap tiered pricing all together if you like, so no more kids discounts or OaP deals plus all seats the same priced.cafc999 said:For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure?
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Nothing wrong with a tiered system if it brings more money in and is realistic.0 -
I don’t because I go to most of the away games. But I think VG benefits will come under threat so that everyone pays more.shine166 said:
I already pay for VG for something very similar, so fine with me.Airman Brown said:
So, for example, you could force people to join a new membership scheme to buy away tickets. That would bring in money. How would you feel about it, because it happens elsewhere?shine166 said:
We can scrap tiered pricing all together if you like, so no more kids discounts or OaP deals plus all seats the same priced.cafc999 said:For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure?
I
Nothing wrong with a tiered system if it brings more money in and is realistic.0 -
If that was ever to happen then unless that membership price is cheaper than a yearly subscription to Valley Gold, that would see the membership on Valley Gold plummet considerablyAirman Brown said:
So, for example, you could force people to join a new membership scheme to buy away tickets. That would bring in money. How would you feel about it, because it happens elsewhere?shine166 said:
We can scrap tiered pricing all together if you like, so no more kids discounts or OaP deals plus all seats the same priced.cafc999 said:For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure?
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Nothing wrong with a tiered system if it brings more money in and is realistic.
The club would be crazy to bring in such an option especially when a percentage of the Valley Gold money goes into the Academy
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As a match going supporter in the AC Stand, I 100% prefer a home crowd like last night to a padded out one like Saturday3
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I agree and I’d be surprised if it was £120 a year, but I predict they will want to do it. Also from a narrowly financial perspective the club doesn’t care about away support. It’s obviously a much more complex issue for the fanbase.shirty5 said:
If that was ever to happen then unless that membership price is cheaper than a yearly subscription to Valley Gold, that would see the membership on Valley Gold plummet considerablyAirman Brown said:
So, for example, you could force people to join a new membership scheme to buy away tickets. That would bring in money. How would you feel about it, because it happens elsewhere?shine166 said:
We can scrap tiered pricing all together if you like, so no more kids discounts or OaP deals plus all seats the same priced.cafc999 said:For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure?
I
Nothing wrong with a tiered system if it brings more money in and is realistic.
The club would be crazy to bring in such an option especially when a percentage of the Valley Gold money goes into the Academy
The fundamental structural problem with Charlton as a business (over and above the wider issues that affect all clubs) is inadequate demand. It dictates everything else. You can run away from that conclusion all you like, but building support is only real route to success.4 -
Congratulations, but if thats the case I stop supporting VG and take up the new membership, problem solved.Airman Brown said:
I don’t because I go to most of the away games. But I think VG benefits will come under threat so that everyone pays more.shine166 said:
I already pay for VG for something very similar, so fine with me.Airman Brown said:
So, for example, you could force people to join a new membership scheme to buy away tickets. That would bring in money. How would you feel about it, because it happens elsewhere?shine166 said:
We can scrap tiered pricing all together if you like, so no more kids discounts or OaP deals plus all seats the same priced.cafc999 said:For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure?
I
Nothing wrong with a tiered system if it brings more money in and is realistic.0 -
Valley Gold isn't an efficient way of raising money as far as the club is concerned. Half, I think, of its revenue is paid out in prizes. The club will see the season ticket and club shop discounts as a cost against the income it receives from VG, while the away ticket priority is something it can monetise more effectively.
What that misses is that the scheme is established, is something fans are comfortable supporting because of its history and believe is related to the academy, although that's probably marketing more than reality (in other words, it's not certain that the academy budget would be lower if VG didn't exist).
The head bean counter will look at that and say, suppose we introduce a membership scheme that offers all those things but isn't a lottery and we put hooks in that force people to Join - like the right to buy away tickets or, for other people, to use Crossbars/Fans' Bar. Push coach prices up even further, with a "discount" for members. We can then take all the membership income, and if Valley Gold takes a hit we'll more than make it up and we'll be in control.
Of course they may find things are a bit more complicated in practice.3 -
If we finish top 10 and spend a bit in the next window I can see a few extra thousand coming through the gates per game next season.
The opportunities to genuinely consider increasing revenue by offering top tier hospitality become genuinely viable in the premier league -
When you watch you tube channels like "the padded seat" you can see how much is being spent and how much is being made by the clubs for that investment -
Would absolutely make sense to to do some good R and D and build out a similar offering.0 -
the major driver for attendances is onfield results
there ain't no marketing genius yet born who can influence those outcomes
last night soundly reinforced that discounted ticket prices do little to stimulate demand, or even mitigate midweek churn
For us Curbsiders it didn't look like Saturday's kidsforaquid had much impact on numbers
It took 3 seasons in PL from 2001 to 2003 for Charlton to effectively sell out home league games
The uncomfortable truth for owners and fans alike may be that in this division, the ceiling on sustained demand for tickets is no higher than 20000
Increasing ticket revenue would seem therefore to rely on inflated pricing.
From 33 years of attending the Valley I'd venture that demand will prove to be highly price sensitive
Rinsing the established supporter base could go very wrong very quickly
The optimist in me takes heart from the obvious expansion of commercial revenue opportunities around the ground on matchday - all those illuminated hoardings are being paid for by somebody, I counted 10 mascots on Saturday - I've no idea what dent those streams make in the operating loss but the direction of travel looks to be positive.
A theme a certain Westminster bean counter should be embracing - the broadest shoulders will better carry a greater burden than the already overladen masses, overcharging the regulars would be a terrible, not to say counterproductive, choice.
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I'm upper tier, I look down upon him....
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And yet the reason we were able to sell out less attractive games in the Premier League was because we went out and brought those extra people in, for example by bringing thousands of paying groups and individuals in by coach.Billy_Mix said:the major driver for attendances is onfield results
there ain't no marketing genius yet born who can influence those outcomes
last night soundly reinforced that discounted ticket prices do little to stimulate demand, or even mitigate midweek churn
For us Curbsiders it didn't look like Saturday's kidsforaquid had much impact on numbers
It took 3 seasons in PL from 2001 to 2003 for Charlton to effectively sell out home league games
The uncomfortable truth for owners and fans alike may be that in this division, the ceiling on sustained demand for tickets is no higher than 20000
Increasing ticket revenue would seem therefore to rely on inflated pricing.
From 33 years of attending the Valley I'd venture that demand will prove to be highly price sensitive
Rinsing the established supporter base could go very wrong very quickly
The optimist in me takes heart from the obvious expansion of commercial revenue opportunities around the ground on matchday - all those illuminated hoardings are being paid for by somebody, I counted 10 mascots on Saturday - I've no idea what dent those streams make in the operating loss but the direction of travel looks to be positive.
A theme a certain Westminster bean counter should be embracing - the broadest shoulders will better carry a greater burden than the already overladen masses, overcharging the regulars would be a terrible, not to say counterproductive, choice.
Of course results, status, opposition, weather, timing etc all contribute to the mix. But the idea you can't affect crowds and increase revenue by interventions with circa 6,000 empty seats is just wrong. We know because we did it, in this division and the one above.
I do agree that Kid for a Quid and the minor price reductions for an evening game didn't and won't achieve anything, but that doesn't mean that nothing can ever make a difference.
Actually our attendances have been pretty good in the circumstances, but they can still be better.1 -
Not one person said scrap it!shine166 said:
We can scrap tiered pricing all together if you like, so no more kids discounts or OaP deals plus all seats the same priced.cafc999 said:For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure?
I
Nothing wrong with a tiered system if it brings more money in and is realistic.0 -
I know, just pointing we already have a tiered system of sorts and nobody complains.cafc999 said:
Not one person said scrap it!shine166 said:
We can scrap tiered pricing all together if you like, so no more kids discounts or OaP deals plus all seats the same priced.cafc999 said:For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure?
I
Nothing wrong with a tiered system if it brings more money in and is realistic.0 -
Suspect the gate last night would have been closer to 20k then 17k if the game had been last week during half term, then this week0
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It was probably more like 14,000-15,000 with the usual missing season-ticket holders. Maybe more would have come. I think there is a massive problem with Tuesday nights, particularly with live TV. They are a relatively unattractive proposition if you're not local. Home match ticket sale will probably have been half the Saturday matches.Rothko said:Suspect the gate last night would have been closer to 20k then 17k if the game had been last week during half term, then this week
If many people who have already paid won't come, it's bound to be hard to sell tickets.0 -
It was a choice in our house; kids couldn't come due to school the next morning, where they would have gone last week, with no school in the morning. Eldest got the first half on the telly insteadAirman Brown said:
It was probably more like 14,000-15,000 with the usual missing season-ticket holders. Maybe more would have come. I think there is a massive problem with Tuesday nights, particularly with live TV. They are a relatively unattractive proposition if you're not local. Home match ticket sale will probably have been half the Saturday matches.Rothko said:Suspect the gate last night would have been closer to 20k then 17k if the game had been last week during half term, then this week0 -
Is there really a viable way to increase mid-week attendances to be more in line with the weekend ones? Perhaps just make all mid-week games 'bronze' level regardless of the opposition, or introduce an even cheaper price tier just for these games?Airman Brown said:
It was probably more like 14,000-15,000 with the usual missing season-ticket holders. Maybe more would have come. I think there is a massive problem with Tuesday nights, particularly with live TV. They are a relatively unattractive proposition if you're not local. Home match ticket sale will probably have been half the Saturday matches.Rothko said:Suspect the gate last night would have been closer to 20k then 17k if the game had been last week during half term, then this week
If many people who have already paid won't come, it's bound to be hard to sell tickets.0 -
Which goes to show poor planning from the authorities. Although to be fair to the EFL, it’s UEFA’s fault this timeRothko said:
It was a choice in our house; kids couldn't come due to school the next morning, where they would have gone last week, with no school in the morning. Eldest got the first half on the telly insteadAirman Brown said:
It was probably more like 14,000-15,000 with the usual missing season-ticket holders. Maybe more would have come. I think there is a massive problem with Tuesday nights, particularly with live TV. They are a relatively unattractive proposition if you're not local. Home match ticket sale will probably have been half the Saturday matches.Rothko said:Suspect the gate last night would have been closer to 20k then 17k if the game had been last week during half term, then this week0 -
fenaddick said:
A well run marketing/ticketing team would have the capacity to both fill those seats and look into a membership schemeAirman Brown said:We have circa 6.000 empty seats. That should be the priority for increasing revenue - of course it won’t be because that would require more work than jacking up the cost to established supporters.
A winning football team fills seats.
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A winning football team fills *some* seats. Realistically we are in the best position we’ve been for over a decade and there are still plenty of empty seats. Continued good performances will certainly help fill them but so can good marketing, hopefully the two can happen at the same timeElfsborgAddick said:fenaddick said:
A well run marketing/ticketing team would have the capacity to both fill those seats and look into a membership schemeAirman Brown said:We have circa 6.000 empty seats. That should be the priority for increasing revenue - of course it won’t be because that would require more work than jacking up the cost to established supporters.
A winning football team fills seats.3
