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Tiered Membership Scheme Incoming?

WSS
WSS Posts: 25,085
in General Charlton

Saw a line in the recent job spec for a head of marketing (don't get me started on the unrealistic expectations of the role) here. Don't think this exists already outside of Valley Gold, does it?

"Member Tier Management: Develop tiered membership structure with escalating benefits and exclusive experiences."

Looks like pricing and ticketing strategy is part of the role (which I don't disagreed with as a marketer by the way)

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Comments

  • Henry Irving
    Henry Irving Posts: 85,314
    Yes, I'm told the Advisory Board have been working on this.
  • cafc999
    cafc999 Posts: 4,974
    edited 11:44AM
    For a club that keeps telling us about inslusivity and all being the same they are now working on a tiered membership structure? 

    I
  • cafcfan
    cafcfan Posts: 11,209
    Umm, I've read that. The bit that says "...maximising attendance and revenue per supporter" is a bit of a dichotomy isn't it?

    Anyway, it all sounds like it's going to cost us a lot more money.

  • Elthamaddick
    Elthamaddick Posts: 15,861
    WSS said:
    Top tier will be allowed to control the brightness of the advertising boards?
    they'll get a lock on the toilet door and a pre-poured HT pint
  • sam3110
    sam3110 Posts: 21,379
    Surely there's already a tier system in place, just not by name?

    You have people who have boxes
    You have people who do hospitality regularly
    You have season ticket holders
    You have Valley Gold members
    You have people who buy tickets in advance
    You have people who buy tickets on the day

    You can add names to each thing and give it a "Tier" but it won't actually change much 
  • shirty5
    shirty5 Posts: 19,278
    edited 11:59AM
    First thing they will be looking at is next seasons season ticket pricing and as below as of a day after Wembley the prices shown below in my opinion will be the Early Bird prices when they go on sale in 2026


    So I will be looking to pay £550 for my Zone 2 season ticket if I get in early 

    I payed £460 for this year’s season ticket but as soon as we got promoted then the majority of us knew those prices would go up considerably 


  • se9addick
    se9addick Posts: 32,085
    shirty5 said:
    First thing they will be looking at is next seasons season ticket pricing and as below as of a day after Wembley the prices shown below in my opinion will be the Early Bird prices when they go on sale in 2026


    So I will be looking to pay £550 for my Zone 2 season ticket if I get in early 

    I payed £460 for this year’s season ticket but as soon as we got promoted then the majority of us knew those prices would go up considerably 


    Isn’t it normally the case that the post-early bird price becomes the early bird price for the following season?
  • cafcfan
    cafcfan Posts: 11,209
    sam3110 said:
    Surely there's already a tier system in place, just not by name?

    You have people who have boxes
    You have people who do hospitality regularly
    You have season ticket holders
    You have Valley Gold members
    You have people who buy tickets in advance
    You have people who buy tickets on the day

    You can add names to each thing and give it a "Tier" but it won't actually change much 
    That's about right. (Although, of course many people feature in maybe two or three of those tiers.)

    But at the moment using your list, the people in tier 4 (Valley Gold) get priority for away ticket purchases by donating £120 a year, whereas the top two tiers get feck all for spending over £3k a year. 

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  • shirty5
    shirty5 Posts: 19,278
    se9addick said:
    shirty5 said:
    First thing they will be looking at is next seasons season ticket pricing and as below as of a day after Wembley the prices shown below in my opinion will be the Early Bird prices when they go on sale in 2026


    So I will be looking to pay £550 for my Zone 2 season ticket if I get in early 

    I payed £460 for this year’s season ticket but as soon as we got promoted then the majority of us knew those prices would go up considerably 


    Isn’t it normally the case that the post-early bird price becomes the early bird price for the following season?
    On the whole yes, however time will tell if that becomes the normality next year when those prices are announced 
  • Carter
    Carter Posts: 14,277
    Whatever they label the position as, its thankless. People don't come to football for the 'experience' not people I know anyway. Most people come to see one side or the other win. If one side wins more often than not, more people will come. 

    I get clubs have to squeeze as much as they can out of us and make every seat widget spend as much as possible but if they just get the basics right the rest will take care of itself. Don't have people waiting for a drink, find a selection of people who aren't complete morons to work the kiosks and bars and the revenue will flow 

    Before any of that, back the manager 
  • shirty5
    shirty5 Posts: 19,278
    edited 12:24PM
    Henry Irving said:
    Yes, I'm told the Advisory Board have been working on this.
    https://www.charltonafc.com/news/early-stages-charlton-advisory-board

    We have so many different boards at Charlton Athletic in this day and age, it’s best to highlight what individuals are on it and discussing this at present 


  • Steven81
    Steven81 Posts: 1,026
    cafcfan said:
    sam3110 said:
    Surely there's already a tier system in place, just not by name?

    You have people who have boxes
    You have people who do hospitality regularly
    You have season ticket holders
    You have Valley Gold members
    You have people who buy tickets in advance
    You have people who buy tickets on the day

    You can add names to each thing and give it a "Tier" but it won't actually change much 
    That's about right. (Although, of course many people feature in maybe two or three of those tiers.)

    But at the moment using your list, the people in tier 4 (Valley Gold) get priority for away ticket purchases by donating £120 a year, whereas the top two tiers get feck all for spending over £3k a year. 
    Yep that's not on at all.
  • Off_it
    Off_it Posts: 28,936
    cafcfan said:
    sam3110 said:
    Surely there's already a tier system in place, just not by name?

    You have people who have boxes
    You have people who do hospitality regularly
    You have season ticket holders
    You have Valley Gold members
    You have people who buy tickets in advance
    You have people who buy tickets on the day

    You can add names to each thing and give it a "Tier" but it won't actually change much 
    That's about right. (Although, of course many people feature in maybe two or three of those tiers.)

    But at the moment using your list, the people in tier 4 (Valley Gold) get priority for away ticket purchases by donating £120 a year, whereas the top two tiers get feck all for spending over £3k a year. 
    What??? Valley Gold members get priority tickets? When did they introduce that? That's gone under the radar a bit hasn't it?
  • se9addick
    se9addick Posts: 32,085
    Off_it said:
    cafcfan said:
    sam3110 said:
    Surely there's already a tier system in place, just not by name?

    You have people who have boxes
    You have people who do hospitality regularly
    You have season ticket holders
    You have Valley Gold members
    You have people who buy tickets in advance
    You have people who buy tickets on the day

    You can add names to each thing and give it a "Tier" but it won't actually change much 
    That's about right. (Although, of course many people feature in maybe two or three of those tiers.)

    But at the moment using your list, the people in tier 4 (Valley Gold) get priority for away ticket purchases by donating £120 a year, whereas the top two tiers get feck all for spending over £3k a year. 
    What??? Valley Gold members get priority tickets? When did they introduce that? That's gone under the radar a bit hasn't it?
    We should probably have a twenty page debate on whether it’s fair or not. 
  • Radostanradical
    Radostanradical Posts: 873
    edited 2:58PM
    I think its about time they start doing to maximise customer engagement, alot of our customers still live in the 90s. I've long advocated that we should be maximising the upper north section as a influencer zone so giving subsidised season tickets to individuals who are local with significant social media following and moving some of our legacy customers to the east stand or west stand.

    Preferably we would move them to the West as the tickets are more expensive and that would make up for the subsidised season tickets in the North. So we wouldnt actually lose money and get sognificant amount of free advertisement via an increased social media presence. Its win/win for all.
  • JohnnyH2
    JohnnyH2 Posts: 5,349
    Radostanradical said:
    I think its about time they start doing to maximise customer engagement, alot of our customers still live in the 90s. I've long advocated that we should be maximising the upper north section as a influencer zone so giving subsidised season tickets to individuals who are local with significant social media following and moving some of our legacy customers to the east stand or west stand.

    Preferably we would move them to the West as the tickets are more expensive and that would make up for the subsidised season tickets in the North. So we wouldnt actually lose money and get sognificant amount of free advertisement via an increased social media presence. Its win/win for all.
    Win/win except for those being moved to the expensive seats to subsidise people who have a 'following'
  • Radostanradical
    Radostanradical Posts: 873
    edited 3:03PM
    JohnnyH2 said:
    Radostanradical said:
    I think its about time they start doing to maximise customer engagement, alot of our customers still live in the 90s. I've long advocated that we should be maximising the upper north section as a influencer zone so giving subsidised season tickets to individuals who are local with significant social media following and moving some of our legacy customers to the east stand or west stand.

    Preferably we would move them to the West as the tickets are more expensive and that would make up for the subsidised season tickets in the North. So we wouldnt actually lose money and get sognificant amount of free advertisement via an increased social media presence. Its win/win for all.
    Win/win except for those being moved to the expensive seats to subsidise people who have a 'following'
    Well if they love their club surely they wouldn't be so selfish as to deny the club whats best for it, the club should be looking to maximise their profit by capitilising on loyal customers and new more higher worth associates
  • jose
    jose Posts: 696
    Whatever the tiered system is, whoever is doing it (in my opinion) should start with getting the fundamentals right, absolutely right, before you create more tiers.
    First priority stuff.
    It can be later you introduce the executive box with luxury design, where you watch the match lounging on a sheepskin covered chaise longue in silken robes of club colours, whilst being fed peeled grapes by attractive young attendants, as others serve you Dom Perignon, and others still gently cool you with ostrich feather fans.
    Start with working turnstiles and clean bogs.

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  • Laddick01
    Laddick01 Posts: 6,500
    Radostanradical said:
    I think its about time they start doing to maximise customer engagement, alot of our customers still live in the 90s. I've long advocated that we should be maximising the upper north section as a influencer zone so giving subsidised season tickets to individuals who are local with significant social media following and moving some of our legacy customers to the east stand or west stand.

    Preferably we would move them to the West as the tickets are more expensive and that would make up for the subsidised season tickets in the North. So we wouldnt actually lose money and get sognificant amount of free advertisement via an increased social media presence. It’s win/win for all.
    Excellent shout. I’d quite like to see us play some of our home games at other stadiums around the country too. Imagine Charlton vs Wrexham at Selhurst - we’d pull in supporters from a whole new catchment area. The odd cup game at the Den too would be great. 

    Once we’re in the Premier League we can then start thinking international matches. Another win/win.
  • AFKABartram
    AFKABartram Posts: 57,909
    The price of the blocks where they flood with free community tickets should be equal to the cheapest price band. 
  • LargeAddick
    LargeAddick Posts: 32,692
    edited 4:43PM
    Those who sit in East Stand, Block F, Row Q, Seat... should get a free season ticket for life and their prescription sunglasses paid for to shield them from the glare of the new advertising boards. 
  • Diebythesword
    Diebythesword Posts: 355
    Don’t really have a problem with this, if a higher tier gets you first dibs on away tickets (or even x free away tickets a season) etc and other stuff it might be worth it for some supporters. 
  • Lincsaddick
    Lincsaddick Posts: 32,390
    The mooted tiered (not tired) scheme must be expected to raise loadsa money in order to pay the new manager a good salary + with escalating benefits and exclusive experiences. I await news of the 'exclusive benefits'
  • bobmunro
    bobmunro Posts: 20,919
    Lincsaddick said:
    The mooted tiered (not tired) scheme must be expected to raise loadsa money in order to pay the new manager a good salary + with escalating benefits and exclusive experiences. I await news of the 'exclusive benefits'

    West Stand will be tier 1 and the nearer you are to the Director's Box the more exclusive the benefits. If you sit next to Curbs (albeit separated by a dwarf concrete wall) then the world is your lobster.
    About time West Lower Block D Row T got their rightful desserts.
  • LargeAddick
    LargeAddick Posts: 32,692
    bobmunro said:
    Lincsaddick said:
    The mooted tiered (not tired) scheme must be expected to raise loadsa money in order to pay the new manager a good salary + with escalating benefits and exclusive experiences. I await news of the 'exclusive benefits'

    West Stand will be tier 1 and the nearer you are to the Director's Box the more exclusive the benefits. If you sit next to Curbs (albeit separated by a dwarf concrete wall) then the world is your lobster.
    About time West Lower Block D Row T got their rightful desserts.
    Oooh, desserts. The rest of us call them pudding.
  • bobmunro
    bobmunro Posts: 20,919
    LargeAddick said:
    bobmunro said:
    Lincsaddick said:
    The mooted tiered (not tired) scheme must be expected to raise loadsa money in order to pay the new manager a good salary + with escalating benefits and exclusive experiences. I await news of the 'exclusive benefits'

    West Stand will be tier 1 and the nearer you are to the Director's Box the more exclusive the benefits. If you sit next to Curbs (albeit separated by a dwarf concrete wall) then the world is your lobster.
    About time West Lower Block D Row T got their rightful desserts.
    Oooh, desserts. The rest of us call them pudding.

    'Afters' for the proletariat. Let them eat profiteroles.
  • CAFCBill
    CAFCBill Posts: 410
    What membership tier gets me a hot water option when washing my hands? 
  • bobmunro
    bobmunro Posts: 20,919
    CAFCBill said:
    What membership tier gets me a hot water option when washing my hands? 

    That tier level is 'By Invitation Only'.

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