I saw this and thought it was a really interesting watch... it's about the futrue revenue that could be generated if Premier League broke from selling the rights internationally and went direct to customers, reducing the cost for the consumer and quadrupling income at the same time - 10 minute watch, featured in The Athletic.
How this model would move income from 130 million a year, per team, to over a billion.
https://www.youtube.com/watch?v=u5jqCh3Eiq0Makes sense, Tahnoon Nimer could be getting in at just the right time.
I wonder if Matt showed him this?
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