UK facing heavist snowfall in years

Covered End said:

www.thesun.co.uk/news/1852997/uk-facing-heaviest-snowfall-in-years-as-the-countrys-first-icy-blast-arrives-in-just-six-weeks/ :-)

thanks for cheering us all up CE .. something other than 1-1 and 0-0 games to look forward to ((:>)

not again. that's at least the last 6 years they' ve warned about this, one year they'll get it right and be all smug about it

Leroy Ambrose said:

Without even looking at it I can tell you that the story will contain quotes from 'James Madden' of Exacta Weather.

This company literally exists to provide headlines for the Express, Sun and Mail. Search 'Exacta weather the truth behind the headlines' for more info.

It boggles the mind that the media are allowed to print this tripe as 'news'. It belongs in the same part of the paper as the horoscopes and Roy of the Rovers

Pretty sure that, based on pre-summer press reports, we are now supposedly approaching the end of the hottest summer in history.

Looking out the window or doing the "red sky at night" rhyme are the only forecasts I give any credence to.

I predict a heatwave

Leroy Ambrose said:

Without even looking at it I can tell you that the story will contain quotes from 'James Madden' of Exacta Weather.

This company literally exists to provide headlines for the Express, Sun and Mail. Search 'Exacta weather the truth behind the headlines' for more info.

It boggles the mind that the media are allowed to print this tripe as 'news'. It belongs in the same part of the paper as the horoscopes and Roy of the Rovers

It seems it is doubtful that Mr Madden has any qualifications! Has anybody seen him and Thomas Driesen in the same room......

Is the on the back of the prediction of the hottest summer ever ?

DaveMehmet said:

ricky_otto said:

Great news. I love it when kids spending hours building snow man, only for me to come along and have a leak over it.

Happened years ago, my son (then 3 or 4) was absolutely distraut. I wouldn't mind it was me who spent hours building it.

T.C.E said:

ricky_otto said:

Great news. I love it when kids spending hours building snow man, only for a stray dog to come along and have a leak over it.

Happened years ago, my son (then 23 or 24) was absolutely distraut. I wouldn't mind it was me who spent hours building it.

Bollocks to the pair of you.

Just checked, nothing yet. But council are gritting just in case.

DaveMehmet said:

2 inches in Bexley (not snowing though)

Article slagging off Exacta Weather back in 2012

What's behind the 'coldest winter for 100 years' headline?
Monday 19 November 2012, 15:16


Paul Hudson
COMMENTS
Those of us with a keen interest in the weather can't fail to have noticed yet another headline in the Express this weekend, claiming this winter would be the coldest in 100 years, which you can see here.

Wherever I went this weekend, I've been stopped in the street by people asking me when the awful weather is likely to hit, whether they should buy winter tyres for the car, or go ahead with a planned visit to relatives at Christmas.

The headline in the Express came courtesy of little known 'Exacta Weather', a tiny private weather company, which bases its forecasts on, amongst other things, variations in solar output.

But the headline this weekend is almost identical to the one from this time last year, in which the same 'Exacta Weather' forecasted severe wintry conditions throughout last winter, leading to yet another front page headline in the Express.

In the end, last winter was milder than average.
Exacta Weather is by no means the only company to issue such forecasts.

The headline in the Express is one of over twenty in the newspaper in recent times, all claiming severe or extreme conditions were about to befall us, each one of them the result of press releases from small, private weather companies, and most of which turned out to be wrong or exaggerated.

So what's going on?

When I worked at the Met Office some years ago, I remember the press office contacted a tabloid newspaper to ask why they continued to print such weather stories which invariably turned out to be wrong.

Their answer was very honest, straightforward and unapologetic.

Weather sells newspapers they said; admitting that each and every time they had a front page story on extreme weather, their circulation went up by around 10%.

Whether the forecast was right or wrong didn't seem a concern, after all, the newspaper was only reporting on what was being forecast by the weather company in question. How did they know whether it would turn out to be right or wrong?

And one would assume that any small private weather company, in a difficult completely un-regulated sector which is dominated by the state-funded Met Office, is happy to get some free, valuable publicity.

So it's a mutually beneficial process.

The losers, of course, are the readers, and more importantly the whole weather industry itself, which gets tarred with the same brush as those who issue extreme, sensationalist forecasts, which rarely bare any resemblance to reality.

It's about column inches. Total bollocks.