Ben Kensell (former Chief Marketing Officer) - Feb 2025 all gone pearshaped at Hibs (P6)

mmm How tall is he?

what position does he play?

New staff with seemingly good potential shock. And I thought the owners were going to run us into the ground and lose their dosh.

I wish him every success.

ShootersHillGuru said:

I wish him every success.

This.

He'll soon get found out if his lack of experience on paper is detrimental or doesn't add any value to the club but they have obviously seen something in him to offer him the job.

Rather that than paying top whack to someone with an impressive marketing cv who could turn out to be there for the cash before jumping ship when a sexier/ better paid position came knocking.

Chris Powell had no management experience and the boy done good.

Uboat said:

Who says theatre studies doesn't make you employable.

The Valley is the theatre of dreams so that could be tangible.

Lol.

.

She had personal rather than professional issues, lets hope he steps up to the plate and turns out to be a good appointment. Chelsea fan, not that that matters.

We love a good grouse-up, we do. Oh yes we do.

I'm told he can fill in at left back as when if required

Can I be the first to say "Kensell out"
Thank you

I think I can work out what is behind this apparently odd choice, but it involves a bit of discussion about what marketing actually is, so a lot of you may choose to tune out now.
When I went into marketing it was a serious career in big consumer goods companies, led by P&G and Unilever. In my own case it was United Biscuits, God preserve their Hobnobs. Over the years the term has been much more widely adopted by all kind of two bob companies - in this case football clubs are two bob companies - but they often only have hazy idea of what marketing is. There ar various definitions, but my favorite is that of the late lamented Professor Peter Doyle of Warwick University, and it is " the matching of what customers need and want, with what the company can produce or provide, in a way which maximizes long term profit". Note that this implies listening to your customers in the first place, and note "long term". Short term profit is produced by good salespeople. They can sell a bad product, once. In football clubs you generally find that the marketing person seems to be measured by finding something crass to sponsor and getting people to pay for it, flogging exec boxes, and various events. This guy actually has experience of some of that. To his credit, he probably doesn't think of that as marketing, but he probably found that this is exactly what messrs Slater and Jiminez think it is. And I'd expect nothing else from a lawyer and a property dealer.

As to what marketing in a football club actually is, that is tricky, but basically the more important part as I see it is the work which Airman and the others started in the 90s. Thinking about who the customers are, what they want and what stops them from buying the product. As he has demonstrated here many times Airman is able to discuss in great detail whether a particular price promotion actually delivered a profit and whether it might have contributed to people returning regularly ( profit in the long term).

So I think this guy will sell a good box and organize some good events. And maybe his bosses will be satisfied. It's not what I call marketing, but either way, the responsibility lies with the people who hired him, as it always does in management hiring.