I'm not going to knock this deal because on the face of it it's a good thing. Looking at the bigger picture however it's one sparkle in a general sea of shit.
"Charlton and hummel will ask each of the club’s official fan groups to nominate one member to join them at The Valley for workshops on the kit’s design."
"Tom Sinclair, Sport Market Manager for hummel UK and Ireland, is looking forward to the collaboration: “Through this exciting new partnership we hope to expand further our presence in the UK football market. It would be hard to find a better suited partnership than Charlton Athletic and hummel. Both brands have wonderful histories, place great value in tradition, character and local ties..."
Have a word with Daisy next time you see her then Tom....
This kind of fan involvement in design is an awful idea, in terms of pure design; it's patronising and a distraction.
Any proper designer should do their research, which, of course, should involve talking to the appropriate people and that should include supporters. Organise a full day at the museum talking with one or two of the volunteers, taking in the history, and looking for inspiration amongst the artifacts for design elements. Back to the Valley commemorative kit; talk to some of those in the Valley Party. Talk to club reps who have been involved in kit production before and get their opinion on what works and what doesn't. And so on. Combine that with your skills in selecting fabrics, cuts, colours and motifs to produce a pleasing kit that works.
But don't asks Bob from Eltham or Sue from Perkville to help because they won a raffle, otherwise you're just going to get some Frankensteinian monstrosity. British Airways wouldn't ask them to help fly a plane. Not everything should be driven by cheap brand exercises to superficially increase affinity. We're all better off when we leave that to the pilots who have trained extensively.
I tell you what we'll never have. A Staprix Commemorative kit.
Working with the fans to produce a kit ? That will be a committee comprising of Perks, Commerford and Malcolm then. I'll expect a badge formed of a vol au vent dancing around a maypole.
Working with the fans to produce a kit ? That will be a committee comprising of Perks, Commerford and Malcolm then. I'll expect a badge formed of a vol au vent dancing around a maypole.
Do we have to pay extra for the tassels and bells?
5th September 2015 - Tom Sinclair, Sport Market Manager for hummel in the UK said;
“hummel is looking forward to this new collaboration: It would be hard to find two brands better suited to partnership than Lewes FC and hummel. Both partners place great value in tradition, character and local ties, and we are proud to be working with The Rooks and Premier Sports and Leisure as the Rooks open a new chapter in the clubs ongoing development.”
26th October 2016 - Tom Sinclair, Sport Market Manager for hummel UK and Ireland, is looking forward to the collaboration:
“Through this exciting new partnership we hope to expand further our presence in the UK football market. It would be hard to find a better suited partnership than Charlton Athletic and hummel. Both brands have wonderful histories, place great value in tradition, character and local ties..."
Comments
I'll buy it second hand in a few years.
Look forward to seeing who the nominees are.
I am hoping we have new owners so I can buy one for my son.
Any proper designer should do their research, which, of course, should involve talking to the appropriate people and that should include supporters. Organise a full day at the museum talking with one or two of the volunteers, taking in the history, and looking for inspiration amongst the artifacts for design elements. Back to the Valley commemorative kit; talk to some of those in the Valley Party. Talk to club reps who have been involved in kit production before and get their opinion on what works and what doesn't. And so on. Combine that with your skills in selecting fabrics, cuts, colours and motifs to produce a pleasing kit that works.
But don't asks Bob from Eltham or Sue from Perkville to help because they won a raffle, otherwise you're just going to get some Frankensteinian monstrosity. British Airways wouldn't ask them to help fly a plane. Not everything should be driven by cheap brand exercises to superficially increase affinity. We're all better off when we leave that to the pilots who have trained extensively.
I tell you what we'll never have.
A Staprix Commemorative kit.
No five year deals. Just leave.
That will be a committee comprising of Perks, Commerford and Malcolm then.
I'll expect a badge formed of a vol au vent dancing around a maypole.
All the rest, like this latest stunt, is just cynical propaganda.
“hummel is looking forward to this new collaboration: It would be hard to find two brands better suited to partnership than Lewes FC and hummel. Both partners place great value in tradition, character and local ties, and we are proud to be working with The Rooks and Premier Sports and Leisure as the Rooks open a new chapter in the clubs ongoing development.”
26th October 2016 - Tom Sinclair, Sport Market Manager for hummel UK and Ireland, is looking forward to the collaboration:
“Through this exciting new partnership we hope to expand further our presence in the UK football market. It would be hard to find a better suited partnership than Charlton Athletic and hummel. Both brands have wonderful histories, place great value in tradition, character and local ties..."
obviously not that hard